Communications Conversations

JANUARY 23, 2020

“What should our hash tag strategy be?” I typically cite three big reasons for rejecting the notion that we need a “hash tag strategy”: 1 – It’s not how people use social media. Maybe from time to time (notably, during a conference or sporting event, like I do during #kubball).

Strategy 132

Strategy Sports Instagram Conference 132

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m.

Sports 54

Sports Social Media Instagram Media 54

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Karen Freberg

SEPTEMBER 1, 2017

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. This year is no different, and I wanted to highlight a few teams who have really started off with a strong note on their social media game. Awesome job, Russ!

Sports 45

Sports Social Media Trends Media 45

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Teasers , trailers, and sometimes complete ads are frequently unveiled in the weeks leading up to the big game, captivating audiences on television, online platforms, and across various social media channels. According to Front Office Sports , the singer’s influence translated into an estimated $331.5

Sports 85

Sports Television Advertising Advertising 85

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. 5 surprises from Pew Internet's ‘Social Media Use in 2021' report. And, they can follow their favorite sports teams, brands and celebs there, too. More brands will start to pick and choose their social platforms.

Social Media 103

Social Media Report Pinterest YouTube 103

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule.

Social Media 75

Social Media Marketing Media Instagram 75

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. When thinking about PR strategies, you should not overlook the value of doing live, offline events. Charity Events -You can sponsor local charity events such as concerts or sporting events.

Strategy 133

Strategy Marketing Trade Shows Video 133

Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

Social Media 150

Social Media Pitching How To Media 150

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 118

Film Marketing Sports Hotels 118

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. SEO strategies have expanded and evolved over time. Share Tweet Share. Until next time!

SEO 80

SEO Strategy Engineering Mobile 80

Mindful Marketing

DECEMBER 20, 2023

We discuss ethical issues often in my classes, and sometimes students ask my opinion about questionable strategies they’ve seen in the news or that they imagine companies might use. He provided the firm different forms of marketing support, including help with social media. However, this question wasn’t hypothetical.

Ethics 94

Ethics Marketing Sports Education 94

5W PR

JUNE 27, 2017

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least to some extent, to the dominance of social media. The influencers should have their largest following on the same social media platform(s) that will have the best results for the product.

Social Media 95

Social Media Publicity Media Retail 95

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

NewsWhip

OCTOBER 13, 2022

Hockey Canada is our national governing body for all amateur leagues of the sport. As NewsWhip’s data shows, Tim Hortons’ decision to leave gained more coverage and attention than any other Hockey Canada sponsor, with upwards of 32 thousand social media interactions on that coverage. 3) Sports is an Inherently Risky Bet .

Brand 148

Brand Branding Sports Crisis 148

Prohibition

DECEMBER 18, 2019

One of the easiest and most effective ways to engage with and influence students to attend your University is to be present and active across a variety of social media platforms. In recent years, social media platforms have become a tool heavily leveraged by universities in driving student recruitment.

Social Media 62

Social Media Tools Guidelines Media 62

Critical Mention

DECEMBER 6, 2019

This year has brought a great number of exciting communication strategies, while others have become less popular. Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

SEPTEMBER 3, 2019

Before you jump into completing an earned-media strategy, it’s best to identify your brand goals. Is your organization seeking to monitor and access social posts about your brand or promote mentions in blogs or news publications? Establishing KPIs from the get-go will provide a clear path to creating a successful strategy.

Strategy 75

Strategy Media Analytics Radio 75

The Stalwart Blog

FEBRUARY 15, 2016

I'm a big fan of NCAA March Madness , and not just because of my love of college sports. Nowadays, anyone with the right social media, video and email strategy can develop a solid following and brand that puts them in the same conversation as an established player. That wasn't always the case.

Sports 60

Sports Television Conference Advertising 60

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Social media is here. Be where your customers are: in social media. Social media is the ultimate equaliser. Social media is gasoline. —

Communications 158

Communications Radio Sports Social Media 158

5W PR

MARCH 23, 2023

Many incorporate fitness marketing strategies to achieve this goal. The truth is that successful strategies also include welcoming and encouraging those who are tentative or intimidated by physical activity. Promotion on social media and elsewhere can help reach a larger group and build interest in the gym or trainer’s services.

Marketing 88

Marketing Exercises Apparel Local 88

5W PR

OCTOBER 19, 2023

From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Expanded reach Celebrities have extensive fan bases and social media followings. The fees can run into millions, making it an expensive strategy, especially for smaller businesses.

Brand 78

Brand Branding Product Launch Sports 78

OnePitch

OCTOBER 20, 2022

Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. How do you utilize social media/marketing to amplify your PR results? Social media is a game-changer – in so many ways.

Media 96

Media Sports Agriculture Pitching 96

Karen Freberg

AUGUST 21, 2017

We have seen a lot of brands and organizations who participated in this year’s Solar Eclipse , and of course, the conversations amongst the social media professionals was: Who will be the one brand (or team) we will be talking about the next day on and offline for having great brand integration and strategy for the event?

Social Media 40

Social Media Brand Branding Media 40

Karen Freberg

MAY 7, 2017

Amazing horses display their athletic ability around the track to compete in the most exciting two minutes in sports. I did not go to the event this year, but I was able to attend at least virtually, thanks to social media. What were some of the trends we were able to see from the Kentucky Derby as far as social media goes?

Social Media 40

Social Media Analysis Trends Media 40

Communications Conversations

FEBRUARY 18, 2015

However, there are a small number of media and publishers that have been experimenting with newer and more “out of the box” ideas when it comes to sharing the news via social media. And, I’m not just talking about media like Buzzfeed.

Social Media 60

Social Media Instagram Media Sports 60

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign.

Video 62

Video Case Study Sports Creativity 62

5W PR

MAY 22, 2023

They provide social proof of the quality of services and expertise of staff, making potential customers more likely to trust them. For instance, a personal trainer can earn a certification from the National Academy of Sports Medicine (NASM) to enhance their reputation with clients.

Industry 88

Industry Reputation Education Training 88

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

Karen Freberg

FEBRUARY 12, 2018

One of my favorite people in social media came to class. What I really appreciated about Jason’s talk today for my advanced social media class was on the subject of personal branding. Jason, who is a thought leader and professional in the social media industry, definitely has a personal brand.

Social Media 47

Social Media Brand Branding Media 47

Cision

AUGUST 5, 2016

They can clue you into the reasons why strategies are working, or what needs improvement. Filter their social activity by demography and psychography. Once you understand what they’re likely to discuss or share, you can adjust your content strategy accordingly. Looking closely at the Chicago Cubs and St.

Brand 120

Brand Branding Sports Radio 120

PRSay

DECEMBER 28, 2021

What strategy will work best for your brand? What data do you need to execute that strategy? Set aside the time you’ll need to develop and execute a successful strategy within the limits of the medium. Maybe your website already features a blog, or a couple social media channels with original content.

Marketing 208

Marketing Apparel Data Software 208

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

5W PR

JANUARY 30, 2020

The importance of health and well-being, both physical and mental, seems to be at the forefront of conversation on social media and in the news. Here are four modern marketing practices to reach the Millennial masses and some great brands that are already executing these strategies. Liquid I.V.,

Brand 157

Brand Branding Marketing Sports 157