ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. The need for speed.

Privacy 120

Privacy Technology B2B Data 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. There are some PR tactics that can help. 6 PR tactics to differentiate your brand. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. Google removed 8 million videos in Q4 2017.

Report 92

Report Trends Retail Marketing 92

David PR Group

SEPTEMBER 11, 2014

Businesses spend years and millions of dollars making it easier for customers to find them online, but an emerging trend suggests they also are seeking ways to be invisible. Technology companies have created ways to use the latest techno trappings—but without leaving a digital paper trail. Let me know.

Trends 59

Trends Privacy Web Reputation 59

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Identiq: Anti-fraud privacy protection for e-commerce. Hitting the Sauce. All kinds of content can help.

Technology 177

Technology Comparison Case Study Privacy 177

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. A scandal like a privacy breach? But be sure to adhere to best byline practices.

Leadership 149

Leadership B2B Tools Conference 149

Reputation Us

JANUARY 11, 2016

Stats, facts and guesses abound about the top health care trends in 2016. The health care PR professionals at LT Public Relations considered the latest insights from industry conferences and the company’s health care clients to identify the top trends affecting health care communications in 2016. Make securing patient data a priority.

Communications 60

Communications Insurance Insurance Privacy 60

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats . Predictive Media Relations .

Media 88

Media Data Reddit Crisis 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. Adherence to privacy regulations.”. More strategic questions arise due to changes in technology. Technology doesn’t sleep.

Communications 122

Communications Crisis Internal International 122

5W PR

NOVEMBER 7, 2019

Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement. Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy.

Advertising 68

Advertising Advertising Privacy Facebook 68

Critical Mention

JUNE 24, 2018

For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this. We work through issues and crises that have the potential to be bigger through advancements in technology.

Storytelling 106

Storytelling Technology Course Privacy 106

Communications Conversations

FEBRUARY 17, 2015

The post alluded to teaching cyber security to kids as a way to protect themselves and their personal reputations and data. And yeah, any class would involve lessons around online privacy and cyber security, as Baer points out. Using technology in the classroom is a great thing. But, I couldn’t help but think.

How To 60

How To Web Social Media Privacy 60

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 189

Marketing Content Marketing Data Social Media 189

Critical Mention

SEPTEMBER 21, 2018

This seems like a paradox: if they have a reputation of being glued to their phones, why are they ignoring online ads? You might find this annoying, distracting, or perhaps even an invasion of privacy. In contrast, out of the 35% of millennials in the workforce (the largest generation in the U.S. SCHEDULE A DEMO.

Advertising 84

Advertising Advertising Privacy Analytics 84

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing. I see three main drivers. Data is everywhere.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

JANUARY 14, 2016

If you’re going to use Tumblr, for example, make sure you have the people and skills to create the kind of top-notch visual or text content that trends there. Thanks to technology, it’s not mission impossible to find out which particular social networks your customers frequent. Do you have the time for the learning curve?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

DECEMBER 11, 2018

A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. PR teams will be measured by inputted organic brand conversion lift and Google Trends. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020.

Social Media 91

Social Media Marketing Media Creativity 91