PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Business milestones and achievements When your business has an anniversary or another important milestone write a media release with this as the angle.

Writing 45

Writing Media eBook Survey 45

Prohibition

FEBRUARY 2, 2024

In the video, KitKat encourages people to write ‘Have a break, and then…’ followed by its question. It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

PR Fuel

JANUARY 24, 2022

Use the data to determine how your brand story corresponds with market trends. Use press releases to spread awareness for a product launch or an important business milestone. The success of your PR campaign largely depends on your press release writing talents. Collect Market Data.

Creativity 110

Creativity Data Measurement Product Launch 110

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. I used the G.I.

Meeting 90

Meeting Transportation Media Journalism 90

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. So the best research work is grounded in hot buttons and trends, with the brand’s core themes and messages lightly baked in. Media love data. For B2B tech brands, walking that line is important.

B2B 147

B2B Data Retail Survey 147

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. PR people don't whisper into the ears of journalists about what to write. Myth #6: PR professionals just write press releases. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. But if your campaign is targeting older people who do not use social media frequently and aren’t up to speed with current trends, it may be completely lost on them. Write a good script.

Video 62

Video Product Launch Film Social Media 62

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. Understanding PR & IR Basics 1. What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

NewsWhip

MARCH 10, 2021

For this analysis, we are looking specifically at coverage that mentions specific brands, rather than the industry trends as a whole. This narrative appeared twice in the top ten, with VegNews also writing about Snoop Dogg, albeit with a tenth of the engagement. We’ll start with which companies drove the most engagement. .

Company 78

Company Marketing Product Launch Viral 78

ImPRessions - Crenshaw Communications

MARCH 25, 2016

It’s absolutely critical to involve the agency in appropriate meetings with partner agencies, product launch plans, touch-base meetings with new executives whose roles are relevant to PR, and important internal announcements, just to name a few. But things can change over time. Tie PR to business goals. Nip problems early.

Agency 120

Agency How To Product Launch Internal 120

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Download the report! Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective.

Interviews 99

Interviews Publicity Technology Social Media 99

ISEBOX

MARCH 2, 2017

You have two options, both of which work well depending on your objectives: Use a hashtag that’s already trending, like the official tag for an event or disease awareness day. The ones that make you cringe just to think about and have to re-write a few times to take off the nasty edge. And yes, even respond to the negative Tweets.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Rock the Status Quo

AUGUST 15, 2014

It wasn’t written from an attitude of concern and caring, it was an attempt by Edelman to newsjack a trending topic for their own benefit. Amy also shared these three tips on pitching: Know what the person you’re pitching actually writes about. Not very human, Edelman, not very human. ” Very true. It’s not.

Pitching 272

Pitching Viral Interviews Education 272

Public Relations Sydney

NOVEMBER 2, 2014

Often we are asked if there is a standard format for writing a media release. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Do you have an exciting announcement to make about your company?

Media 89

Media eBook Survey Travel 89

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Sometimes the process can be daunting but it doesn’t have to be. Feeling creative?

Airlines 120

Airlines Exercises Fashion Print 120

Critical Mention

SEPTEMBER 3, 2018

Over 80% of B2B companies use LinkedIn in new product launches, so the chances of you seeing your competitors sharing their news are at an all-time high. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 2) They can only talk about their company and their products. These appeal to readers and allow for richer content than company profiles or product news. or “are you a pet owner?”.

Interviews 60

Interviews Media Training Training Trends 60

Communications Conversations

SEPTEMBER 2, 2015

I mean, do the people writing these “tips” NOT think we know that? Or, what about a new product launch at a major conference? It’s not as easy as many lead you to believe. How many blog posts have you read with the “tip”: Activate your employees! They’re your biggest fans! This is 2015.

Employee 60

Employee Social Media Brand Branding 60

Norton's Notes

APRIL 22, 2016

Moregeous is an informative and fun read, bringing design inspiration, the latest trends, practical advice and various musings. Recognised world-wide, Abigail is a definite trend-setter known for her eclectic yet enchanting style and taste. I could spend hours on the beautifully designed website, and am always left feeling inspired.

Blogging 28

Blogging Retail Trends Product Launch 28

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Click thumbnail image below to view press release Key Takeaway Deloitte’s press release highlights the company’s expertise in market analysis and data-driven forecasting of holiday retail trends.

Examples 116

Examples Energy Retail Product Launch 116

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. You can discover popular sounds and themes on sites like TikTok Trends and should follow in the footsteps of influencers who publish engaging content. Download our free Product Launch tip sheet.

Social Media 79

Social Media Strategy Media Reputation 79

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. Tip: Look at the product specs or any marketing and sales material. The key here is that it is an informative piece of content.

Examples 62

Examples Product Launch Data Report 62

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. It comes down to product launches. 17: How PepsiCo’s Creators League transforms trends into brand activations.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Conversations

SEPTEMBER 22, 2015

A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence. A major challenge we should each embrace is constantly keeping our skill set updated, as well as general trends in the industry. By Enrica Orecchia. Framework.

Interviews 40

Interviews Enterprise Corporate Internal 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. What’s their writing style, what’s their background, is there a common thread in their articles? What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

AUGUST 3, 2016

Tie to current news trends. As much as your product may excite you, it is one of thousands being pitched out. How does its value props tie into larger trends media are already covering and would be willing to hear you speak to? Be sure to get a few team members together to brainstorm before you write your plan.

B2B 60

B2B Interviews Strategy Product Launch 60

Beyond PR

DECEMBER 19, 2016

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. Social media makes it easier to uncover customer trends and pain points, competitive intelligence and new business. Be conscious of trending topics in your industry or current events that may impact your tweeting. Start with listening.

Social Media 40

Social Media Pinterest Media Marketing 40