Agility PR Solutions

JUNE 21, 2022

With the growing trend of marketing automation, the need for customer data collection for companies has also increased. The post Marketing automation: Balancing benefits of technology with respect for privacy appeared first on Agility PR Solutions. The implications for marketers The debate over […].

Privacy 78

Privacy Technology Marketing Data 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. Big tech’s reputation challenges.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

These types of customer-centric innovations are helping redefine customer satisfaction and should be an interesting trend for PR campaigns to include on behalf of cloud data clients and their customers. Privacy concerns drive open source cloud. Are there any cloud trends you are keeping an eye on during 2020?

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Here are six trends that stood out. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? Okay, these are just a few of the trends that I saw at CES 2020. The post 6 B2B Tech Trends From CES 2020 appeared first on Crenshaw Communications.

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B2B Trends Retail Privacy 208

Agility PR Solutions

OCTOBER 17, 2022

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions. This newly […].

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Privacy Study Data Consumer 78

Agility PR Solutions

JANUARY 28, 2021

The post Preying on user privacy: 1 in 5 consumers has avoided buying a brand over its data practices appeared first on Agility PR Solutions. But many consumers are skeptical, according to a survey by The Conference Board in collaboration with Nielsen. In the survey of more than 30,000 consumers across 63 global […].

Privacy 157

Privacy Data Consumer Brand 157

ImPRessions - Crenshaw Communications

DECEMBER 18, 2018

Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. To make way for the new trends, others that have had their time in the spotlight may fall out of favor. Also, as the IoT category has matured, security and privacy have become key concerns. Internet of Things.

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Trends Media Privacy Technology 186

Agility PR Solutions

MARCH 2, 2020

Data privacy is no longer just a marketing outreach obstacle—it’s now a full-fledged business issue: new research reveals a whopping 84 percent of adults have decided against engaging with a company because it needed too much of their personal information—and three in five consumers have gone so far as to delete an app from their […].

Privacy 105

Privacy Brand Branding Marketing 105

Agility PR Solutions

FEBRUARY 10, 2020

New research from first-party data and insights platform Dynata examines the opinions, attitudes and behaviors of people driving the cultural, social, economic, and technological trends that impact our daily lives, including climate change, technology adoption, and […].

Privacy 78

Privacy Technology Trends Data 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. Moreover, pay attention to the tone of data privacy stories. Savvy PR people use all available resources to showcase new research studies, data, and trends.

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Privacy Media Telecommunications Conference 294

Agility PR Solutions

FEBRUARY 12, 2020

Over the last several years, data breaches at numerous companies such as Target and Equifax have catapulted data security and privacy to the top of consumers’ brand demands. The post Smart brands are taking privacy and security seriously—here’s what leaders are doing right appeared first on Agility PR Solutions.

Privacy 97

Privacy Brand Branding Data 97

Agility PR Solutions

FEBRUARY 11, 2021

It’s not like data privacy wasn’t a big issue in the old world, but in the age of COVID, with the quick shift to remote work and the need to access people’s health info, it’s never been more front-and-center on consumers’ minds—which is why it must be front-and-center on the strategic agendas for brands and […].

Privacy 78

Privacy Consumer Data Brand 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency. Closed groups. Employee advocacy. LinkedIn images. B2B platforms.

Social Media 156

Social Media Trends Media Instagram 156

Prohibition

FEBRUARY 18, 2021

Since welcoming the beginning of a new year, we’ve seen some exciting social media trends and updates be introduced! Facebook overhauls its privacy setting. Apple iOS 14 privacy features may impact ad targeting on Instagram. Get in touch today to find out how we could help you: hello@prohibitionpr.co.uk.

Social Media 118

Social Media Trends Media YouTube 118

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety.

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Conference Privacy Leadership Data 319

Agility PR Solutions

OCTOBER 6, 2022

New research findings from global adtech firm Perion Network, from its survey fielded by Lucid, reveal that 95 percent of consumer respondents believe it is vital to buy from brands they trust—demonstrating that consumers demand data privacy protection.

