Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. select all that apply).

Measurement 85

Measurement Survey Web Software 85

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

JUNE 27, 2020

How will it change PR and communications? Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Links (UML). >>> Looking for a B2B tech PR with expertise and execution? The recession of 2008 changed housing.

Study 131

Study Publicity Survey Internal 131

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. For example, to gain a foothold in a new vertical market or geography. Buy a competitor and fold it or starve it of resources. Did you know?

Company 148

Company Tools Technology Software 148

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. This week I paused to catch up on reading several other surveys of interest to PR and communications. PR places a premium on creativity in Covid era. ” Read more: The 2021 Creativity in PR Study by Provoke Media and Now Go Create.

Creativity 95

Creativity Study Ethics Publicity 95

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. click any image for higher resolution) 1. Perspective.

Media Relations 98

Media Relations Report Industry SEO 98

Critical Mention

JULY 18, 2018

The world of PR is changing faster than ever, and there’s a constant pressure to keep pace. So, how can PR pros become more data driven? Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line.

Data 60

Data SEO Engineering Strategy 60

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. If you’ve been a reader in 2019, thank you!

Blogging 80

Blogging Publicity Marketing Survey 80

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. Here are 10 easy ways to maximize new press using your own internal resources: 1. Here are 10 easy ways to maximize new press using your own internal resources: 1. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Whatever was hot today, will be “not” tomorrow and PR teams need to stay ahead of the curve. A compendium of companies, people, investors, funding and acquisitions in the tech world, the Crunchbase newsletter is a must-read for tracking startups, deals, and trends — an ideal business development resource.

Blogging 136

Blogging B2B Technology Pitching 136

Journalistics

SEPTEMBER 9, 2021

There is also a wide range of free products out there ( HARO comes to mind) that deliver tremendous value to PR pros. Despite the popularity of HARO, I still regularly come across PR pros who’ve never heard of it. This got me thinking… what other PR tools are out there that people have never heard of?

Tools 52

Tools Engineering Interviews Social Media 52

Solo PR Pro

JANUARY 14, 2020

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. Their answers felt like a masterclass and will be appreciated by new and seasoned business owners. . You likely have skills many businesses/clients will appreciate. Start Here. Stay True to Who You Are.

Insurance 110

Insurance Insurance Banking Groups 110

PR 20/20

JULY 6, 2020

PR 20/20 continually invests in the growth and professional development of our team. From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Team members are more confident.

Training 72

Training How To Course Software 72

prTini

SEPTEMBER 5, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. The Dangers of Cause Marketing. It’ll Take a Lot More Work Than You Think. 5 Tools Modern PR Pros Can Use to Maximize ROI. The List: Content Marketers’ Secret Weapon. Want to Go Viral?

Media Relations 49

Media Relations Case Study Viral Instagram 49

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. Interestingly, the tools for managing and measuring PR and SEO.

SEO 64

SEO Tools Engineering Web 64

Karen Freberg

MARCH 24, 2020

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. It also represents a nod to PR history with Edward Bernays and his campaign to celebrate the invention of the light bulb. My journey though in PR started much earlier than this book. BIG ANNOUNCEMENT.

Case Study 60

Case Study Creativity Study Course 60

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Yet people like her influence consumer spending to the tune of $1.2 Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Beyond PR

MARCH 22, 2016

The new standard in communications playbooks is to require PR pros and marketers to get out of their groove and mix things up. However, just adding a field titled “What’s New” to your marketing and PR campaign brief may not supply the spark needed. Extend into adjacencies.

Marketing 40

Marketing Resources Energy Communications 40

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. From September 6 – 9, we attended roughly 35 sessions total, including our CEO, Paul Roetzer’s session , alongside more than 4,000 pros.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Content marketing statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Karen Freberg

SEPTEMBER 17, 2017

I will be writing a more detailed post for Front Office Sports on the #MakeTheNight event, but I have to give a quick shout out to the adidas team who allowed me to be part of this event, including: Dustin Geddis – NCAA Comms & Marketing Director. Mike D’Olivo – NCAA Comms & Marketing Assist. Meeting #SMSports pros IRL.

Creativity 40

Creativity Storytelling Sports Social Media 40

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns.

Media 100

Media Print Radio Consumer 100

Waxing UnLyrical

SEPTEMBER 13, 2010

I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. You should know that Nick is a former mentee of mine , though I don’t think I taught him anything he didn’t already know.

Measurement 53

Measurement Blogging Tourism Twitter 53

Sword and the Script

NOVEMBER 12, 2019

In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. That’s solving a very real problem for marketing leaders today. Review sites add to the long list of ever-growing duties and review platforms seem to be multiplying like Gremlins doused in water.

Software 17

Software B2B Marketing Data 17

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

FEBRUARY 2, 2021

For a while, it was standard operating procedure among marketers to sprinkle the words “artificial intelligence” and “machine learning” into every product announcement. This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR.

Software 120

Software Technology Advertising Advertising 120

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. What Does PR Stand For? Probably the first question on your mind is, what does PR stand for?

Publicity 64

Publicity Small Business Advertising Advertising 64

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Our impressive group of solo PR professionals often step outside the traditional media relations box to offer clients a wide range of offerings in their suite of services. Today’s landscape is a lot more challenging.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. click image for higher resolution) 3.

Software 175

Software SEO Company Tools 175

Deirdre Breakenridge

JULY 18, 2016

This article is in honor of their dedicated participation so far, and to further help my students and any other students and professionals who are new to Twitter and want to successfully grow their communities and follower base. You might be thinking … Well, that’s because you’re the co-founder of #PRStudChat.

Community 150

Community Twitter Infographics Tools 150

Buzzstream

MAY 9, 2018

To provide some answers to these questions, we’ve analyzed campaigns across our customer base to show what the baseline response rates look like and to determine whether (and how) certain organizations are able to consistently outperform the industry. I’ve written something your audience would like…”. Spoiler alert: they are.

Data 120

Data SEO Groups Pitching 120

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. It’s clear that thinking outside the box in PR is a requirement for today’s PR professionals who want to stay competitive. Our spring blog series will dive into this topic.

Creativity 100

Creativity Pitching Writing Conference 100

Rock the Status Quo

APRIL 8, 2016

. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. You’d think public relations pros and journalists would have a natural talent for storytelling. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100