Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. One more stat to share: Only 5% of publishers want phone calls, according to recent surveys. The rest surveyed (95%!) My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

Landis PR

MAY 17, 2021

He has been on CNN and national public radio multiple times. What advice do you have for PR people who want to pitch you? Suzy Surveys Shoppers on Veggie Burgers. Warren Thayer is the editorial director and co-founder of Frozen & Refrigerated Buyer. Landis Communications Inc.’s Decide, honestly, if it’s a fit.

Meeting 92

Meeting Media Retail Radio 92

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Train your staff to ask questions highlighting consumer needs, or simply provide them with simple surveys to present during in-person interactions. Place Internet of Things (IoT) sensors throughout your event and issue guests with lanyards that have radio frequency identification (RFID) chips embedded.

Community 92

Community How To Marketing Data 92

Barokas

DECEMBER 4, 2018

Work with local broadcast producers, radio personalities and podcasters to understand the types of holiday stories they are looking for, and how your contributions might fit in. Pulse Surveys : Consumer polls – when they uncover new or surprising data – can be media gold. The post Holiday PR: Too Late to Catch the Polar Express?

Survey 60

Survey Enterprise Radio Print 60

PR Fuel

JANUARY 24, 2022

You can also send them surveys or make discovery calls to learn more about the content they want and value. You may use media outlets like radio or TV for your campaign. Your pitch has to stand out since journalists get many of them. Once you have a picture of your audience, it’s easier to target your PR message to them.

Creativity 103

Creativity Data Measurement Product Launch 103

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Leverage keyword research. Or it can come from internal data.

Survey 90

Survey How To Reddit Pitching 90

Flack's Revenge

JUNE 2, 2015

Note: if you are interested in the back story, the former analyst replied very enthusiastically when I pitched him the idea for this post right after the talk. So I drafted and sent it to him… and was met with radio silence, despite several phone call and email follow-ups. Why care about analysts – and Gartner?

Enterprise 120

Enterprise Trade Shows Radio Writing 120

PR 20/20

SEPTEMBER 25, 2018

In fact, 76% of survey respondents said the most important aspect of a website’s design is that it makes it easy for them to find what they want. Think of your website like an elevator pitch. Phones need to establish a radio connection before even loading your website, inevitably increasing the time users are left waiting.

Mobile 72

Mobile Web Trends Radio 72

Polaris

NOVEMBER 17, 2015

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids.

Agency 100

Agency Newspapers Interviews Radio 100

Burrelles Fresh Ideas

APRIL 2, 2024

Half of all US adults like getting news (at least sometimes) via social media posts, according to a Pew Research Center survey. While a Pew Research Center survey shows a large majority of US adults (86%) say they often or sometimes get news from a smartphone, tablet or computer, including 56% who say they do so often.

Media 103

Media Radio Print Newspapers 103

Mark My Words

MARCH 9, 2021

We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. His pitch – sheltering his wife and kids from racism and sexism – will reach younger audiences so well.” The Netflix audience is younger, more diverse and far more woke than the average UK media outlet. “I

Interviews 60

Interviews Pinterest Privacy Film 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 100, 500, maybe 1,000? But What Makes Content Marketers Successful? 92 percent focus on building new audiences.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

MARCH 3, 2020

Please take the 3 rd annual JOTW Communications Survey? Here’s a link to the survey. Burrelles integrated the TVEyes capabilities for capturing TV, radio and podcast mentions into its platform. OnePitch is a PR tech startup with a service that began by aggregating pitches from publicists and sending them out in a single email.

Pitching 78

Pitching Instagram Survey Data 78

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. She’s a bright student and a strong leader among her peers. And her rock star tendencies don’t stop there.

Sports 0

Sports Leadership Internal International 0

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Radio Guest List – the HARO of audio! Want to hear from producers and hosts of radio broadcasts and podcasts? PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise.

Tools 147

Tools Radio Data Analytics 147

Katie Paine's Measurement Blog

MAY 25, 2023

Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. However, when our smaller companies have very specific needs, we find ourselves actually doing the research, be it surveys or media monitoring. 9 I need to monitor radio and TV coverage. 10 I need to monitor podcast mentions.

Measurement 52

Measurement Communications Survey System 52

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. To break into business press, you don’t always need a full story for high exposure and impact, as demonstrated by these two USA Today Snapshots secured with a single survey.

Strategy 60

Strategy Print Insurance Insurance 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Internal Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

MARCH 20, 2018

On day two or three, you can see what that VIP customer or client has been doing at the event – what activities they’ve engaged in, which sessions they’ve attended, what kind of feedback they’ve provided on surveys. Heinz Marketing: Sales Pipeline Radio, Episode 80 Q&A with Mark Granovsky.

Industry 76

Industry Marketing Enterprise Mobile 76

Beyond PR

MAY 17, 2018

Cision’s 2018 State of the Media report surveyed 1,355 journalists around the world about various media-related issues and one of the takeaways is that reporters and editors do believe multimedia, especially video, will become a bigger part of their jobs. Send More Multimedia in PR Pitches. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

JUNE 4, 2019

Jones cited PR subscriptions service Critical Mention, which has tallied 10,627 mentions of Starbucks and ‘Game of Thrones’ online and on TV and radio around the world.”. 4) “State of PR” survey by Muck Rack. Muck Rack polled about 800 PR pros for a survey about the state of the industry. Pitches should be personal and relevant.

Software 108

Software Reddit Marketing Survey 108

Sword and the Script

FEBRUARY 4, 2020

First, here’s a note for readers: Ned Lundquist and I have just rolled out the survey for the 3 rd Annual Job of the Week (JOTW) Communications Survey. The survey has grown substantially over the last two years because we ask important questions that aren’t being examined elsewhere. 9) OnePitch analyzes 1,000 pitches for trends.

Software 105

Software Analysis Data Tools 105

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. This is time-consuming and inefficient and often ignores data from surveys and analytics.

Social Media 98

Social Media Marketing Media Creativity 98

NewsWhip

MAY 27, 2021

For the most part, they weren’t in their cars, they weren’t listening to the radio. If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick. Now, I think that was five words, Becky.

Healthcare 78

Healthcare Storytelling Communications Local 78