The Proactive Report

NOVEMBER 10, 2016

Not at all – while technology has disrupted PR in many ways it has also made it more accessible to the small business owner with a tiny budget. You need to learn how to write your press releases so that Google will index and rank them. Is it only for the big brands with a large PR budget? Google maps. Slide decks.

Engineering 160

Engineering Google Banking Small Business 160

Solo PR Pro

DECEMBER 20, 2022

We asked our panel of solo PR pros to share one of their business goals for the year ahead. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. Kathy Casciani, Azul Communications.

Resources 77

Resources Energy Small Business Corporate 77

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . The next time you’re writing a press release, consider these five tips and examples to help keep your headline short, sweet and to the point.

Writing 40

Writing Wireless How To Travel 40

Waxing UnLyrical

MAY 17, 2019

The prior year was where artificial intelligence witnessed a sudden spike in popularity with even small businesses integrating the technology within their workspace. Augmented Reality is the lesser-known complementing part of the rising Virtual Reality technology. Augmented Reality’s Inevitable Entrance.

Trends 70

Trends Ethics Survey Data 70

Sword and the Script

NOVEMBER 23, 2019

About half of businesses outsource some content marketing. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. How long does it take to write the average blog post? 50% of respondents said they outsource some aspect of content marketing.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Solo PR Pro

MAY 17, 2022

From temp to small business owner. Daria suggested to one of the people she’d been temping for that his company engage her to write a newsletter covering agriculture, trade, and energy issues on Capitol Hill. As Steigman Communications has evolved, so too has technology. Sometimes you have to write about mold.

Meeting 98

Meeting Agriculture Energy Travel 98

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press , which can push consumers and potential employees away.

Creativity 111

Creativity Data Measurement Product Launch 111

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Avinash often writes in-depth pieces backed by research and chock-full of strategic tips. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal.

Strategy 88

Strategy Analysis Small Business Measurement 88

PR Fuel

FEBRUARY 9, 2021

Press releases are an efficient way for a business of any size to get information about a new company announcement, product, or any other piece of exciting news out to the media. Blasting out a release to media will help your company get wider exposure as editors write about your product. Writing Services.

Writing 68

Writing Internal International Small Business 68

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” Among her top favorites is “not-com” domain extensions. Yep, hundreds. Contributor Marketing.

Trends 120

Trends Leadership Small Business Analytics 120

Waxing UnLyrical

JUNE 12, 2018

Technology drives our communications, and that’s only going to increase, again and again, and again. Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword research to recovering from Google Algorithm updates and changes. Guest Post by Amanda DiSilvestro. Keep scrolling to find out.

Mobile 65

Mobile SEO Small Business Analytics 65

ISEBOX

NOVEMBER 30, 2015

Pikers write press releases about a new executive hire or a product color change. A pro will continually look at new technologies like MuckRack, ISEBOX or Outbrain to determine the best way to get the RIGHT people to read their story. They interview their clients and staff and will educate, entertain and inform with their content.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Rock the Status Quo

DECEMBER 10, 2015

My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. Let me give you an example.

Pitching 100

Pitching Real Estate Banking How To 100

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. I really like telling stories. It’s a challenge and I love it.

Ethics 105

Ethics Data Training Agency 105

Rock the Status Quo

MAY 4, 2015

Why do I write about backlink pitches in a PR blog? Is it from a small business owner or marketing generalist with no PR experience? baddognobiscuit ) This particular pitch tells me what the sender is interested in writing about in a generic sense, but it doesn’t have anything to do with my blog topic.

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. The process and techniques for effectively attracting leads, and converting leads, varies greatly from business to business.

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

JUNE 21, 2018

As technology develops, software and consumers become increasingly integrated. Brooklin Nash writes about the latest tools and small business trends for TrustRadius. When he’s not writing, you can find him reading YA dystopian fiction (with guilty pleasure) and cooking. Guest Post by Brooklin Nash.

Brand 50

Brand Branding How To Employee 50

Waxing UnLyrical

MARCH 17, 2014

The Hidden Side of Your Small Business. Ken Mueller discusses why it’s important to tell your business’ story both in sum and in whole. Here’s How Ann Handley (the World’s First Chief Content Officer) Writes. How to Use Humor In Business Communications. Have You Heard of the #CoolestInterviewEver?

