Bianchi Biz Blog

JUNE 3, 2024

Our outlets primarily cover fleet maintenance and management, including tools, technology, repair shop management, and technician training, as well as manufacturer trends, and government policies regarding the transportation industry. It’s been a very educational experience, to say the least! Any pet peeves with PR people?

Meeting 98

Meeting Media Training Automotive 98

Agility PR Solutions

JUNE 21, 2023

They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp. In public relations and marketing, client case studies are a powerful tool.

Case Study 157

Case Study Study Writing Education 157

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities. Their commentary not only addressed the new aboit Threads, but also provided actionable tips that resonated with industry professionals.

Brand 323

Brand Branding eBook Advertising 323

Deirdre Breakenridge

JUNE 14, 2017

As an educator, I’m constantly asking myself how teachers can better prepare students to excel in their careers; and more importantly, how can they create an impact in our society? Education and learning, they are critical to life success. . ET, for a dynamic discussion about learning and education. Do you have a mentor?

Education 322

Education Community Course LinkedIn 322

PRSay

SEPTEMBER 27, 2023

This increased confidence can be attributed to the rigorous training and education on ethics and law required to obtain these credentials. In addition, those who have obtained their APR credential are required to complete regular continuing education requirements including ethics training.

Ethics 190

Ethics Study Public Affairs Training 190

5W PR

APRIL 24, 2024

Hot Industries: In addition to AI, Quantum Computing is on the rise. The quantum industry is leveraging quantum mechanics to solve complex problems faster than classical computers. The Next Wave of Virtual Reality: Virtual Reality (VR) is poised to revolutionize various industries, with education being a key focus.

Technology 78

Technology Education Ethics Industry 78

ImPRessions - Crenshaw Communications

APRIL 13, 2023

However, the PR business is still grappling with a lack of diversity in its workforce. As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out? As an industry, PR is predominantly white. The makeup of the PR industry in the U.S.

Employee 156

Employee Community Groups Interviews 156

Onclusive

MAY 25, 2016

As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. Even those who work in other facets of marketing often can not describe PR with confidence. In honor of school years ending, but in light of the fact that education […].

Publicity 199

Publicity Education Industry Marketing 199

Deirdre Breakenridge

JANUARY 13, 2020

It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.”

Video 339

Video Sports Journalism Education 339

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars.

Industry 221

Industry Crisis Management Measurement Data 221

ImPRessions - Crenshaw Communications

MARCH 6, 2023

Sasha was one of two PR professionals named to the “Mentors” category. Sasha joined the B2B tech PR firm in 2021 as PR director and was quickly promoted into a VP role. She also contributes to new business efforts and continuing education for agency team members.

Agency 156

Agency Communications Enterprise B2B 156

PRSay

AUGUST 19, 2021

When I was hired to chair the Department of Strategic Communication — affectionately known as SCOM — at Morgan in 2018, our founding dean DeWayne Wickham insisted that our department be more aligned to our professional society to ensure that our students would be connected to the most up-to-date industry practices.

Meeting 197

Meeting Education Ethics Leadership 197

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Association/Nonprofit Conference: Attendees can expect the latest best practices and real-life tips for PR in nonprofit and association settings.

Conference 78

Conference Nonprofit Education Healthcare 78

5W PR

MAY 22, 2023

The health industry is alive, vital, and constantly changing. The industry’s mission is to educate people on how to stay healthy, avoid illnesses, and treat diseases. Reviews from Customers Positive customer reviews can greatly enhance the credibility of businesses in the health and wellness industry.

Industry 88

Industry Reputation Education Training 88

PRSay

APRIL 9, 2024

Download a copy of “Tackling Misinformation: The Communications Industry Unites” here. Further discussions inspired a first-of-its-kind guide titled “ Tackling Misinformation: The Communications Industry Unites ,” a collection of perspectives, data points, analyses and resources that PRSA released on April 8.

Education 97

Education Resources Interviews Study 97

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. At the same time, every PR plan should include another type of media – relevant trade publications.

B2B 319

B2B Company SMB Automotive 319

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Supporting PR decisions with data is no longer a luxury, but an expectation from the C-suite. Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training.

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. But a well crafted PR program can have a powerful impact on B2B businesses, too. Those “boring” categories require research, education, and commitment by buyers. A strategic PR campaign can influence the buying decision.

B2B 170

B2B Brand Branding Education 170

5W PR

MARCH 28, 2024

But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena. Laying the foundations of trust The financial services industry is a game of trust. This could lead to long-term brand loyalty and increased business opportunities.

