Solo PR Pro

AUGUST 5, 2019

So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. In a few years, PR robots may pitch media robots, but will they meet for lunch?”.

Technology 66

Technology Trends Survey Report 66

OnePitch

JUNE 28, 2022

As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. We use proprietary survey data that help shape that. Also, we’ll write a lot of articles using survey data.

Survey 77

Survey Pitching Technology Writing 77

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Business and tech media in particular have an ongoing appetite for research, studies and surveys. For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Don’t make research a sales pitch. This is a mistake.

B2B 147

B2B Data Retail Survey 147

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. It is not just us. Well, it is Inc.

Writing 177

Writing Pitching Report Industry 177

PR Insiders

MAY 5, 2021

But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. You may have a wonderful idea for an article about trends in plastic surgery, but the city government reporter is unlikely to care. CISION-State of the Media Report.

Pitching 78

Pitching Government Financial Survey 78

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. More internal comms.

Communications 123

Communications Crisis Internal International 123

Flack's Revenge

MAY 14, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year.”. These can include commissioning research, surveys, even PR stunts. Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior?

Survey 195

Survey Journalism Agency Data 195

ImPRessions - Crenshaw Communications

JUNE 23, 2016

Current subject-line trend that I HATE: “Does it make sense to discuss this, Ira?” My readers have said in survey after survey that they don’t want a product pitch; they want insights. What are some dos and don’ts for “pitching” you a story for one of your pubs? No, it doesn’t.

Financial 136

Financial Pitching Survey Customer Service 136

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” This is because, as the JOTW communications survey has shown previously, PR has a lukewarm view of sponsored content.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

JUNE 7, 2022

The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. As I write this post, the current asking price on OpenSea is $36,099.60. The report is based on a global survey of its employees. Pitching on Fridays. “We

Software 85

Software Pitching Internal International 85

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

Stephen Waddington

MARCH 20, 2019

These are the headline findings from Vuelio’s UK Bloggers Survey 2019 produced in conjunction with Canterbury Christ Church University. Vuelio surveyed 500 bloggers in the UK from its database of 7,500. There’s an equal split between bloggers writing for personal reasons and writing professional blogs such as my own.

Blogging 76

Blogging Fashion Survey Instagram 76

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

Public Relations Sydney

OCTOBER 8, 2014

Commenting on current trends in your industry through a survey Conducting a survey is an excellent way to get publicity and present your business as a valuable source of information and enhance your credibility. Think carefully about how to write the media release and always find the hook to help grab the journalist’s attention.

Writing 45

Writing Media eBook Survey 45

Buzzstream

JANUARY 15, 2024

Journalists receive literally thousands of emails per day, and the outreach email means nothing if the person receiving it never opens the message to read your pitch. The tool helps save countless hours which would otherwise be spent manually writing and sending emails to our contacts.

Case Study 83

Case Study Digital PR Study Tools 83

Landis PR

MAY 17, 2021

A lifelong journalist, he has been writing about the supermarket business for 40 years. What types of stories, trends or issues are on your radar now? Now I’m happiest writing stories that provide new information to my readers and help their businesses. What advice do you have for PR people who want to pitch you?

Meeting 92

Meeting Media Retail Radio 92

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. She did review it and ended up writing about it too. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. One more stat to share: Only 5% of publishers want phone calls, according to recent surveys. The rest surveyed (95%!) My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

Beyond PR

DECEMBER 5, 2016

It takes a lot of time, money and manpower to identify trending content via news or social media and infuse it into your marketing or communications strategy. I’m here to tell you that you’re wrong – and created this quick checklist to help your PR strategy benefit from trending content: Consider the content, context and conversation.

Trends 40

Trends Strategy How To Resources 40

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. You can find the survey answers from 483 communicators here: PR measurement. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 101

Interviews Publicity Technology Social Media 101

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. million in AI services in 2021. Articles, blog posts and content picks.

Media 106

Media SEO Analytics Analysis 106

Shift Communications

AUGUST 9, 2017

Having executives that are thought leaders with a strong point of view on a topic ensures that the team is pitching an interesting topic and that reporters will have a productive interview. If you can tie into a story you know they’re already writing about because it’s breaking news, you can more easily insert your client into the story.

Media 100

Media Data B2B Pitching 100

5W PR

MAY 6, 2020

But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. More than half (52%) of those surveyed, rated the About Us page higher than blogs, testimonials and collateral marketing information.

Survey 88

Survey Storytelling Consumer Analysis 88

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 82

Meeting Automotive Media Transportation 82

PR Fuel

JANUARY 24, 2022

You can also send them surveys or make discovery calls to learn more about the content they want and value. Use the data to determine how your brand story corresponds with market trends. The success of your PR campaign largely depends on your press release writing talents. Collect Market Data.

Creativity 105

Creativity Data Measurement Product Launch 105

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? For example, here’s an assessment of a piece I’m currently writing: If you want to set up your own GPT or ask a tool like Gemini to assess, you can use these steps: Ask your AI tool to take Google’s Helpful Content self-assessment list and create a scoring system.

System 62

System Google Policies Guidelines 62

Burrelles Fresh Ideas

JUNE 6, 2023

AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively.

Communications 40

Communications Marketing Technology Data 40

Burrelles Fresh Ideas

OCTOBER 24, 2023

In addition to cultivating a robust social media presence, deploying online and in-person customer surveys and collating online customer reviews is essential. As you accumulate a wide variety of customer feedback, you will almost inevitably identify trends, both positive and negative, that reflect your target customer’s voice.

Strategy 96

Strategy Ethics Social Media Data 96

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? Often we are asked if there is a standard format for writing a media release. Choosing a theme for your survey that is topical and linking your business to it will help pique the interest of journalists. The answer is – yes!

Media 89

Media eBook Survey Travel 89

Sword and the Script

APRIL 21, 2020

As I write this post currently, we’re closing in on unthinkable 20% unemployment. Ned also offers a one-paragraph pitch – this is a chance to pitch yourself one paragraph in the newsletter. Bloom Gross & Associates: www.bloomgross.com This outfit conducts the annual PR Week Salary survey. It’s first-come-first-serve.

Publicity 105

Publicity Communications Local Resources 105

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. There is even a website journalists have for well-written pitches, BestPitchIEverGot , featuring the cream of the crop.

Advertising 147

Advertising Advertising Pitching B2B 147

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? Does this person write on the topic you’re pitching? . If so, don’t pitch them your guest post. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

MAY 29, 2018

Open-ended questions can sometimes be the most insightful part of a good survey. More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. 20) “We do not control the message.”.

Corporate 75

Corporate Communications Survey Employee 75

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

SEPTEMBER 3, 2016

Don’t forget your target audience,” writes Owen Walker in an opinion piece for PRWeek titled What corporate PRs can learn from activist investors. Newsjacking may well be an unfortunate term, that describes what solid media relations professionals have done all along: tie pitches to trends. 3) Pitching?

Pitching 62

Pitching Crisis Policies Corporate 62

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Download the report! Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105