Product Launch Technology Trends Writing 
ImPRessions - Crenshaw Communications
FEBRUARY 17, 2017
Changes might include “newsjacking” to take advantage of topical events relevant to your brand, or homing in on an emerging market segment or trend. The post Writing The Killer PR Plan appeared first on Crenshaw Communications. Building in flexibility makes good PR and business sense. Eliminate risk where you can.
ImPRessions - Crenshaw Communications
DECEMBER 4, 2018
Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Take my agency; we focus on tech PR, with a particular focus in B2B technology. How would you support a product launch for [insert client]? Are you on Twitter?
PR 20/20
OCTOBER 4, 2018
Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy. Square Format.
PR 20/20
JANUARY 15, 2019
Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated.
Prohibition
FEBRUARY 2, 2024
In the video, KitKat encourages people to write ‘Have a break, and then…’ followed by its question. It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Great work from McVitie’s!
Sword and the Script
JANUARY 3, 2023
Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. So the best research work is grounded in hot buttons and trends, with the brand’s core themes and messages lightly baked in. Media love data. For B2B tech brands, walking that line is important.
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