Company 78

Company Publicity Financial Crisis Communications 78

5W PR

JANUARY 3, 2024

Participating in retail industry events offers professionals and businesses an unparalleled opportunity to engage with the dynamic landscape of commerce. NRF: Retail’s Big Show Attending the NRF Big Show offers unparalleled opportunities for professionals in the retail industry.

Retail 78

Retail Conference Trends Technology 78

Agility PR Solutions

FEBRUARY 8, 2021

Marketers know AI is essential to their success this year, but lack of education and training is holding the industry back, according to new research from revenue acceleration platform Drift and Marketing AI Institute. The post Do marketers lack the education & training to effectively adopt AI? The two companies […].

Education 154

Education Training Marketing Industry 154

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. In some cases when we seek to bring on PR freelancers, we’re looking for additional arms and legs for a special project. Specialists can help educate the team as well as contributing to it.

How To 315

How To Employee Training Interviews 315

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. NEO Messaging applications for communications & PR pros. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. From data hacks to new ransomware, PR pros who work in the cybersec space need to stay connected to developments and track trends in the business. Wired: Threat Level.

Enterprise 296

Enterprise Trends Journalism Resources 296

5W PR

MARCH 15, 2024

Crafting trust in the cyber security age isn’t a one-and-done PR trick. Don’t just stop there, share educational content about cybersecurity risks and best practices. Certifications and compliance Consider industry certifications and compliance standards as badges of honor in the digital battlefield.

Publicity 146

Publicity Construction Data Crisis Communications 146

5W PR

JULY 20, 2023

The New York Toy Fair is held every year, bringing together professionals, educators, and innovators in the toy industry. It showcases the latest advancements in toys, games, and educational products. The fair has become a vital venue for innovation and education, promoting learning through play.

Education 60

Education Engineering Technology Creativity 60

PRSay

MAY 18, 2023

Here are some factors that both educators and communicators might consider about the use of artificial intelligence technology in their daily practices: • Understand AI’s capabilities and limitations. The best PR practitioners infuse organizational/business strategies and proven communication strategies into their communications tactics.

Publicity 185

Publicity Software Education Technology 185

Onclusive

APRIL 8, 2020

To get the credit you deserve and the resources you need as a PR professional, you have to make one key shift. We’ll be sharing our blueprint for shifting to data-driven PR and communications measurement with you every week during the month of April. What are your company’s primary business goals for this year?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

PRSay

MAY 31, 2023

The human-like quality of ChatGPT’s responses has captured the attention of the media, the tech industry and some members of the public. Some people consider ChatGPT a useful tool for educational and work purposes, while others think it should only be used for entertainment. Overall, 18% of U.S.

Survey 157

Survey Software Education Technology 157

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. These connections are vital in an industry where patients entrust their well-being to healthcare providers.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Deirdre Breakenridge

SEPTEMBER 14, 2017

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics. Here are some of the questions and topics that we will be discussing; What does ethics in PR really mean? Is PR Right for me? ”

Ethics 263

Ethics Twitter Education Resources 263

5W PR

APRIL 23, 2023

Research Research is crucial for credibility in the workout supplement industry. Education Smaller supplement brands can build trust and credibility by focusing on education. The post Gaining Consumer Trust for Supplement Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 88

Consumer Brand Branding Education 88

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. A successful PR campaign can also support or accelerate a liquidity event or deal – like an IPO, strategic acquisition, or merger. In that case, the right PR team can help. It’s not even cheap.

Banking 327

Banking Financial Employee Technology 327

Agility PR Solutions

OCTOBER 13, 2021

In the wake of the COVID-19 pandemic, digitalization took hold of nearly every industry as life went virtual. This rapid shift came with a host of challenges for businesses of all sizes, one of the biggest being how to continue creating educational […].

Corporate 147

Corporate Conference Education Industry 147

Agility PR Solutions

AUGUST 22, 2023

In the fast-paced and interconnected world, organizations across industries face a multitude of safety challenges. From workplace and product safety to crisis response and community safety, maintaining a strong safety culture is paramount.

Publicity 78

Publicity Education Crisis Community 78

Stephen Waddington

NOVEMBER 10, 2021

Mark Mellor wrote to Steve Earl and I in September 1998, shortly after starting Rainier PR, to wish us well. His focus on workplace culture and wellbeing set the agenda for the industry. The PRCA has provided much needed industry leadership and support. It’s an issue close to home.

Mobile 143

Mobile Community Education Government 143

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. Industry professionals closely examine the showcased products, looking for patterns, themes, and emerging trends.

Internal 78

Internal International Retail Trade Shows 78