PRSay

FEBRUARY 14, 2024

Blackwell, who serves as the Peace Corps’ principal contact for the news media and the public, was the guest speaker for PRSA’s Diverse Dialogues webinar on Jan. When pitching the news media and attempting to build relationships with reporters, “do not forget about the Black-owned outlets and the Black journalists,” he said.

Communications 149

Communications Storytelling Government Community 149

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

PR Insiders

APRIL 9, 2020

In the last PR Insider, I shared with you some tips for reaching out to the media during the coronavirus crisis; tips that I had also discussed in a webinar I participated in titled “Authority Marketing in a COVID-19 World.” appeared first on News & Experts.

Interviews 131

Interviews Media Crisis Course 131

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. PR Week Webinars. PRSSA Webinars. Share Tweet Share.

Resources 136

Resources Communications Education Guidelines 136

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. Based on over a decade of experience in the communications technology space, we’ve collected some “dos” and “don’ts” during a PR crisis: DO listen, assess the situation and get the facts. Phew, you’ve handled the crisis. brand reputation)?

Crisis 367

Crisis How To Crisis Communications Reputation 367

NewsWhip

JANUARY 26, 2023

The brand alone earned more than 21 million engagements to the 192k articles written about it in 2022, but when you reach the size the brand has, even news that seemingly has nothing to do with the company can end up having an impact. This includes brand news, but also news on competitors, industry trends, and relevant topics of interest.

Communications 78

Communications Local System Data 78

PRSay

APRIL 16, 2020

However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter. And Hana Alberts , New York Post travel editor and one of the three journalists on the panel, agreed.

Travel 196

Travel Pitching Airlines Media 196

PRSay

JULY 9, 2020

On May 19, PRSA hosted the first webinar in its Diverse Dialogues series to celebrate Asian American & Pacific Islander Heritage Month. The webinar featured some of the country’s leading Asian American communications professionals and how they are navigating the effects of COVID-19 within the AAPI community.

Community 143

Community Communications Transportation Employee 143

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “It The human brain is as a consequence predisposed towards focusing on negative information.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “It Negative news content in comparison. on negative information. attentiveness.”

Consumer 195

Consumer Brand Branding Media 195

PRSay

MAY 25, 2022

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. To that end, “we must do a better job of helping young people understand the value of news and information in a democracy.”. Bellisario College of Communications at Penn State University.

Publicity 145

Publicity Journalism Media Education 145

Onclusive

AUGUST 9, 2021

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

FEBRUARY 12, 2024

Blackwell, who serves as the Peace Corps’ principal contact for the news media and the public, was the guest speaker for PRSA’s Diverse Dialogues webinar on Jan. When pitching the news media and attempting to build relationships with reporters, “do not forget about the Black-owned outlets and the Black journalists,” he said.

Communications 86

Communications Storytelling Government Community 86

Prohibition

MARCH 2, 2023

Unfortunately, the pandemic meant we had to pause our events and instead run webinars. These have also been really well attended, with last year’s webinars selling out – sharing our expertise to 1000’s of marketers. As much as we enjoyed the webinars, we’re really excited to be bringing back our in person events!

Comparison 62

Comparison Video B2C Case Study 62

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. New speaking opportunities will open in 2020. But there’s some good news in the conference world for PR planners.

Conference 284

Conference How To Trade Shows Leadership 284

Burrelles Fresh Ideas

OCTOBER 17, 2023

As the significance of cybersecurity continues to grow, PR professionals have a unique opportunity to elevate public awareness and promote best practices. Whether it’s emphasizing the importance of cybersecurity for personal safety or business continuity, PR agencies can create messaging that drives home the importance of this topic.

Education 110

Education Employee Measurement Agency 110

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. You can use the following three key tactics in your PR and comms strategies to increase brand awareness: 1.Consistent

Brand 195

Brand Branding How To Reputation 195

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. The post A Beginner’s Guide to Digital Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Media 78

Media YouTube Transportation eBook 78

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. The value of PR from a CMO’s perspective First, let’s look at the value of PR through the eyes of a CMO. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. The value of PR from a CMO’s perspective. First, let’s look at the value of PR through the eyes of a CMO. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 17, 2020

Doing so helps to make your news more discoverable to writers, bloggers, and generally attracting more viewers. We will also be hosting a webinar on this topic on June 25th, 2020. We will also be hosting a webinar on this topic on June 25th, 2020. Learn more and register for “Owned Media & The Growth PR Playbook” here.

Strategy 273

Strategy Media Television Content Marketing 273

Onclusive

FEBRUARY 22, 2018

Today, Mika runs TMI (The Mas Ink), a boutique PR firm. AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives. React to news in real time.

B2B 170

B2B Social Media Media Education 170

PRSay

FEBRUARY 24, 2023

But for this PR professional in Ukraine, living and working as war rages around her is exactly what has happened. Bohush, a PR specialist at MacPaw, a software company headquartered in Kyiv, shared her harrowing experiences and lessons learned during a recent livestream webinar hosted by PRSA’s Thoroughbred Chapter in Kentucky.

Software 135

Software Energy Internal International 135

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. Sharam began by describing how the New PR World impacts a crisis.

Crisis 186

Crisis How To Brand Branding 186

Onclusive

FEBRUARY 14, 2023

When you do this, your PR campaigns will feel relevant and purpose-driven, which will land well with your audiences. Be focused   It can be tempting to jump on trends that have given other brands publicity or chase the news to boost your brand’s exposure. Where can you make the most impact? You can register here.

Reputation 195

Reputation Automotive Brand Branding 195

Presspage

FEBRUARY 28, 2024

That’s the bad news. The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact. With the right PR solution. Analyse and improve your crisis comms response with PR analytics Picture this: You’ve just survived a crisis.

Crisis 113

Crisis Reputation Software Crisis Communications 113

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater. Did you know?

SEO 129

SEO Engineering Google Study 129

NewsWhip

AUGUST 18, 2020

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . Coronavirus has been a major factor in the increase in attention to news content online.

Web 78

Web Comparison Facebook Community 78

PRSay

AUGUST 25, 2020

PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. While there has been progress, companies need more LGBTQ leaders, she said.

Community 170

Community Brand Branding Advertising 170

Ethical Voices

SEPTEMBER 8, 2022

There are also videos and Webinars from PRSA and PRCA and a link to some great ethics swag. . The ethics of fur trapping – Misinformation is a hot topic, and this article from the Thunder Bay News Watch details a campaign from the Ontario Fur Managers Federation to counter what they claim is misinformation.

Ethics 66

Ethics Video Study Employee 66

Onclusive

FEBRUARY 2, 2022

Connect it to current issues or events, such as recent news, new statistics, or a new element to a story that the journalist has recently covered. Thanks to modern CRM tools for PR like Onclusive, you can now organize all of your relationships, communications and assets in one place.

Pitching 195

Pitching Data Technology Storytelling 195

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. That roundup, and some of the reviews I’ve written, stem from the observation that the trade publications in PR don’t consistently cover technology. Muck Rack Lands a Whopping $180 million in Funding [PR Tech Sum].

Blogging 153

Blogging B2B Software SEO 153

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. Especially in the B2B tech sector, PR programs are essential to gaining competitive advantage in a crowded marketplace. PR can shine beat in B2B tech. PR confers third-party endorsement.

Advertising 178

Advertising Advertising B2B Reputation 178