PRSay

OCTOBER 10, 2022

We recently conducted a nationwide survey to uncover the temperature of fun in brand marketing, how it factors into purchasing decisions and the types of news stories consumers seek in the current media landscape. The online survey of 2,046 U.S. The online survey of 2,046 U.S. Consumers are ready for fun. Fun is healthy.

Consumer 166

Consumer Brand Branding Marketing 166

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. You can also create an editorial schedule where you plan to release periodic industry trends (e.g.

Measurement 356

Measurement SEO Web Social Media 356

Cision

JUNE 12, 2017

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television.

Advertising 190

Advertising Advertising Radio Television 190

ImPRessions - Crenshaw Communications

MAY 10, 2021

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. Once you have established that it’s appropriate to target local media, determine what type of outlet is best – TV, newspapers, or radio.

Local 292

Local How To Newspapers Pitching 292

PRSay

DECEMBER 13, 2018

In recent surveys, 20 percent of U.S. News websites are the next most common source, followed by radio, social media and print newspapers. For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults, compared to 49 percent for television.

Print 149

Print Newspapers Social Media Television 149

PRSay

JANUARY 14, 2022

This is radio nowhere. They will also survey internal teams to see how the pandemic has permanently changed the band. Proactive culture communication must show and tell people why they should join your band and not go solo. “I I was driving through the misty rain. Just a searching for a mystery train. Bopping through the wild blue.

Communications 165

Communications Trends Nonprofit Radio 165

PR Conversations

NOVEMBER 12, 2015

Robinson , President, Opinion Research Corporation , called: How to Use Opinion Surveys in Public Relations. He invented a method of measuring listener response to radio broadcasts and published many books before his death in 1961. . ” to ensure “technical accuracy” in opinion surveys. Whom to question?

Survey 40

Survey Publicity How To Measurement 40

Burrelles Fresh Ideas

MARCH 5, 2024

The survey asked whether generating earned media across three channels – local, national and trade press – had become easier, more difficult, or about the same as it was, and average responses in all three categories fell into the “more difficult” range. Frank said studies and surveys are another way to get earned media coverage.

Media 97

Media Nonprofit Pitching Analytics 97

wiredPRworks

APRIL 21, 2021

MRC Data recently launched the first-ever Podcast 360 report, an in-depth look at consumers’ behaviors, attitudes and preferences for engaging with podcasts, as well as other audio content such as music, radio and audiobooks. Collected via online surveys in February and March 2021, the results come from 2,013 podcast listeners.

Radio 52

Radio Marketing Advertising Advertising 52

PR in High Definition

APRIL 27, 2023

A Swiss carbon finance consultancy South Pole surveyed over 1,200 self-professed “heavy-emitting” companies across 12 countries, and their report revealed that 25% of respondents were “keeping quiet” about their science-based climate goals.

Policies 62

Policies Employee Ethics Survey 62

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Train your staff to ask questions highlighting consumer needs, or simply provide them with simple surveys to present during in-person interactions. Place Internet of Things (IoT) sensors throughout your event and issue guests with lanyards that have radio frequency identification (RFID) chips embedded.

Community 91

Community How To Marketing Data 91

Bianchi Biz Blog

AUGUST 31, 2023

Great Quarter Gals: Covering the state of freight from a data driven research powered approach, FreightWaves’ FreightIntel Research Team dives deep into the numbers, surveys and people who drive the decisions behind the nation’s movement of goods and the surface transportation of freight.

Transportation 87

Transportation Automotive Mobile Interviews 87

wiredPRworks

APRIL 21, 2021

MRC Data recently launched the first-ever Podcast 360 report, an in-depth look at consumers’ behaviors, attitudes and preferences for engaging with podcasts, as well as other audio content such as music, radio and audiobooks. Collected via online surveys in February and March 2021, the results come from 2,013 podcast listeners.

Radio 40

Radio Marketing Advertising Advertising 40

Burrelles Fresh Ideas

FEBRUARY 27, 2024

million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media. A survey conducted by Adtaxi in November revealed that 45% of respondents attributed Swift to influencing their interest in football. Swift not only brought attention but also significant monetary value to the game.

Sports 85

Sports Television Advertising Advertising 85

Sword and the Script

SEPTEMBER 9, 2014

A secure radio transmission broadcasts a signal in tiny fragments on more than 100 different frequencies per second. To understand the message, a receiving radio must be scanning those channels in exactly the precise sequence as the transmitting radio. Marketing B2B social media conflicting social media advice'

Radio 112

Radio Social Media Facebook B2B 112

Critical Mention

OCTOBER 16, 2019

According to the Astound Commerce Global Brand survey 56% of millennials say they interact with brands weekly. For example, top tier Broadcast Monitoring services offer TV and radio tracking where clients can access audience numbers, estimated publicity value and mention stats. Missed Opportunities to Expand your Content Opportunities.

Media 80

Media Analysis Radio Sports 80

The Proactive Report

APRIL 5, 2015

The report surveyed 300 journalists and asked about their use of digital video content. 76% of producers and journalists affiliated with digital outlets of television and radio stations, newspapers, magazines, media sites reported using outside produced video. 74% said they would post or link to the full video.

Media 100

Media Video Television Radio 100

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 136) “Tell stories to radio and TV reporters so they understand what we do.”. 8) “Consult, coach, teach.”.

