Cision

NOVEMBER 28, 2017

The future is built on a foundation already in use in the present, and for the past century, by the PR industry — building influencer lists. Primarily, databases provide a source of contacts (and methods to contact those contacts) that create content around a subject and exert influence by way of audiences.

Small Business 245

Small Business Media SMB Pitching 245

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 159

Media Relations Media Print Software 159

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. It’s the job of a PR to work with their contacts to get media coverage. What is media coverage? Media relationships.

Print 112

Print Trends Agency Brand 112

Sword and the Script

JULY 7, 2020

The company says a centralized tool that links these things together will present a complete picture of media relations activity. I read it as a repositioning from just a database for media contacts or a tool for media monitoring, to a vision for managing the entire PR process. The concept of CRM for PR isn’t new.

Technology 123

Technology Publicity Software Print 123

ImPRessions - Crenshaw Communications

JULY 21, 2016

While the goal is to get a reporter to include your company or product in a story, sometimes you get lucky and the reporter turns into more than a business contact. It’s cool that you’re pitching me a product that’s going to save the world, but don’t be afraid to put something whimsical in the pipeline.

Agency 120

Agency Pitching Print Storytelling 120

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

Upload a story pitch or news announcement and connect with journalists interested in covering your story. Ever want to jazz up a presentation or an invite to a press event? Has the time come for PR and 3D printing? Its 3DPlusMe division partners with companies like Marvel and MLB to produce 3D-printed personalized merchandise.

Wireless 120

Wireless Print Hotels Travel 120

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Today, 23 percent accept pitches via social media. This social platform is great for building relationships with reporters before you need to pitch them, Ian says. Want to score more media hits?

Social Media 120

Social Media Media Pitching Media Training 120

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

A PR team should distinguish which content suits a specific audience, such as video presentations for investors, product demos for journalists, and explainer videos for general audiences. #4. Contact us to learn more or to request a live demonstration.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews. Friend, like and share with your online world of contacts and reap the relationship benefits. Make all your contacts feel special. Social media mining.

Employee 120

Employee Print Meeting Financial 120

5W PR

FEBRUARY 22, 2023

For example, always include details such as dates, locations, and contact information. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. It’s important to create thorough, professionally designed press releases that conform to the industry format.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

JANUARY 31, 2023

The earnings release presented an “adjusted EBITDA margin of 8.6% Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. As a result, the press release said, “many hundreds of clients” will be become Truescope customers, with the integration of services presently underway.”

Software 78

Software Case Study Technology Tools 78

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In It’s important to create thorough, professionally designed press releases that conform to industry format.

Strategy 133

Strategy Marketing Trade Shows Video 133

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Train your staff to ask questions highlighting consumer needs, or simply provide them with simple surveys to present during in-person interactions. Contact us to discuss your specific needs. Design registration forms to capture data — such as job titles or demographic information — that align with your intended goals for the event.

Community 92

Community How To Marketing Data 92

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows.

Meeting 131

Meeting Radio Sports Telecommunications 131

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? The release needs to present news that is new, exciting, interesting and/or relevant before a journalist will consider publishing it. Here is a media release template for a traditional print media release. Contact us today. The answer is – yes!

Media 89

Media eBook Survey Travel 89

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

Software 131

Software Pitching Ethics Privacy 131

Waxing UnLyrical

APRIL 13, 2015

This Friday, April 17th, I’m proud to be included in the speaker line up for #NovaCOM15 presented by Rutgers’ School of Communication and Information (SC&I – I teach there too). So I figured it would be neat to do a roundup of posts that reflect some of the very smart minds that will be presenting at this conference.

Web 40

Web Retail Twitter Print 40

Beyond PR

APRIL 27, 2016

If a company executive is presenting or speaking on a panel, consider a post that features their story. Be present where your audience is. If you’re not sure about your choices, reach out to your event contact. Targeted email invites for demos or interviews are another place to promote your press kit link. Earned Media Estuary.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. As for podcasts, I have 27 subscriptions on my phone at present. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. It was a lot easier to present a new idea than try and get the listener to un-learn an old one. By switching to a blog we saved printing and distribution costs.

Blogging 68

Blogging How To Print Facebook 68

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. Once you’ve determined the story theme and the audience, you’ll need to consider all the possible angles from which you can present the story to the media.

Media 136

Media Mobile Telecommunications Pitching 136

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. It’s all part of the process of getting to know contacts and their preferences. Keep all pitches under two paragraphs. Never re-pitch once you’ve been turned down.

Media Relations 195

Media Relations Media Pitching Product Launch 195

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Editorial calendars can be incredibly helpful in determining when to pitch certain stories. Do your research.

Pitching 40

Pitching Media Radio Print 40

Bad Pitch Blog

MARCH 29, 2009

11 Assume that whatever you write in an email could be printed on the front page of Gawker. Consider what you’d want people to do if you’re presenting – or talking. And be careful when sending broadcast emails—if you don’t suppress the list it’s like broadcasting your contact list. 10 Never send email when you’re angry.

Writing 45

Writing Print Groups Pitching 45

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 129

Software Case Study Advertising Advertising 129

Sword and the Script

JANUARY 9, 2018

6) Pitch the story to an industry newsletter. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility. In B2B organizations, I’ve learned the sales people love an excuse to contact a customer without asking for something explicitly in return.

Media 104

Media B2B Groups Conference 104

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. They’ll know their costs for media monitoring upfront and can put that in their pitch. I often ask presenters – in this case, Mr. Croll – to click on certain things in a demo or show me different aspects of the software.

Tools 162

Tools Media Software Analysis 162

Cision

MAY 4, 2015

Keep teams informed with regularly scheduled, presentation-ready reports. million contacts, outlets and editorial opportunities. Monitor online and offline sources, including access to 20,000 premium print news sources from LexisNexis, and streaming broadcast coverage from all 210 U.S. Social Media Analytics. Tell your story.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 146

Software Pitching System Analytics 146

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. Reasons: Team has no overview of who is getting pitched. Contact database isn’t up-to-date.

How To 60

How To Software System Employee 60

Cision

MAY 12, 2015

While some may see that as daunting, many have relished the new opportunities it presents and innovated methods for connecting with target audiences. Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient. Want to see our other innovators?

Data 120

Data Nonprofit Analytics Instagram 120

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Adobe (pictured below) has a great template.

How To 48

How To Media Print Real Estate 48

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40