Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. “ What’s wrong with this pitch? Gawker was justified to call it soulless.

Pitching 272

Pitching Viral Interviews Education 272

PRSay

APRIL 19, 2019

TED Talks espousing the merits of failure have gone viral. Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. If that day finished out the way it started, then there’s no way would I be writing you this post.

Hotels 132

Hotels Training Viral Pitching 132

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! I threw that question to one of Murray's teammates who pitches.

Consumer 80

Consumer Marketing Television Viral 80

Buzzstream

OCTOBER 17, 2018

For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. Even though the writer over at SimpleMost loved our pitch, she knew her editor wasn’t going to have time to read through the pitch and assign it out.

Pitching 106

Pitching Viral Data Content Marketing 106

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. If we don’t want to write it, no one’s going to want to read it,” Loudenback said.

Reddit 158

Reddit Media Analytics Trends 158

OnePitch

NOVEMBER 8, 2022

Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. Her Inbox & Pitches. [00:02:30] So that informs them the pitches. How is it in there, specifically with pitches? [00:02:41] 00:02:30] BB: Okay.

Pitching 91

Pitching Trends Travel System 91

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Not to mention all the conferences and travel you can write off! What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening.

Viral 115

Viral Marketing Web Case Study 115

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Write about current events, give your opinion on trending issues or add insight to popular topics.

Social Media 83

Social Media Pitching Media LinkedIn 83

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Before Writing a Press Release. How to Write the Best Press Release? Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

PRSay

JANUARY 6, 2021

We even write emails with more thought. Forget everything you’ve heard about latex” was the subject line of her March 19 pitch to journalists. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. This might have worked well if she were selling gloves.

Communications 198

Communications Viral Fashion Public Affairs 198

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Write about current events, give your opinion on trending issues or add insight to popular topics.

Social Media 60

Social Media Pitching Media LinkedIn 60

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

ImPRessions - Crenshaw Communications

MAY 3, 2016

But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. But of course not every business can be Apple partnering with Taylor Swift to create a commercial that goes viral. Here are a few. Turn data into holiday fodder.

Local 120

Local Viral Survey Consumer 120

Critical Mention

MARCH 5, 2019

A brand’s video that goes viral creates a lot of buzz. With video ads, we’ve seen plenty of high-profile, viral videos that fall on both sides of the sentiment spectrum, creating positive or negative reactions. Recent brands that have achieved this level of success were Dos Equis, Dollar Shave Club and Old Spice.

Social Media 62

Social Media Video How To Media 62

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. I keep getting pitches with unsolicited "embargoes" and I find it so odd. It’s been an eye-opening experience.

Company 101

Company Survey Pitching Report 101

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Katie Paine's Measurement Blog

JANUARY 27, 2023

Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. And until you’ve gotten that far do not pitch them anything. Write once, use everywhere. Design your communications from the audience out.

Communications 40

Communications Measurement Employee Course 40

ReimaginePR

SEPTEMBER 26, 2016

I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. This is the easiest way to future proof your content: Write a comprehensive post so that the reader doesn’t need to supplement your information elsewhere. Offer Long-form Content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. It’s something PR pros already do–pitching their company news to a credible industry site. Each piece works together to form a cohesive PR strategy.

Data 60

Data SEO Engineering Strategy 60

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high.

How To 52

How To eBook Wikipedia Viral 52

Cision

FEBRUARY 17, 2016

His words drove home the tremendous responsibility I had as someone who never served in uniform, speaking and writing on behalf of those who did. Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos. Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. Huffington Post , Elyse Wanshel, Beloved McDonald’s Fry Cook Honored With Huge Retirement Party. “PR

Print 60

Print Media Travel Wireless 60

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. If you want editorial coverage for your cereal brand, first target the media who typically write about food. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle. So there was a happy ending … at least for the workers.

Banking 100

Banking Media Local Survey 100

prTini

SEPTEMBER 5, 2014

25 Ways to Tighten Your Writing. Want to Go Viral? What Your Media Contacts Want You To Know Before You Send Them a Pitch. . 30 Little-Known Features of the Social Media Sites You Use Every Day. Instagram’s #Hyperlapse Racks Up 119k Posts in First Week. The Dangers of Cause Marketing. Twitpic Is Shutting Down, Blames Twitter.

Media Relations 49

Media Relations Case Study Viral Instagram 49

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Waxing UnLyrical

MAY 10, 2013

It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” A story has been making the rounds this week, and which I finally read a couple of days ago.

Viral 111

Viral Community LinkedIn Blogging 111

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. Identify the best journalists to pitch your stories to Social listening allows you to keep up to date with the attitudes of journalists and what content they’re engaging with in real-time.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

MARCH 22, 2016

Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. But age too is affected by automation threatening to replace some jobs, the way a bot writes news reports for the likes of the AP.

Survey 60

Survey System Trends Small Business 60

Mark My Words

DECEMBER 21, 2017

Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. Though he died over 100 years ago, Barnum’s writings and life story provide the best guide to the art of publicity as you’re ever likely to get. The potted biography: Barnum was born in 1810.

Viral 83

Viral Big Data Fashion Publicity 83

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. We just made a free tool to convert for you.

Tools 136

Tools Publicity Measurement SEO 136

PR Fuel

NOVEMBER 27, 2018

Email Marketing and Pitching. How much do you personalize your emails in your PR pitches or email marketing campaigns? You write down when you have a birthday coming up, or a doctor’s appointment, or any number of important dates. No Leading Questions —When you are writing your questions, keep your language neutral.

Survey 45

Survey Company Customer Service Small Business 45

Bad Pitch Blog

SEPTEMBER 8, 2008

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. Finally: Who will we be pitching? I laughed (out loud) earlier this year when writing to compliment Tom Friedman. I mean, welcome to the 2000''s, right? They''re asking: 1.

Journalism 41

Journalism Real Estate Print Newspapers 41

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. It encompasses recognising and composing musical pitches, tones, and rhythms. These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Avoids the 24-hour news cycle: These are also evergreen posts.

Survey 91

Survey How To Reddit Pitching 91