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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292
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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 74
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Helsinki, Finland – Growth Path Ahead

Landis PR

There is a relatively high proportion (21%) of adults paying for online news and Finnish news remains the most highly trusted among the countries surveyed. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The most popular commercial radio channel is Radio Nova.

Radio 64
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Social Media Overtakes Print Newspapers as News Source

PRSay

In recent surveys, 20 percent of U.S. News websites are the next most common source, followed by radio, social media and print newspapers. On TV, local news is most popular, with 37 percent of respondents saying they often see news there, compared with 30 percent for cable-TV news and 25 percent for network news.

Print 149
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97
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Meet the Media – Warren Thayer

Landis PR

He has been on CNN and national public radio multiple times. Or, perhaps even better, I’d love to visit Barrow, Alaska again for a few months to write about the locals and what concerns them. Suzy Surveys Shoppers on Veggie Burgers. Warren Thayer is the editorial director and co-founder of Frozen & Refrigerated Buyer.

Meeting 92
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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t email an invitation to a local speaking gig. It’s possible an email newsletter could interrupt.

Blogging 183