PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

Karen Freberg

SEPTEMBER 1, 2017

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. This year is no different, and I wanted to highlight a few teams who have really started off with a strong note on their social media game. Awesome job, Russ!

Sports 45

Sports Social Media Trends Media 45

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 127

Film Marketing Sports Hotels 127

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. Always create press releases in the form of an authentic news story rather than writing it like an ad. You can use both traditional offline PR methods as well as online marketing.

Strategy 133

Strategy Marketing Trade Shows Video 133

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. SEO strategies have expanded and evolved over time. Share Tweet Share.

SEO 80

SEO Strategy Engineering Mobile 80

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Mindful Marketing

DECEMBER 20, 2023

We discuss ethical issues often in my classes, and sometimes students ask my opinion about questionable strategies they’ve seen in the news or that they imagine companies might use. He provided the firm different forms of marketing support, including help with social media. However, this question wasn’t hypothetical.

Ethics 94

Ethics Marketing Sports Education 94

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Social media is here. Be where your customers are: in social media. Social media is the ultimate equaliser. Social media is gasoline. —

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

DECEMBER 6, 2019

This year has brought a great number of exciting communication strategies, while others have become less popular. Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

SEPTEMBER 3, 2019

Before you jump into completing an earned-media strategy, it’s best to identify your brand goals. Is your organization seeking to monitor and access social posts about your brand or promote mentions in blogs or news publications? Establishing KPIs from the get-go will provide a clear path to creating a successful strategy.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Richard Laermer and Kevin Dugan curate every PR person’s nightmare, the Bad Pitch Blog, dedicated to calling out media pitches that are off-target, poorly written or just bad for any number of reasons. Learn what not to write. Want to gain a real-world understanding of marketing and PR strategy?

Blogging 159

Blogging Pitching Fashion Sports 159

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice.

Agency 89

Agency Energy Crisis Management Industry 89

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Good writing should speed readers along , not confuse them with industry jargon. Get permission first.

Case Study 140

Case Study Study Video Writing 140

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Earned media continues to be very effective, especially since we are always connected via social media.

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Share Tweet Share.

Healthcare 89

Healthcare Radio Sports Video 89

Communications Conversations

MAY 13, 2016

Much has been written recently about Facebook, in particular, and how fewer people are creating and sharing content there –and what that could mean for the future of Facebook (and social media, in general). So, I started thinking about how I create and share on social these days. Maybe some of that has caught up with me.

Social Media 60

Social Media Media Instagram Facebook 60

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. How have you adjusted to the rise of social media in PR in recent years?

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Improves Content Strategy. Marketers can utilize customer information given to PR pros such as testimonials and client feedback to use for social media posts. Elevate your Pitch Game.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

OCTOBER 2, 2019

Also, engage and interact with online users that share all types of social media mentions. Another key way to avoid PR disasters is to build a strategy for all types of possible scenarios. Avoid falling victim to preventable PR disasters by monitoring your broadcast, online news and social media mentions.

Sports 80

Sports Hotels Reputation Construction 80

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 149

Employee Print Writing Survey 149

Critical Mention

FEBRUARY 4, 2020

BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Their blog covers topics from PR tips, company culture, social media and more. Approach: We listen. SCHEDULE A DEMO. Priscilla Osorio.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

NOVEMBER 13, 2019

Get Social Media Alerts. Don’t dismiss your social media audience during the holiday season. Consider real-time social media monitoring so you can be at ease knowing you’ll get alerts of any of your organization’s mentions. Much of today’s communication happens on social media. Until next time!

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. Better Writing Blogs. And if you’re brainstorming for story ideas on lighter fare, have a look at Buzzfeed’s famed LOL , WTF or OMG sections. Boing Boing.

Blogging 170

Blogging Writing Creativity Storytelling 170

Critical Mention

SEPTEMBER 13, 2019

In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. SEO plays a big part in today’s digital media marketing.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

DECEMBER 20, 2019

An increase in mentions and link shares, especially from reputable broadcast stations, reputable websites and high-profile social media accounts, can have an incredible impact on brand exposure. Learn how to improve your brand by observing negative earned media and using it to speak to customers directly or make product changes.

How To 103

How To Brand Branding Media 103

Karen Freberg

FEBRUARY 4, 2018

I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It! These two aspects of business and social media are at the forefront of what people are talking about across industries. Specific strategies on certain platforms.

Social Media 45

Social Media Media Education Industry 45

Mindful Marketing

OCTOBER 9, 2022

However, to capture even more interest ahead of the Halloween horror movie season, the film makers executed a truly menacing marketing strategy. People took notice while casually watching those programs and within minutes the actors were all over social media.

Consumer 80

Consumer Marketing Television Viral 80

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO. Priscilla Osorio.

Communications 78

Communications Radio Sports Social Media 78

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective.

Education 150

Education Training Course Social Media 150

Critical Mention

OCTOBER 16, 2019

Earned media’s value, particularly online, is increasingly growing with the continual rise of internet users. Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. It opens the door to content inspiration and new marketing strategies. SCHEDULE A DEMO.

Media 80

Media Analysis Radio Sports 80

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. In that case, get started and generate conversations and brand credibility by enhancing your media strategies in 2020.

Viral 70

Viral Radio Media Sports 70

Cision

APRIL 13, 2016

In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises. Today, one comment on social can impact a brand’s reputation. Who owns social media channels?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Critical Mention

DECEMBER 13, 2019

Many communications strategies can lead to business success. One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. If utilized the right way, you can use the earned media from online news coverage to connect with your audience. Share Tweet Share.

Analysis 105

Analysis Comparison Reputation Radio 105

The Proactive Report

JUNE 17, 2018

1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. 2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. How to Craft High-Quality Content .

B2C 157

B2C Study Exercises Sports 157