Data 94

Data Consumer Privacy Brand 94

Agility PR Solutions

OCTOBER 23, 2019

consumers may have concerns about privacy, but nearly 3 in 4 are happy to share their personal data for a discount or exclusive offer. However, when it comes to data privacy, brand and business marketers face a much bigger battle, according to new research from Deloitte. Privacy is at an inflection point in retail, […].

Privacy 60

Privacy Brand Branding Retail 60

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.

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Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

As a thought leader, your goal is to provide authentic insights into industry trends and business. Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. Minimize self-promotion . Current events and timely coverage.

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LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. CTV has been a huge trend, and 2022 has been a banner year for it. Google again announced a delay in third-party cookie deprecation on Chrome and privacy regulations have tightened. One of ours is ad tech.

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Retail Brand Branding Privacy 170

5W PR

MARCH 26, 2024

Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations. Underscore that the company puts user privacy first, sticks to the necessary guidelines, and fortifies user data like a bank vault.

Strategy 78

Strategy Privacy Financial Guidelines 78

Solo PR Pro

JUNE 12, 2018

The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). How do you deal with “the privacy paradox” as Mary Meeker describes it?

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Privacy Data Ethics Policies 40

Agility PR Solutions

FEBRUARY 25, 2024

Shoppers gonna shop—even though concerns like digital security, breach risks, privacy vulnerability and identity theft make digital commerce a landmine-filled landscape, business is booming, and consumers find social media e-commerce sites to be the most reliable.

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Reputation Consumer Insurance Insurance 110

Agility PR Solutions

FEBRUARY 22, 2024

Data security and privacy are among the biggest challenges brands and businesses are facing today, particularly in light of the swarm of breaches companies have experienced in the generative AI age, which is making earning precious consumer trust extra tough.

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Privacy Data Consumer Company 110

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing.

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Enterprise Privacy Government Software 261

Agility PR Solutions

MAY 4, 2022

New research from next-gen data privacy rights management firm CYTRIO reviews the state of companies’ readiness to comply with the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and the European Union’s General Data Protection Regulation (GDPR).

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Privacy Company Data Consumer 147

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. He’s a must-follow for anyone looking to learn more about security, big tech and security implications related towards the top trending stories globally. For us, one of those is cybersecurity.

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Twitter Report Privacy Government 221

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Similarly, IAB also hosted its first-ever PlayFronts , which is dedicated to the rising trend of in-game advertising. Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. This includes how businesses navigate viral backlash, privacy laws, AI, and the metaverse to connect with audiences in meaningful ways. A striking surge in adtech’s prominence at this global event. Have your eyes on Cannes this week?

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Creativity Meeting Advertising Advertising 156

Agility PR Solutions

AUGUST 13, 2018

The post Privacy PR—are ISPs monitoring, sharing and selling our personal data? appeared first on Agility PR Solutions.

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Privacy Data Web Communications 60

ImPRessions - Crenshaw Communications

JULY 30, 2020

Tech PR offers constant opportunities for jumping on news and trends. Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You can write a funding announcement press release in your sleep. .

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Privacy Conference Advertising Advertising 308

Prohibition

FEBRUARY 13, 2024

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. The absence of certain tracks could reshape trends – one to watch as the dispute unfolds! Get in contact today to find out how we could help you.

Instagram 62

Instagram LinkedIn Social Media Media 62

Cision

OCTOBER 29, 2015

Since many consumers block ads as a way of protecting their privacy, websites that readers trust and care about will have an advantage. Some software providers and consumers declare that ad blocking is a right, or at least close enough that it shouldn’t be stopped.

Trends 120

Trends Software Advertising Advertising 120

Ronn Torossian

JUNE 1, 2018

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place.

Engineering 150

Engineering Facebook Privacy Marketing 150

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency. Closed groups. Employee advocacy. LinkedIn images. B2B platforms.

Social Media 61

Social Media Trends Media Instagram 61

Communications Conversations

JULY 14, 2020

There’s been a trend emerging during the coronavirus and civil unrest–one that’s flown under the radar a bit, but one I’m hoping we see more of in the years ahead. It’s the notion of CEOs sharing employee-only messages with external audiences. Another recent example: Facebook. Next, trust.

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Employee LinkedIn Social Media Trends 78