Pitching Product Launch Trends Writing 
ImPRessions - Crenshaw Communications
AUGUST 24, 2018
Write a rock-solid PR plan. Supporting a product launch? The themes will guide pitch angles, content development, and thought leadership strategy. What trends or challenges will affect your customers? What trends or challenges will affect your customers? Define your objectives. Make an action plan.
Sword and the Script
JUNE 13, 2023
It’s been trending in that direction for years. When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that.
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PR for Anyone
MARCH 24, 2020
She pitched it to her editor who loved it too and they wrote an article about me. If you’re a new business or have a new product, news service, new anything, that is newsworthy. Did you invent a new product, write a book, or win an award? Ask Google, “Who writes about [your topic] at [name of publication]?”
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. This is meant to be a soft sell, not a hard commercial pitch.
Rock the Status Quo
AUGUST 15, 2014
It wasn’t written from an attitude of concern and caring, it was an attempt by Edelman to newsjack a trending topic for their own benefit. It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. “ What’s wrong with this pitch? Tacky and tasteless.
Newsfile
FEBRUARY 28, 2024
A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Pitch the Media ? What is a Press Release?
Bianchi Biz Blog
SEPTEMBER 7, 2021
I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. I used the G.I.
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