Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Prohibition

JULY 13, 2021

We’re back again with another monthly digest of the latest social media updates and trends – which as always, never fails to surprise! Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media.

Social Media 62

Social Media Trends Pinterest Radio 62

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Yes, social media changed PR. That’s simply not the case.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology. Don’t over-delegate social content. Social media marketing has matured dramatically over the last 15 years. Build social allies.

Construction 385

Construction Crisis Reputation Social Media 385

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule.

Social Media 75

Social Media Marketing Media Instagram 75

Mark My Words

OCTOBER 13, 2022

iNews For Radio 1’s teenage listeners, the Newsbeat reporters introduced as William and Kate might have sounded a little plummier than the bulletin’s regular contributors. Social media, a novelty for the royals when the Queen posted her first tweet in 2014, is now a central element in their communications strategy.

Social Media 60

Social Media Interviews Media YouTube 60

Onclusive

NOVEMBER 17, 2021

Onclusive offers comprehensive earned and social media sentiment monitoring that uses artificial intelligence to deliver a detailed look into the tone of media coverage. Social listening. Social listening allows organizations to track what is being said about them, their competitors and industry topics on social media.

Analysis 195

Analysis Media Reputation Trends 195

Cision

JANUARY 11, 2018

Radio Stations. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important. If you have an event or celebrity to promote in a major media market radio may be the way to go. How Successful Journalists Use Social Media.

Communications 225

Communications Marketing Radio Airlines 225

The Proactive Report

DECEMBER 26, 2022

Social media listening can provide invaluable insights when it comes to telling the story of your brand. TikTok is a very interesting platform because there are a number of different types of videos that can be found, and the videos are finding their way into mainstream media. And it should move them emotionally.

Video 162

Video Film Social Media Facebook 162

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy.

Measurement 166

Measurement Strategy Media Analytics 166

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. SEO strategies have expanded and evolved over time. Share Tweet Share. Until next time!

SEO 80

SEO Strategy Engineering Mobile 80

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I build a communications strategy with a multitude of media coverage to engage all demographics because I truly believe in word of mouth success from a great earned media story.

Interviews 284

Interviews Radio Small Business Pitching 284

Critical Mention

DECEMBER 6, 2019

This year has brought a great number of exciting communication strategies, while others have become less popular. Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Teasers , trailers, and sometimes complete ads are frequently unveiled in the weeks leading up to the big game, captivating audiences on television, online platforms, and across various social media channels. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports 85

Sports Television Advertising Advertising 85

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. And optimising a site for a specific link-building strategy?

Digital PR 83

Digital PR SEO Engineering eBook 83

Communications Conversations

MAY 11, 2017

I actually found this video interesting for a number of reasons because I think it represents three big trends we may end up seeing much more of the months/years ahead: 1: Repurposing “stories” across other social media. And, that’s exactly what happened for Bo and Antonio.

Social Media 68

Social Media Trends Radio Media 68

Critical Mention

OCTOBER 15, 2020

This year has been one of the most volatile in recent memory, forcing PR and communications pros to adapt and devise new strategies on the fly to deal with the COVID-19 pandemic and its effects. Will you focus more on email marketing or will you shift to more social media campaigns? Have a Plan C, just in case. SCHEDULE A DEMO.

Tourism 186

Tourism Radio Travel Social Media 186

Critical Mention

SEPTEMBER 3, 2019

Before you jump into completing an earned-media strategy, it’s best to identify your brand goals. Is your organization seeking to monitor and access social posts about your brand or promote mentions in blogs or news publications? Establishing KPIs from the get-go will provide a clear path to creating a successful strategy.

Strategy 75

Strategy Media Analytics Radio 75

Burrelles Fresh Ideas

DECEMBER 19, 2023

Top 10 Articles for PR and Comms Pros in 2023 by Burrelles ChatGPT: Pros and Cons of Generative AI Text in PR The Enduring Significance of Broadcast Media: Why TV & Radio Remain Essential for PR Pros The Most Crucial Components of a Strategic PR Campaign Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents The Press Release (..)

Radio 105

Radio Analysis Agency Communications 105

5W PR

JANUARY 3, 2024

While both disciplines contribute to an organization’s overall success, they differ significantly in their objectives, strategies, and day-to-day activities. Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies.

Marketing 78

Marketing Engineering Reputation Product Launch 78

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Strategy 52

Strategy Training Insurance Insurance 52

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Social media is here. Be where your customers are: in social media. Social media is the ultimate equaliser. Social media is gasoline. —

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

Critical Mention

NOVEMBER 20, 2020

By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Most influencers create connections with their audiences and typically have better engagement rates on social media. Reach a Wider Audience. Intentional Content. SCHEDULE A DEMO.

Tourism 157

Tourism YouTube Radio Social Media 157

Deirdre Breakenridge

MARCH 8, 2017

Do you have a content strategy in place? She’s a seasoned publicist and social media marketing pro with 17 years of experience under her belt. Nicole is a member of the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

Radio 170

Radio How To Community Storytelling 170

Beyond PR

MAY 2, 2017

It’s the same thing with social media and PR. Use just one, you’ll get decent results but use them together, with a strategy, you will explode your visibility. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media.

Social Media 78

Social Media Media Local Pitching 78

Prohibition

JUNE 26, 2023

Diversifying your message across various platforms can ensure better results than a one-dimensional strategy. Here are some effective ways to convey your brand’s message: Earned Media Earned media refers to recommendations or praises by third parties who are perceived as unbiased.

Company 62

Company Radio Social Media Pitching 62

Critical Mention

DECEMBER 17, 2019

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set. About Critical Mention.

YouTube 91

YouTube Radio Analytics Television 91

Burrelles Fresh Ideas

MARCH 5, 2024

By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order).

Media 97

Media Nonprofit Pitching Analytics 97

Onclusive

MARCH 23, 2021

We all like pretty graphs, charts and article lists, but effective PR measurement reports also include high level reflections on how the data being shown will affect your strategies moving forward. Utilize your metrics to update strategies as needed, and to highlight wins and opportunities. You Had Me at Highlights.

Analysis 195

Analysis Report Measurement Data 195

PR for Anyone

SEPTEMBER 8, 2021

I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Don’t underestimate your value and what you can bring to the media. Start on social media and be “social.” See what kinds of things they’re posting on social media.

Television 221

Television Pitching Interviews Radio 221

5W PR

APRIL 11, 2023

But when it comes to luxury products, marketing strategies need to be different. Luxury brands like Gucci, Chanel, and Louis Vuitton use these strategies to appeal to their target audience and build their luxurious and exclusive brand image. To highlight this, luxury marketing uses various strategies.

Marketing 78

Marketing Radio Print Consumer 78

5W PR

SEPTEMBER 28, 2023

Analyzing media options The media landscape is diverse, including traditional channels like TV, radio, and print, as well as digital platforms like social media, websites, and streaming services. Setting budgets Allocate budgets based on the media options chosen and the campaign objectives.

Media 78

Media Advertising Advertising Analysis 78

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. Animal Crossing: New Horizons. Since its release in March, 22.4 SCHEDULE A DEMO.

Examples 130

Examples Transportation Media Tourism 130