PR 20/20

JUNE 6, 2023

Unless you’ve been living in some far-off land for the last 15+ years, I’m willing to bet you've at least heard of HubSpot. HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. And that’s a great question.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

PR 20/20

FEBRUARY 1, 2023

T oday we have exciting news to share with our community: Ready North is enhancing its services alongside Brightfind to offer more comprehensive marketing solutions. That means more wide-ranging solutions, better results, and a driver’s seat on the road to innovation. Ready North was built on a pioneer mindset. Who is Brightfind?

Marketing 79

Marketing Nonprofit Web Internal 79

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. That’s what we aimed to discover.

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

SEPTEMBER 28, 2020

This is just what HubSpot did with its new platform releases, debuted exclusively at INBOUND. Check out what HubSpot announced across its marketing, sales, and service growth platform. Marketing automation is HubSpot’s bread and butter. HubSpot enabled offline Google ad conversion tracking with ad optimization events.

Enterprise 98

Enterprise Knowledge Base Conference System 98

PR 20/20

JANUARY 6, 2023

Use this information to regularly publish honest content that answers those questions and provides solutions for those challenges. According to HubSpot , it’s a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an e-book or guide. Source: HubSpot.

Engineering 86

Engineering SEO How To Resources 86

PR 20/20

OCTOBER 12, 2021

Day one of HubSpot’s annual INBOUND conference is nearly a wrap, and boy does it feel good to be back in the thick of conference szn*. *I Every year, HubSpot brings together platform users, partners, and soon-to-be users to talk about the state of the CRM, product updates, and way more. Image credit: HubSpot. Customized CRM.

Enterprise 52

Enterprise Knowledge Base Survey Conference 52

PR 20/20

JANUARY 20, 2020

HubSpot is a marketer’s dream, empowering us to manage our contact databases, list segmentation, content, website, social, ads (the list goes on) in one place. And in recent years, HubSpot has invited sales and service teams to the party, too. Zapier connects thousands of apps to each other , with our team’s top use case being HubSpot.

System 65

System Data Facebook Tools 65

PR 20/20

JULY 6, 2020

This year, PR 20/20 recommitted its business to helping clients grow using HubSpot. With that goal in mind, we deployed a HubSpot training program for our entire team to really dig into new courses available via The HubSpot Academy. The HubSpot Academy team is incredible when it comes to making quality training available.

Training 72

Training How To Course Software 72

Agility PR Solutions

FEBRUARY 22, 2021

According to HubSpot, 75 percent of users never scroll past the first page of search results. The post SEO best practices: 4 ways to rise in search rankings appeared first on Agility PR Solutions. In the age of ever-limiting attention spans, the importance of ranking within Google’s top 10 results has become increasingly essential.

SEO 78

SEO Analysis Publicity 78

Stephen Waddington

JULY 28, 2020

Each has grown through acquisition from an original proposition of a database and media monitoring solution. Examples include Brandwatch , a social media monitoring tool, and Hubspot , a marketing automation platform. Propel My PR has built a Salesforce style CRM solution for PR.

Tools 135

Tools Software Enterprise Measurement 135

PR 20/20

JANUARY 14, 2021

And with 8,000+ solutions on the market, it might seem a bit daunting. Some lend to smaller scale change, while others offer more comprehensive solutions. HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. Looking for Your Next All-in-One Solution?

Technology 65

Technology Marketing Tools Google 65

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. That was then. As the pandemic hit the U.S., I recall the first big event to cancel was South By South West (SXSW).

Conference 299

Conference B2B Meeting Fashion 299

Sword and the Script

MARCH 26, 2024

Seven in 10 said they think more of solution providers that “consistently produce high-quality thought leadership.” More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.”

Leadership 127

Leadership B2B Study Survey 127

PR 20/20

JULY 19, 2022

Now, to set the goals that align with your marketing and sales funnel you’ll need to be cognizant of the three funnel types , or as HubSpot refers to them—“stages of the buyer’s journey”: Top of Funnel (Awareness Stage) - This is where every potential customer begins. These activities help create awareness of your product or service.

Marketing 90

Marketing How To Measurement Meeting 90

Agility PR Solutions

AUGUST 21, 2019

HubSpot defines earned media as any third-party material written about your business that you haven’t paid for. […]. The post 4 reasons why business marketers need earned media appeared first on Agility PR Solutions.

Marketing 96

Marketing Media Analysis Media Relations 96

Agility PR Solutions

FEBRUARY 1, 2021

Without CRMs such as HubSpot or Salesforce, small businesses must handle email marketing manually. The post Most small businesses execute email campaigns without CRM appeared first on Agility PR Solutions. Almost two-thirds (64 percent) of small businesses in the U.S. Digital marketing experts like Tina Fleming, brand […].

Small Business 66

Small Business Software Survey Creativity 66

PR 20/20

JUNE 14, 2021

It’s apparent to me now that a better solution was necessary for all involved, only we didn’t have the resources at the time. Integration with HubSpot. Those are some of the benefits of using Databox on its own, but if you’re a HubSpot user (like many of our clients), the built-in integrations make it even easier to use.

Report 81

Report Data SEO Analytics 81

PR 20/20

JUNE 9, 2020

If fact, our team’s AI knowledge permeated all aspects of the business—inspiring us to launch beta products in our suite of Intelligent Automation Solutions. But amidst all of this change, a few key convictions remained the same: We still believe HubSpot is the backbone of a closed-loop digital marketing program. Quality Assurance.

