ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. Upwave helps PR professionals create proactive data and trends using its Instant Insights feature. This tool helps survey and garner insights from more respondents than any other insights platform, meaning more data.

Tools 232

Tools Radio Trends Pitching 232

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Earned media is exactly that — earned — and it’s built on pitching and nurtured relationships. percent of the pitches they receive.

Media Relations 202

Media Relations Media Pitching Case Study 202

Cision

JANUARY 29, 2016

Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate. Do you have any advice for PR professionals pitching you?

Real Estate 120

Real Estate Pitching Interviews Meeting 120

PRSay

JANUARY 14, 2022

Civility matters, and if communicators aren’t the leading the band of discourse, we will all be off pitch. They will also survey internal teams to see how the pandemic has permanently changed the band. Objective criteria to delete or remove people who spread hate and falsehoods also deserves a a solo. Your audience is calling for you.

Communications 164

Communications Trends Nonprofit Radio 164

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 101

Survey Report Media B2B 101

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. These overshadow even relevant pitches.

Media Relations 172

Media Relations Media Pitching Survey 172

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.”

Report 101

Report Automotive Media Local 101

Sword and the Script

JULY 11, 2023

It’s a great way of “habit stacking” and making sure I am able to keep up with industry trends and best practices. Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space.

Publicity 127

Publicity Small Business Trends Leadership 127

Solo PR Pro

AUGUST 5, 2019

So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. In a few years, PR robots may pitch media robots, but will they meet for lunch?”.

Technology 66

Technology Trends Survey Report 66

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. That cohort certainly shouldn’t be counted as among those who are using AI, although it has been. Video Analysis.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

MARCH 30, 2021

Muck Rack teamed up with about 20 different associations – i.e. Society of Professional Journalists , MediaBistro , Foreign Press Association – to survey 2,482 journalists from January 11 th to February 8 th of 2021. This runs counter to current trends among the general public – but that’s a different blog post.

Social Media 108

Social Media Report Survey Media 108

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Business and tech media in particular have an ongoing appetite for research, studies and surveys. For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Don’t make research a sales pitch. This is a mistake.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. For example, we had a client that conducted a survey and when they shared the data we realized it wasn’t likely to attract media interest. Add value . Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. For example, we had a client that conducted a survey and when they shared the data we realized it wasn’t likely to attract media interest. Add value . Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

MAY 2, 2023

A recent Harris survey found that 40% of workers familiar with ChatGPT are concerned that the AI-powered chatbot will replace them. Brainstorm fresh pitch angles One challenge for PR teams is generating fresh and timely ideas to generate coverage. Use of the same ideas leads to predictable pitches or even lazy PR programs.

Retail 156

Retail Video Pitching Technology 156

Onclusive

SEPTEMBER 7, 2021

For example, if you’ve recently conducted a survey and have fascinating results that can be really helpful to your audience, that’s a great reason to reach out to your media contact list. You can also create an editorial schedule where you plan to release periodic industry trends (e.g.

Measurement 356

Measurement SEO Web Social Media 356

Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Next year, when we conduct that same survey, I bet the results will look similar. There’s a lot of competition and everything isn’t a pitch. PR pitches reporters because they work for a publication with an audience.

Media Relations 110

Media Relations Media Survey Pitching 110

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Harder to pitch. Dynamic content and regulations.

Communications 120

Communications Crisis Internal International 120

OnePitch

JUNE 28, 2022

As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. We use proprietary survey data that help shape that. Also, we’ll write a lot of articles using survey data.

Survey 78

Survey Pitching Technology Writing 78

Sword and the Script

JULY 3, 2018

Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. I’m pretty confident if I ran a survey, 99% would decline such an opportunity. What Exactly was Outbrain Pitching? The post Did Outbrain Try to Pitch Content Marketing at Cannes?

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Flack's Revenge

MAY 14, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year.”. These can include commissioning research, surveys, even PR stunts. Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior?

