Shift Communications

AUGUST 10, 2015

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

Strategy 60

Strategy How To Transportation SEO 60

Bianchi Biz Blog

JUNE 29, 2023

Strategy planning: Next up, start working on key messaging and defining your key objectives for CES 2024. When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

JUNE 15, 2023

New Mobility Forum One opportunity for suppliers to engage in the event is through sponsorship of the inaugural Mobility Global Forum , which will be held concurrently with Media and Technology Days at the 2023 Detroit Auto Show. 28,000), as well as 20 ft. circular vehicle pod areas.

Automotive 78

Automotive Mobile Technology Transportation 78

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What are some of the key components of a successful communication strategy? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Prohibition

AUGUST 15, 2019

It consisted of hosting an influencer event, devising content for social media and securing features in the media. Complimentary transport was provided to and from the event to offer a nod to the brands luxury feel. Creative and engaging social media content. A luxury event for Yorkshire based influencers.

Social Media 48

Social Media Transportation Film Content Marketing 48

Stephen Waddington

APRIL 23, 2020

Safra Center for Ethics at Harvard Business Review has an international perspective, while A Sustainable Exit Strategy: Managing Uncertainty, Minimising Harm published by the Institute for Global Change looks specifically at the situation in the UK. So, what do we know? We know that COVID-19 is highly contagious.

Government 132

Government Crisis Exercises Retail 132

Shift Communications

OCTOBER 19, 2018

For centuries, humans rode waves as a form of transportation, from ancient Polynesian cultures onward. The first and most obvious are near real time social media channels. Surfers swim out into turbulent waters and find a wave to match speeds with. The basic idea then is to be ahead of the break, riding the wave to the shore.

Transportation 68

Transportation Google Trends Tools 68

Critical Mention

OCTOBER 29, 2018

Free transportation within two miles. You can apply these strategies to your organization and become an all-star PR pro! Most recently, the foundation worked with the Akron Public Schools to open the “I Promise” school for at-risk 3 rd and 4 th graders. The school provides children with: Free tuition. Free uniforms. Until next time!

Sports 117

Sports Film Television Transportation 117

5W PR

MARCH 13, 2024

Fortunately, as a company or destination, using the right PR strategies will allow you to navigate this dynamic travel landscape. Conduct surveys, analyze website data, and start tracking social media conversations to uncover their pain points, desires, and hidden travel dreams.

Travel 78

Travel Consumer Strategy Transportation 78

Sword and the Script

JUNE 18, 2019

18) “I write and distribute press releases and get executives in front of the media.”. 21) “I use print, online, and social media to convey to important people – prospective students, donors, legislators, and the news media – the work this university does to educate people and improve their lives.”. 115) “Advertising.”.

Employee 148

Employee Print Writing Survey 148

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things things that Little Rock just doesn’t have (but, more importantly, things that Little Rock doesn’t want to have). Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

David PR Group

MARCH 30, 2017

Hackers particularly like companies in healthcare, finance and insurance, real estate, manufacturing, government contracting and transportation. Do representatives of your company use social media? Every business has some level of risk from social media as employees are using it personally — though mainly benignly.

Real Estate 40

Real Estate Automotive Insurance Insurance 40

prTini

SEPTEMBER 18, 2015

If you follow me or my team on social media, you know we’re all very intentional about working when and where we’re most productive. Nathan , our director of social media, recently took #WorkAways to a new level. and each employee is required to work outside of our office for at least half a day, once a week.

Travel 28

Travel Transportation Training Social Media 28

Communications Conversations

JULY 23, 2019

Katie Zess , social media strategist, Renewal by Andersen. “In her three-year tenure at Renewal by Andersen as a social media specialist, Katie Zess has pushed our public relations efforts to the frontlines. She also knows the importance of expressing her point of view to our business partners, rooted in strategy.

Transportation 122

Transportation Social Media Corporate Agency 122

Maxim Behar

DECEMBER 4, 2021

Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. "We Leading PR expert and CEO of M3 Communications Group, Inc.

Social Media 52

Social Media Meeting Groups Analysis 52

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. Multichannel strategies, though, are like nesting dolls.

Strategy 40

Strategy Media Radio How To 40

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Mindful Marketing

JANUARY 29, 2023

However, ChatGPT’s answers were not entirely above reproach: When asked to offer excuses that an employee, who had “no good reason” for being late, could give to their boss, the bot suggested saying that there were traffic tie-ups, public transportation issues, or personal matters that needed to be addressed.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Shift Communications

FEBRUARY 25, 2016

There’s a critical component to any content marketing or communications strategy that is commonly undervalued: the quality of writing. Short, to-the-point sentences will be far more attractive to share over social media and will reduce or eliminate the work your reader has to do to select sharable snippets.

Writing 60

Writing Transportation Consumer Travel 60

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach You have to be able to prioritize starting every strategy with insights and analytics. Talking Points.

Data 78

Data Media Analytics Energy 78

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Podcasts, music streaming, and audiobooks transport people to sonic landscapes, weaving emotions and narratives through the magic of sound.

Media 78

Media YouTube Transportation eBook 78

Cision

APRIL 21, 2017

Over the past 27 years, Tim Race became a veteran at the New York Times, serving in a variety of roles, including energy, autos and transportation editor. Your new role will include developing clients’ editorial strategies– what are some of the key components of a successful strategic communication/ editorial strategy?

Journalism 227

Journalism Transportation Twitter Energy 227

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. Rich Young | Student Transportation Inc. 14) Tips for social media differentiation. “I Susan Kostal | Stet.

Marketing 102

Marketing Content Marketing Crisis Management Data 102