Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? What is Viral Marketing? How Do You Pitch the Media

Viral 52

Viral Crisis Communications SEO Reputation 52

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. Go follow her on Twitter. “ What’s wrong with this pitch?

Pitching 272

Pitching Viral Interviews Education 272

Polaris

NOVEMBER 29, 2014

Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. Yet even I’m bombarded with irrelevant pitches addressed to “Undisclosed Recipients.”. After all, if your agency sends a poorly planned pitch, your brand looks bad, too. Take time to avoid a viral disaster. Inbound links. • Page Authority.

Policies 181

Policies Marketing Viral Pitching 181

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Traffic to your website or blog measurement from social media sources such as Twitter, LinkedIn, Facebook, etc.

Social Media 83

Social Media Pitching Media LinkedIn 83

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. You can see the discussion on Twitter via #BWChat. Loudenback said Twitter is a wealth of information.

Reddit 158

Reddit Media Analytics Trends 158

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Are you comfortable pitching yourself and your skills? What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. It has built an outspoken and irreverent social media persona across a number of platforms, from Twitter to Snapchat. If you can’t beat ‘em, buy ‘em.

Brand 136

Brand Branding How To Storytelling 136

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Many landing pages pitch free content in exchange for contact details. Valuing Content Changes the Context. Valuing Content Changes the Context.

Pitching 60

Pitching eBook Advertising Advertising 60

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Traffic to your website or blog measurement from social media sources such as Twitter, LinkedIn, Facebook, etc.

Social Media 60

Social Media Pitching Media LinkedIn 60

OnePitch

NOVEMBER 8, 2022

Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. Click below to follow Collette Reitz on Twitter and LinkedIn. Her Inbox & Pitches. [00:02:30] So that informs them the pitches. Too much. [00:02:42]

Pitching 89

Pitching Trends Travel System 89

ImPRessions - Crenshaw Communications

JUNE 14, 2016

” Some variations on the dad joke video went viral, indicating how universal the idea was. If your company produces a product for mass — and male — consumption, it’s worth pitching the right targets. Don’t ignore gift guides. It could be as simple as cleverly packaging your gift idea, and timing it well.

Retail 120

Retail Viral Video Pitching 120

Buzzstream

APRIL 4, 2024

For Result Type, you can choose Twitter, Blog, News, and Discussion. “If you have very large visual content, bloggers and journalists will likely take screenshots and create smaller versions that better fit their blogs’ layouts (or things like Twitter’s 2:1 aspect ratio).” I recommend choosing Everything.

Digital PR 62

Digital PR How To Media Google 62

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. I spent some time on her Twitter feed and reached out with more of a casual vibe (beer mentions, etc.)

Print 60

Print Media Travel Wireless 60

Prohibition

MAY 4, 2017

And how do they match up to our favourite pop and movie icons, who dominate Twitter and Instagram? 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m. 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. 8) Andres Iniesta (@andresiniesta8) Twitter: 15.9m/Instagram: Instagram: 17.7m.

Sports 54

Sports Social Media Instagram Media 54

Sword and the Script

SEPTEMBER 30, 2014

Today a kid in a garage can start a company, that goes viral and can touch a billion people,” as one technologist put it eloquently recently. And when it does, or when it is eventually bought by a larger company, you are part of that transaction—a key line in the sales pitch. Ello is a great example. Is Ello Worth the Time Investment?

Viral 117

Viral Technology Google Pitching 117

prTini

SEPTEMBER 5, 2014

Want to Go Viral? Twitpic Is Shutting Down, Blames Twitter. What Your Media Contacts Want You To Know Before You Send Them a Pitch. Follow Team Geben on Twitter for more articles and resources throughout the week. Instagram’s #Hyperlapse Racks Up 119k Posts in First Week. 25 Ways to Tighten Your Writing.

Media Relations 49

Media Relations Case Study Viral Instagram 49

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Katie Paine's Measurement Blog

JANUARY 27, 2023

There’s a reason why Randy Rainbow and Seth Meyers videos go viral. And then I discover that they don’t even follow those so-called VIPs on Twitter. And until you’ve gotten that far do not pitch them anything. Make people laugh—and don’t be boring.