Web 60

Web Internal International Storytelling 60

Agility PR Solutions

MARCH 31, 2019

The post The ultimate guide to marketing interview questions from HubSpot’s CMO appeared first on Agility PR Solutions. These questions are meant to assess candidates not only for their marketing talent, but also for who […].

Interviews 66

Interviews Marketing Publicity 66

PR 20/20

JANUARY 10, 2023

If you're looking for a more customized solution to a unique problem, engaging with an agency on a project basis may make the most sense. Other examples of one-time project work include: Onboarding to a new CRM like HubSpot. Optimization of HubSpot portal/s. There is no one-size-fits-all approach to marketing.

Agency 74

Agency Marketing Internal International 74

PR 20/20

JANUARY 23, 2023

According to HubSpot , a conversion can be classified as anything from a CTA click to a form submission. Solutions could include on-page or UX updates, or larger, structural site changes. HubSpot CMS Hub offers marketers a drag-and-drop website builder that’s easy to use without custom code.

Mobile 72

Mobile Case Study Google SEO 72

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Are redundancies in our marketing technology solutions leading to inefficiencies? Opportunity. Evangelist.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

JUNE 14, 2021

It’s apparent to me now that a better solution was necessary for all involved, only we didn’t have the resources at the time. Integration with HubSpot. Those are some of the benefits of using Databox on its own, but if you’re a HubSpot user (like many of our clients), the built-in integrations make it even easier to use.

Report 52

Report Data SEO Analytics 52

PR 20/20

SEPTEMBER 23, 2020

With that knowledge in mind, they’re more likely to see the value your solution brings. People may not believe everything you’re telling them, but if you tell them a story that leads them to their own conclusion about why your solution is a good decision, they’re less likely to argue with themselves. Want more HubSpot content?

Examples 88

Examples Marketing Reputation Company 88

PR 20/20

OCTOBER 14, 2021

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. Most email marketing systems (including HubSpot) allow you to change the sender’s “from” name—not the email address, but the name of the sender.

Marketing 87

Marketing B2B Advertising Advertising 87

PR 20/20

MARCH 7, 2023

HubSpot Inbound Certification HubSpot offers a free flagship course called the Inbound Certification for those marketing pros looking to get a deeper understanding of inbound marketing. Google Ads Video Certification , which details how to achieve results from YouTube and Google Video advertising solutions.

Course 52

Course Marketing Analytics Google 52

PR 20/20

OCTOBER 4, 2018

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. Cleveland HubSpot User Group (HUG): Working Video into Marketing from PR 20/20. In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

PR 20/20

JULY 12, 2018

Over the course of the second quarter, HubSpot released significant product updates across marketing and sales—and (in case you missed it) unveiled Service Hub. So we decided to feature the product updates at our latest HubSpot User Group (HUG) event in June. Luckily, if you use HubSpot, there’s an easy, built-in solution.

Customer Service 43

Customer Service Knowledge Base Google Tools 43

Inbound PR

MARCH 6, 2018

During the two years as a Channel Consultant at HubSpot, I was exposed to over 200 agencies working closely with the owners and their challenges, opportunities and successes throughout the development and scale stages of their businesses. Do you know how hard it is to run a marketing agency? If you don't run one, you probably don't know.

Agency 53

Agency Marketing Survey Data 53

Stephen Waddington

OCTOBER 18, 2018

Shared document environments such as Google Documents or Office 365 are a good interim solution. Social media platforms such as Twitter ( October 2018 lineup: Key dates for Twitter marketers ) and tool vendors such as Hubspot ( The Ultimate Social Media Holiday Calendar for 2018 ) are a good source.

Tools 203

Tools Web Banking Wikipedia 203

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

If they’re about to spend thousands on a company-wide SaaS solution, they will cover all the bases. For business examples, pay a visit to Hubspot Academy on LinkedIn. In PR terms, it’s where top-notch analyst relations, influencer marketing, and social sharing come together.

Storytelling 233

Storytelling Education Software LinkedIn 233

PR 20/20

MAY 8, 2019

Platform companies like HubSpot are building smarter features into their software, while also opening up new possibilities through third-party integrations with AI-powered solutions. Intelligent Automation Solutions. Intelligent Automation Solutions. Change is coming. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

FEBRUARY 7, 2019

Q: How have your previous experiences (working at HubSpot and Toast) shaped your current perspective on inbound marketing? HubSpot created the foundation for my inbound perspective. HubSpot also helped me to build a strong foundation for how I thought about trying new things.

Marketing 74

Marketing SEO Trade Shows Technology 74

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. HubSpot ( @HubSpot ): Topics segmented by marketing, sales, and agency. The creator of an inbound marketing and sales platform, HubSpot’s blog is entertaining and very tactical.

Blogging 52

Blogging Marketing Pinterest SEO 52

PR 20/20

OCTOBER 14, 2021

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. Most email marketing systems (including HubSpot) allow you to change the sender’s “from” name—not the email address, but the name of the sender.

Marketing 52

Marketing B2B Advertising Advertising 52

PR 20/20

JANUARY 29, 2019

HubSpot Content Strategy Tool. HubSpot's Content Strategy tool uses machine learning to help marketers discover new content ideas that perform well and validate those content ideas in the most efficient way possible. Discover some of our favorite ones below.

Tools 51

Tools Strategy SEO Enterprise 51

PR 20/20

SEPTEMBER 8, 2021

We assembled an amazing team of highly motivated professionals, and created a culture that refused to accept traditional wisdom and conventional solutions. Agencies that are proactive in finding, piloting and scaling AI solutions will unlock enormous value for themselves and their clients.

Financial 98

Financial Conference Agency Resources 98