Shift Communications

MARCH 15, 2022

By Justin Finnegan, Vice President, Technology. Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. They’re looking to invest more in platforms like TikTok and Instagram and divest spend from Facebook and Twitter.

Strategy 103

Strategy Media Journalism Banking 103

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Understand market tech trends. 7 percent who rated print media as important and 54.

Mobile 156

Mobile Local Technology Trends 156

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Trend #1: Interactive Infographics. We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. Can you tell us what types of stories, trends or issues are on your radar now? We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

MAY 16, 2022

Can you tell us what types of stories, trends or issues are on your radar now? This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks.

Meeting 74

Meeting Media Engineering Journalism 74

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Trending Topics Can Work Both Ways . In some cases, pitching a story that capitalizes on those trends is the smart move.

Media 104

Media Pitching Trends Resources 104

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. Can you tell us what types of stories, trends or issues are on your radar now? I’m also a contributing writer for EVannex – I write a weekly blog post.

Meeting 81

Meeting Media Travel Interviews 81

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. Understanding your brand’s audience is the key and keeping up with the trends, interests, and desires of these target buyers is what will garnish success. How to do that?

How To 149

How To Social Media B2C Television 149

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

PRSay

NOVEMBER 12, 2019

And yet despite a myriad of technological and social advancements, this tactic has changed little in the modern era. Instead, consider instead putting yourself in the journalist’s world: The medium matters: Broadcast and print are not the same, and you need to tailor the story to the medium you’re after.

Writing 100

Writing How To Print Corporate 100

Burrelles Fresh Ideas

OCTOBER 24, 2023

As you accumulate a wide variety of customer feedback, you will almost inevitably identify trends, both positive and negative, that reflect your target customer’s voice. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social.

Strategy 96

Strategy Ethics Social Media Data 96

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Can you tell us what types of stories, trends or issues are on your radar now? It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

A PR team excels in conducting market research, analyzing industry trends, and understanding the competitive landscape. Motivates your brand to reinvent The PR efforts to engage with stakeholders, monitor industry trends, and adapt to changing market dynamics can catalyze a brand’s reinvention.

Video 109

Video Marketing SEO Social Media 109

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. Can you tell us what types of stories, trends or issues are on your radar now? You can follow John on Twitter and LinkedIn.

Meeting 90

Meeting Transportation Media Journalism 90

Shift Communications

JANUARY 20, 2015

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. You can find her on Twitter @BosBizSara. In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Sara offers these takeaways about the future of marketing: The future of the industry is technology.

Marketing 60

Marketing Privacy Big Data Technology 60

Cision

SEPTEMBER 29, 2016

My Twitter profile says I live in Northern California. Take the time to plug in the reporter’s name, click through to a few of the stories, look for trends, and plan accordingly. In my case, you can find my coverage areas on Twitter and my website. My website—Whalehead.com—says so, too.

Pitching 0

Pitching Journalism Writing Print 0

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 More than half of the impressions generated on Twitter include an image or video. 12% of people source news from Twitter, 21% from YouTube and 43% from Facebook. billion daily active users.

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. The Daily Mail , The Financial Times , and The Economist , are bucking the trend in the UK. Twitter aside, they’ve each become hugely profitable billion dollar businesses.

Social Media 73

Social Media Print Study Advertising 73

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. When GAP put Kerouac, in khakis , in their print ads to revitalize their image in 1993, I scoffed.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Because it’s all integrated into the Comms Cloud™, PR pros can monitor social alongside their monitoring of traditional print, broadcast and online news coverage. . He has also worked at Time Warner and Euromoney Institutional Investor.

Data 70

Data Retail How To Sports 70

Wildfire

JULY 9, 2019

But what’s much more likely is that a combination of a cracking PR campaign — played out through social media, broadcast and national press — modern technology, and a heightened interest in gender equalities (for example, #MeToo and the gender pay-gap issue ) is behind our sudden attack of national pride.

Brand 40

Brand Branding Sports Technology 40

Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Connect with him on Twitter. Anything is Easy if You Try Hard Enough. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

The Resolution Blog

OCTOBER 15, 2019

Their approach riffed off the Star Wars film release at the time to tie in with current trends and to provide a fresh angle to the GDPR malarkey. They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for It resulted in 1,037 global print media mentions and it was featured in more than 30 global broadcast segments.

B2B 120

B2B B2C Facebook Storytelling 120

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

JANUARY 3, 2017

That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. Know a PR, marketing or sales leader with compelling ideas fit for print?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Cision

OCTOBER 14, 2015

The immersive aspect of VR could dramatically change how we respond to news coverage, as it can activate empathy in ways that print and video may not. What it means for PR : As new technologies make it easier to manipulate emotion, ethics must keep up or better yet, stay ahead of change.

Journalism 120

Journalism Trends Local Print 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. To figure out which handles to target when I launch ads on Twitter. For content generation and syndication. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Bad Pitch Blog

MARCH 23, 2010

Technology has blazingly increased our ability to use our “tools.” In the span of about 32,000 years we’ve gone from cave paintings to Twitter and ChatRoulette. We can speak, write, print, mail, call, email, text, blog, use carrier pigeons, sign, IM/SMS, tweet and record videos or audio pieces with ease and often carelessness.

Tools 41

Tools Print Technology Trends 41

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. For our newest findings, check out the State of the Media 2016 Report! Multimedia.

Trends 120

Trends Mobile Media Print 120

NewsWhip

JULY 20, 2022

These technologies offer a comprehensive view of a brand on the web, and the insights needed to identify trends and squash challenges before they arise. Navigating the digital space can be hard, but with real-time media monitoring technologies, it doesn’t have to be intimidating. . Let’s take a look at each: .

Media 78

Media Reddit Reputation Web 78

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . Micro-Influencers help manage risk .

B2B 191

B2B Social Media Radio Fashion 191

Communications Conversations

OCTOBER 29, 2014

Twitter and Facebook are the new newsfeeds. Those that poo-poo print newspapers claim they can get their news elsewhere on the web. Now, I know the print newspaper has its downsides. much of that news is “old” for many thanks to Twitter and Facebook. It’s not surprising. Newsprint is dead. this morning?

Newspapers 152

Newspapers Print Local Instagram 152

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Identifying trends and patterns through data using search-based analytical tools like Explorazor allows for informed decisions, leading to improved content quality and more targeted, relevant pieces. You can connect with him on Twitter or LinkedIn. Contact us for more information and to discuss your specific needs.

Engineering 100

Engineering Writing Mobile SEO 100

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Contently - Strategy

OCTOBER 1, 2018

We believe best practices will help our work look something like this: The reality looks a lot more like this: Over and over, we find another best practice, try the latest trend, or follow the smartest guru, and we just keep hoping and praying that one of them, one time, will finally deliver as promised. That makes sense at first glance.

Marketing 91

Marketing Google Newspapers Print 91

Cision

MAY 4, 2015

As a culmination of integrated technologies from Cision, Vocus, Visible Intelligence and Viralheat, these platforms meet all the needs of today’s communicators. Monitor conversations across Twitter, Facebook, Instagram, LinkedIn, YouTube, Glassdoor, Yelp and more. Gauge the impact of your efforts and benchmark against the competition.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120