Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The most popular commercial radio channel is Radio Nova.

Radio 64

Radio Pinterest Television Government 64

PR Fuel

JULY 14, 2021

Developing your content marketing strategy can help you boost brand visibility. Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. With these tips, you can gain the media attention your brand deserves.

Writing 78

Writing How To Media Guidelines 78

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. SEO strategies have expanded and evolved over time. Share Tweet Share.

SEO 80

SEO Strategy Engineering Mobile 80

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I build a communications strategy with a multitude of media coverage to engage all demographics because I truly believe in word of mouth success from a great earned media story.

Interviews 284

Interviews Radio Small Business Pitching 284

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Social media is here. Be where your customers are: in social media. Social media is the ultimate equaliser. Social media is gasoline. —

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

DECEMBER 6, 2019

This year has brought a great number of exciting communication strategies, while others have become less popular. Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

SEPTEMBER 3, 2019

Before you jump into completing an earned-media strategy, it’s best to identify your brand goals. Is your organization seeking to monitor and access social posts about your brand or promote mentions in blogs or news publications? Establishing KPIs from the get-go will provide a clear path to creating a successful strategy.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

Beyond PR

MAY 2, 2017

It’s the same thing with social media and PR. Use just one, you’ll get decent results but use them together, with a strategy, you will explode your visibility. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media.

Social Media 78

Social Media Media Local Pitching 78

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

JANUARY 29, 2021

With terms like “work from home” and “social distancing” going mainstream, and person-to-person interactions becoming increasingly rare, businesses changing course to adopt digital strategies are likely to fare well. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Brand 135

Brand Branding How To Radio 135

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Viral 70

Viral Radio Media Sports 70

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. Adam Catzavelos did write an apology on Twitter but it wasn’t well received. PR Takeaways: Hold social media training sessions with all employees, including execs. F ing heaven on earth.”

Training 148

Training Social Media Video Employee 148

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? Positive media mentions can increase your brand awareness , generate leads , and attract customers.

Media 52

Media Analytics Radio Google 52

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Earned media continues to be very effective, especially since we are always connected via social media.

Communications 81

Communications Crisis Communications Media Crisis 81

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Explore media outlets outside of newspapers, too.

How To 98

How To Guidelines Writing Pitching 98

Critical Mention

SEPTEMBER 13, 2019

In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. SEO plays a big part in today’s digital media marketing.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Healthcare 89

Healthcare Radio Sports Video 89

Critical Mention

OCTOBER 16, 2019

Earned media’s value, particularly online, is increasingly growing with the continual rise of internet users. Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. It opens the door to content inspiration and new marketing strategies. SCHEDULE A DEMO.

Media 80

Media Analysis Radio Sports 80

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO. Priscilla Osorio.

Communications 78

Communications Radio Sports Social Media 78

PR Fuel

OCTOBER 26, 2021

Writing a press release and distributing it through appropriate channels will gain you valuable exposure. By employing the right press release strategies, you can boost the corporate bottom line. By writing a press release and submitting it to the right places, you can build such a reputation. Build List of Media Contacts.

Writing 96

Writing Small Business Consumer Reputation 96

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Also, pay attention to how prior media coverage has discussed your brand and note any areas where you may need to do double-duty on your key terms.

How To 265

How To Media Software Agriculture 265

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. How have you adjusted to the rise of social media in PR in recent years?

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media.

Twitter 77

Twitter Radio Social Media Print 77

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Improves Content Strategy. Marketers can utilize customer information given to PR pros such as testimonials and client feedback to use for social media posts. Elevate your Pitch Game.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

FEBRUARY 4, 2020

BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Their blog covers topics from PR tips, company culture, social media and more. Approach: We listen. SCHEDULE A DEMO. Priscilla Osorio.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You are known for helping entrepreneurs develop effective PR and social media strategies to become a recognized influencer in their field.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 12) “Write for businesses.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 149

Employee Print Writing Survey 149

Critical Mention

NOVEMBER 13, 2019

Get Social Media Alerts. Don’t dismiss your social media audience during the holiday season. Consider real-time social media monitoring so you can be at ease knowing you’ll get alerts of any of your organization’s mentions. Much of today’s communication happens on social media. Until next time!

Publicity 74

Publicity Employee Analysis Radio 74

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. Posts run the gamut from writing advice like “How to Write Clickworthy – but Clickbaity – Content” to marketing your efforts with topics like “What’s the Difference Between Promotion and Distribution Strategies in Digital Marketing?”

Blogging 170

Blogging Writing Creativity Storytelling 170

Beyond PR

JANUARY 11, 2018

Radio Stations. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important. If you have an event or celebrity to promote in a major media market radio may be the way to go. How Successful Journalists Use Social Media.

Communications 64

Communications Marketing Radio Airlines 64

Critical Mention

DECEMBER 20, 2019

An increase in mentions and link shares, especially from reputable broadcast stations, reputable websites and high-profile social media accounts, can have an incredible impact on brand exposure. Learn how to improve your brand by observing negative earned media and using it to speak to customers directly or make product changes.

How To 103

How To Brand Branding Media 103

Critical Mention

SEPTEMBER 19, 2019

We spoke to three of their team members about the firm’s core values, how they use media monitoring, trends in PR and more! “ Using innovative strategies and cutting edge ideas, we are able to leverage multi-platform audiences to garner success. We love what we do and How we do it ! ”. What are Jelly Marketing’s Core Values?

Agency 79

Agency Marketing Media SEO 79

Critical Mention

FEBRUARY 5, 2019

To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Why is monitoring trending topics so important? Twitter trends.

Trends 61

Trends Viral Analysis Crisis 61