ImPRessions - Crenshaw Communications

APRIL 21, 2016

Some 60 percent of B2B customers ultimately make decisions based on some type of content they’ve encountered in the sales funnel process, so it behooves PR practitioners to take advantage of this trend. B2B is about people as much as products and companies. Embrace, don’t ignore, creative content.

B2B 120

B2B B2C Product Launch Creativity 120

PR Fuel

JANUARY 24, 2022

You can also send them surveys or make discovery calls to learn more about the content they want and value. Use the data to determine how your brand story corresponds with market trends. Use press releases to spread awareness for a product launch or an important business milestone. Collect Market Data.

Creativity 110

Creativity Data Measurement Product Launch 110

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Do you have an exciting announcement to make about your company?

Media 89

Media eBook Survey Travel 89

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Sometimes the process can be daunting but it doesn’t have to be. Feeling creative?

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

NOVEMBER 16, 2016

Knowing that financial institutions made up a significant chunk of their customer base, we began pitching reporters that wrote about the finance industry, introducing them to the idea that advanced analytics can help mitigate risk and non-compliance. We ended up landing two commentary opportunities in the WSJ within a two-month period.

B2B 60

B2B Media Automotive Pitching 60

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Choosing a theme for your survey that is topical and linking your business to it will help pique the interest of journalists.

Writing 45

Writing Media eBook Survey 45