Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Dynamic content and regulations. Jack of all trades.

Communications 124

Communications Crisis Internal International 124

Flack's Revenge

SEPTEMBER 1, 2021

In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. There is no shortage of competitors on our new business pitches, and other tech PR shops are doing quite well thank you, best I can gather. It is not just us. Well, it is Inc.

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

OCTOBER 8, 2016

It’s the fourth point that stands out in my mind because the email marketing industry is riddled with lessons for PR. For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up.

Marketing 114

Marketing Pitching Survey Study 114

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 66

Marketing Survey Study B2B 66

Prohibition

MAY 13, 2022

You may not have set KPIs that you’d like a PR professional or agency to achieve right away, but you may be able to tell them your company goals, objectives and relevant marketing trends. Industry trends. A company should share its marketing and industry trends with their public relations agency.

Print 112

Print Trends Agency Brand 112

5W PR

MAY 6, 2020

For many marketers, the product, pricing and order pages are critical and indeed they are. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. Preach and lead by example.

Survey 88

Survey Storytelling Consumer Analysis 88

Sword and the Script

MARCH 27, 2018

That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. 4 Big Media Trends that have Upended PR and Marketing. 3 More Reasons Media Relations is Harder.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Landis PR

MARCH 20, 2023

Conducted with over 2,200 journalists worldwide, the survey results are fascinating. More than 80% of those surveyed report they’re full-time journalists, with the vast majority (71%) earning less than $100K per year. The report found that economic uncertainty has impacted the work of about two-thirds of journalists.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. You can find the survey answers from 483 communicators here: PR measurement. I’ve done two surveys of my own on this question of the general public and of professional communicators.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

NOVEMBER 18, 2017

This was true for both the one-year and five-year trends. We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. You need PR, content marketing and social media all working on the same play.

Infographics 69

Infographics Data Case Study Content Marketing 69

Sword and the Script

AUGUST 15, 2017

If it works out for the ACBJ – good for them – but for business communicators, it’s just another example of the four big media trends that are upending the landscape. Publishers’ have struggled for a business model in the digital age where most marketing money flows to just a handful companies. Give our services a try. Talk to Us!

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 124

Content Marketing B2B Marketing eBook 124

Burrelles Fresh Ideas

OCTOBER 24, 2023

In addition to cultivating a robust social media presence, deploying online and in-person customer surveys and collating online customer reviews is essential. As you accumulate a wide variety of customer feedback, you will almost inevitably identify trends, both positive and negative, that reflect your target customer’s voice.

Strategy 96

Strategy Ethics Social Media Data 96

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Leverage keyword research. Or it can come from internal data.

Survey 90

Survey How To Reddit Pitching 90

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. Have a skilled PR professional with good interviewing and writing skills interview a customer about trends in the industry or problems they face. The conversation is focused on their market knowledge and expertise, rather than your product. Then your heart sinks. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Sword and the Script

OCTOBER 10, 2023

That challenge is fairly pervasive across B2B marketing , according to a new survey. The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” Below are three statistics that stood out.

B2B 135

B2B Case Study Survey Content Marketing 135

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 108

Content Marketing B2B Study Marketing 108

Cision

MAY 29, 2015

If you’re using data points to pitch a story, you’re doing math. If you’re managing a research project for a client which comprises surveys, you’re doing math. .” And when it comes to PR, you’re *also* doing math, though you might not realize it.

Engineering 120

Engineering Measurement Analytics Sports 120

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. It’s good to know where and how other marketers are finding success. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Content Marketing Statistics.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 190

Marketing Content Marketing Data Social Media 190

Reputation Us

FEBRUARY 21, 2023

The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics. Businesses must distribute trustworthy information, the survey found. But content also includes your press releases, corporate communications and annual report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. The 10 th annual survey polled an impressive ~2,000 reporters in 10 countries. The survey also revealed several other interesting statistics: Getting it right vs. getting it first.

Survey 93

Survey Journalism Study Pitching 93

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Half of all US adults like getting news (at least sometimes) via social media posts, according to a Pew Research Center survey. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

JANUARY 1, 2019

1) Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth? The median salary for a PR professional in early 2018 was $95,000, according to an annual salary survey by PR Week. 3) New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

JANUARY 14, 2017

In a world where every company is a self-proclaimed “leading provider” saying your product is #1 is not a winning marketing or sales strategy. That’s my take both before and after reading the survey research reviewed by the Bulldog Reporter. Trust Economy: Summaries to 4 Content Marketing Studies.

B2B 60

B2B Pitching Survey Study 60

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 10, 2019

“Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. Note: Professor Moorman also champions The CMO Survey. 2) Marketing analytics enable better efficiency. “In

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. Digital communications attracts and engages customers: What is the New PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Conduct a survey on a topic that is important to your audience. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Buzzstream

DECEMBER 20, 2023

Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise. This service allows PR teams to discover what people are talking about now, using Talkwalker’s proprietary trending score feature.

Tools 147

Tools Radio Data Instagram 147

Buzzstream

DECEMBER 20, 2023

Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

ImPRessions - Crenshaw Communications

JUNE 21, 2018

The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Here are some compelling reasons why tech PRs should embrace the trend. Data-driven pitches win points with journalists. Data-driven PR drives marketing engagement.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189