Employee 148

Employee Print Writing Survey 148

Landis PR

MAY 17, 2021

He has been on CNN and national public radio multiple times. Suzy Surveys Shoppers on Veggie Burgers. Warren Thayer is the editorial director and co-founder of Frozen & Refrigerated Buyer. A lifelong journalist, he has been writing about the supermarket business for 40 years. Landis Communications Inc.’s

Meeting 92

Meeting Media Retail Radio 92

Barokas

MAY 22, 2019

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise. It’s a noisy world out there.

Storytelling 60

Storytelling Radio Print Advertising 60

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Cision’s study shows, depending on the country, 30 percent or less of the journalists surveyed are using the app.

Journalism 120

Journalism Social Media Media Study 120

Barokas

DECEMBER 4, 2018

Work with local broadcast producers, radio personalities and podcasters to understand the types of holiday stories they are looking for, and how your contributions might fit in. Pulse Surveys : Consumer polls – when they uncover new or surprising data – can be media gold.

Survey 60

Survey Enterprise Radio Print 60

Sword and the Script

AUGUST 11, 2020

Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. 19-20) Media Bias Comments Grouped by Answer Many questions on this survey included an optional comment field with a simple follow up question that asked “Why?” Whether delivered via radio TV or online.

Survey 156

Survey Data Media Ethics 156

PR Fuel

JANUARY 24, 2022

You can also send them surveys or make discovery calls to learn more about the content they want and value. You may use media outlets like radio or TV for your campaign. Once you have a picture of your audience, it’s easier to target your PR message to them. Segment your audience based on behavior, demographics, and location.

Creativity 110

Creativity Data Measurement Product Launch 110

Polaris

DECEMBER 10, 2014

But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail. You can send survey results, case studies and other useful information to encourage them to advance along your sales funnel. It’s possible an email newsletter could interrupt.

Blogging 183

Blogging Comparison eBook Case Study 183

Mora Communications

OCTOBER 19, 2017

A recent survey shows that more than half–54% of Millennials look online before choosing a new physician. What they find online are often links to traditional media stories, i.e. features or interviews on TV, magazines, newspapers and radio. Prospective patients also look to popular health programs (such as Dr.

Healthcare 64

Healthcare Radio Newspapers Web 64

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Leverage keyword research. If so, I challenge you to stick with me.

Survey 91

Survey How To Reddit Pitching 91

Stephen Waddington

MAY 19, 2020

Radio, television and streaming are also holding up or growing. Invest in building communities, customer databases and influencer networks. With everyone stuck at home we’ve seen a boom in big messaging and social networks. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up.

Crisis 151

Crisis Government Energy Community 151

Communications Conversations

OCTOBER 15, 2019

One more stat to share: Only 5% of publishers want phone calls, according to recent surveys. The rest surveyed (95%!) Before joining the Life Time communications team I was a journalist for about five years across radio (WJON-St. This is up 17% from last year where 51% said media relations was getting harder. Buy them coffee!

Media Relations 100

Media Relations Pitching Media Report 100

Critical Mention

OCTOBER 3, 2019

Customer-Appreciation Emails : Thank your customers and offer surveys to brainstorm methods that’ll help reduce churn. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Referral Emails : Offer incentives to loyal clients to participate in referral campaigns .

Marketing 68

Marketing Training Groups Radio 68

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Ira Glass, one of our nation’s most celebrated storytellers and host of the popular radio show “This American Life,” says, “Great stories happen to those who can tell them.” Or, at the very least, are funny like this video from career blog Snagajob. Most “marketing geniuses” are strong storytellers.

Storytelling 149

Storytelling Data Insurance Insurance 149

Flack's Revenge

JUNE 2, 2015

So I drafted and sent it to him… and was met with radio silence, despite several phone call and email follow-ups. The speaker cited Hill and Knowlton annual surveys, which consistently show that analysts have the most impact when it comes to enterprise IT purchasing decisions, compared with other sources of influence/info.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

PR 20/20

SEPTEMBER 25, 2018

In fact, 76% of survey respondents said the most important aspect of a website’s design is that it makes it easy for them to find what they want. Phones need to establish a radio connection before even loading your website, inevitably increasing the time users are left waiting. Photo credit: HubSpot. A couple tips: Optimize images.

Mobile 72

Mobile Web Trends Radio 72

Beyond PR

JUNE 29, 2016

The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior. “In And in 2017, that figure will grow 24.0% million people.

Media 75

Media B2C B2B Nonprofit 75

wiredPRworks

JUNE 10, 2020

More than three-quarters of gamers surveyed report that video games provide them with mental stimulation (79%) as well as relaxation and stress relief (78%). This innovative computer service provides online facilities for real-time interaction with other computer users, from entertainment, politics, gaming, radio, and more.

Video 52

Video Local Tools Conference 52

Polaris

NOVEMBER 17, 2015

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 • Sensory traits: Give ‘em what they want: Filling the grocery shelves and garden centers of tomorrow. Space technologies: Plants in space: how exploration is driving innovation here on earth.

Agency 100

Agency Newspapers Radio Interviews 100

Cision

MAY 6, 2015

If you listen to advertising on the radio or on a podcast, more than likely you’ve heard referral codes: When you use X service use promo code “give me the Jim Dougherty discount” to get 10 percent off of your order. Referral codes. ” (It’s in the book, I have no idea why so many businesses overlook this part.).

Engineering 120

Engineering How To Measurement Analytics 120