Pinterest 76

Pinterest Small Business Resources Pitching 76

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. Technology Adoption and New Services. by Frank Strong. “I

Survey 60

Survey System Trends Small Business 60

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Technology and computing. 1 percent, with an impression rate (the people seeing the Tweet relative to all followers) of 1.85

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

MARCH 17, 2015

The database was merely tool and any technology can be misused. WHY WOULD ANYONE WRITE A PITCH IN ALL CAPS?! Next I blamed well intended but misguided small business owners. Write a good introduction to a story, not a good introduction to a pitch. It’s ugly, hard to read and it feels like shouting.

Pitching 60

Pitching SEO Media Relations Report 60

Sword and the Script

NOVEMBER 5, 2016

So writes Jason Miller of LinkedIn in a piece for the Marketing Solutions EMEA blog titled: It’s time to stop blaming content for your content marketing problems. What Is Martech or Marketing Technology? – by the news site Small Business Trends. Why does content marketing fail? What is Legal Tech? –

Content Marketing 60

Content Marketing B2B Web Small Business 60

Solo PR Pro

APRIL 16, 2019

Sighted is an online invoicing tool perfect for small businesses and solopreneurs. Michelle has over 20 years' experience in communications management, writing, public relations, administration and broadcasting. The paid levels add time and productivity tracking capabilities. Free tier and free trial for paid tiers available.).

Tools 49

Tools Newspapers YouTube Small Business 49

Sword and the Script

MAY 27, 2017

2) Putting small businesses at a disadvantage . News articles often cast net neutrality as a battle between technology giants and internet services providers (ISPs). Mike Masnick writes in a rather unsettling rant on TechDirt , that the current effort to kill net neutrality is a cleverly fabricated illusion.

Marketing 61

Marketing Web Writing Video 61

Shift Communications

FEBRUARY 3, 2016

That’s when I thought of the idea for a collar that could use cloud technologies to track dogs if they are ever lost. Now you can see that instead of just answering the question with facts, it became a way to tell a story about your company that gets a reporter engaged in your business and its mission. or “are you a pet owner?”.

Interviews 60

Interviews Media Training Training Trends 60

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. 9: Read Books.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

AUGUST 9, 2018

According to Natalya Minkovsky of the Content Marketing Institute , “intelligent content is a technology-agnostic way of organizing and tagging content in consistent, predictable ways. Have you ever had to write something that you just knew had been written before … but no one could put his or her hands on it in time for you to use it?

Writing 72

Writing eBook Case Study System 72

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. You write from personal experience and speak directly to those able to take action and reset their lives. Which brings me to my main point. Dr. Heather Yaxley.

Communications 104

Communications Community Measurement Study 104

Mora Communications

AUGUST 31, 2015

We live in the information age. If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough.

Media 49

Media Local Insurance Insurance 49

Mora Communications

AUGUST 12, 2015

One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is going to be “it”. It’s going to change their lives. That one story will turn it all around. All of their problems will be over.

Publicity 49

Publicity Interviews Media Relations Company 49

Bad Pitch Blog

SEPTEMBER 8, 2008

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. I laughed (out loud) earlier this year when writing to compliment Tom Friedman. Anyone working with any technology these days (even scissors) saw this coming.

Journalism 41

Journalism Real Estate Print Newspapers 41

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Inside PR’s focus revolves around the intersection of PR alongside business and technology. Enter the podcast In recent years, the popularity of podcasts has exploded.

Pitching 100

Pitching Interviews Trends Journalism 100

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” ” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. It’s defined as the ability to manage your work and life tasks using technology. how to communicate visually.

Communications 100

Communications Training Web Analytics 100

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. A mentor of mine taught us to write executive quotes this way and it really does help in making them sound more real. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

OCTOBER 1, 2018

When the Harvard Business Review spoke with the publishers of The Independent, they learned that not only did the paper save money after the switch, they sold more print editions. We herald the arrival of a new technology or technique as the latest and greatest approach. ” Conditions may change, but too often, we don’t.

Marketing 91

Marketing Google Newspapers Print 91