Survey 195

Survey Journalism Agency Data 195

PR Insiders

MAY 5, 2021

But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. You may have a wonderful idea for an article about trends in plastic surgery, but the city government reporter is unlikely to care. CISION-State of the Media Report.

Pitching 78

Pitching Government Financial Survey 78

Sword and the Script

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Study 122

Case Study Study Company B2B 122

ImPRessions - Crenshaw Communications

JUNE 23, 2016

Current subject-line trend that I HATE: “Does it make sense to discuss this, Ira?” My readers have said in survey after survey that they don’t want a product pitch; they want insights. What are some dos and don’ts for “pitching” you a story for one of your pubs? No, it doesn’t.

Financial 136

Financial Pitching Survey Customer Service 136

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. This is because, as the JOTW communications survey has shown previously, PR has a lukewarm view of sponsored content. Propel wrote about its “ PitchBooster ” which “will schedule your email to send at the exact day and time that each journalist opens pitches the most.” AI-assisted pitches. “AI

Publicity 85

Publicity Survey Enterprise Pitching 85

Cision

MARCH 3, 2016

According to the journalists surveyed in Cision’s State of the Media 2016 Report , communication professionals need to work on four key areas of media outreach. Tailor Pitches. percent of journalists believe communication professionals need to tailor their pitches better. Understand Who You’re Pitching. Approximately 78.5

Media Relations 120

Media Relations Media Pitching Survey 120

Cision

FEBRUARY 16, 2016

Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

The Hoyt Organization

MARCH 8, 2024

It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. That’s why it’s crucial to do market research using surveys or social media listening to know your audience. How can you make sure your brand stands out in a sea of competition?

Storytelling 94

Storytelling Brand Branding Consumer 94

Flack's Revenge

SEPTEMBER 1, 2021

In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. There is no shortage of competitors on our new business pitches, and other tech PR shops are doing quite well thank you, best I can gather. It is not just us. Well, it is Inc.

Writing 177

Writing Pitching Report Industry 177

Cision

AUGUST 23, 2016

The same can be said for many of the journalists surveyed in other countries. With the exception of France and Finland, the majority of international survey respondents use at least three social media platforms for publishing and promoting their content. You must look beyond Twitter and Facebook with your PR strategy.

Journalism 120

Journalism Social Media Study Media 120

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Expertise is the gift that keeps on giving, particularly for large stories about complicated issues, important trends, or previously obscure developments. As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. Make news with opinion or behavior surveys.

B2B 147

B2B Pitching Case Study Local 147

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

Cision

FEBRUARY 24, 2016

Naturally, #RIPTwitter immediately started trending. Translation: communication professionals who fail to incorporate Twitter into their outreach and pitching strategies won’t get the earned media they’re hoping for. Do you have news or a perspective to inject into a trending story? But is Twitter really dying?

Twitter 120

Twitter Report Tools Pitching 120

Inbound PR

MAY 7, 2019

75% of journalists say less than 25% of the pitches they get are relevant. They surveyed ca. 2,000 journalists from around the world to discover trends around the industry. This is important for PR pros as well because it means that stories and pitches will be heavily vetted. 5 Key Trends for Journalism in 2019.

Journalism 58

Journalism Trends Pitching Survey 58

Sword and the Script

JUNE 7, 2022

The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. The report is based on a global survey of its employees. Cision also pitched microsites for ESG solutions a few months ago. Pitching on Fridays. “We earned $13.9

Software 85

Software Internal International Pitching 85

Cision

APRIL 7, 2016

percent of journalists surveyed view Facebook as the social platform most likely to continue adding value to their workload needs. . Instant Articles’ emphasizes faster load times, so you’ll want to ensure your brand has updated its website to reflect this trend. Trending Now. Over half (51.8 If you notice a topic (e.g.

Facebook 120

Facebook Media Trends Mobile 120

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48