Communications 40

Communications Measurement Employee Course 40

PR in High Definition

SEPTEMBER 24, 2019

So, do you pitch to an editor in the hope they pass the story to a freelancer? Pitch to a reporter, but then go to a freelancer later if the journalist isn’t interested? A story that is right for social media and has the potential to go viral may not immediately capture the imagination of a traditional journalist.

Media 54

Media Newspapers Journalism Video 54

PR Fuel

OCTOBER 7, 2020

Typically, a press release is also accompanied by a press release email, in which you pitch your story to a journalist (almost like a cover letter). For example, if there’s a viral story circulating Twitter, tying your press release to it can be a great way to get traction. How to Write a Press Release.

Writing 40

Writing How To Viral Pitching 40

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. Follow them on Twitter, initiate conversations, and share their stories. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle. So there was a happy ending … at least for the workers. 2: Build relationships.

Banking 100

Banking Media Local Survey 100

Waxing UnLyrical

JULY 25, 2011

(By the way, the argument of pitching Facebook against Twitter, that the former could be made asymmetric by hiding feeds is rather pointless. Google+ cuts out the noise by adopting the “follow/unfollow&# conundrum, very similar to Twitter. A viral (forgive the cliche) spin out was evident with Google+.

Google 77

Google Enterprise Facebook Viral 77

Waxing UnLyrical

MAY 10, 2013

It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” Twitter Facebook Google+ LinkedIn No More Apologies. Who’s “you all”?

Viral 111

Viral Community LinkedIn Blogging 111

Onclusive

JUNE 1, 2023

Identify the best journalists to pitch your stories to Social listening allows you to keep up to date with the attitudes of journalists and what content they’re engaging with in real-time. As you already know, the key to securing media coverage is to make the journalist’s life easy; give them what they want and when they need it.

Strategy 370

Strategy Communications Reputation Measurement 370

Mark My Words

DECEMBER 21, 2017

Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. Speculation reached fever pitch when a set of ‘fossil bones’, apparently belonging to a giant man, turned up in farmland in upstate New York. The potted biography: Barnum was born in 1810.

Viral 83

Viral Big Data Fashion Publicity 83

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. We just made a free tool to convert for you.

Tools 136

Tools Publicity SEO Measurement 136

Flatiron Communications

APRIL 15, 2015

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. This very well could have marked the epochal start of the tech media echo chamber.).

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. Twitter: How many followers do they have? Are they using Twitter for “calls to action?” Hustle and pitch. At Movoto, each team member pitched the target audience using email. Implement viral marketing tactics. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

PR Fuel

NOVEMBER 27, 2018

Twitter Feeds. Email Marketing and Pitching. How much do you personalize your emails in your PR pitches or email marketing campaigns? The viral marketing plan backfired when people started making videos criticizing the SUV’s awful gas mileage and its harmful impact on the environment. What ensued was a disaster.

Survey 45

Survey Company Customer Service Small Business 45

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 91

Survey How To Reddit Pitching 91

Beyond PR

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. Twitter: How many followers do they have? Are they using Twitter for “calls to action?”. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Implement viral marketing tactics. Information is everywhere.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. They’ll know their costs for media monitoring upfront and can put that in their pitch. Workspaces.

Tools 161

Tools Media Software Analysis 161

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. Yet when Roseanne Barr tweeted racist insults as part of a bizarre Twitter feud with former Obama adviser Valerie Jarrett, ABC swiftly canceled the show.

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

OCTOBER 28, 2015

Check out the “PR Starter Kit” for pitching tips and more! Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. You can find him on Twitter at @steward_hudson for any comments, suggestions or partnership.

Communications 120

Communications Telecommunications Infographics Video 120

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Interact and post thoughtful content on Twitter, Linkedin, and Facebook. You do not have any followers. How are you unique?

Enterprise 60

Enterprise Advertising Advertising Pitching 60