5W PR

JANUARY 26, 2024

Brands can partner with popular influencers to host toothbrushing tutorials on TikTok, or, take it to the streets with branded “smile buses” offering free checkups and popping up at trendy events. Brands can also partner with dentists to offer real-world rewards for in-app achievements, gamifying good oral hygiene.

Creativity 78

Creativity How To Storytelling Consumer 78

Sword and the Script

DECEMBER 5, 2023

Investor relations platform Q4 enters reported $257 million acquisition deal with Sumeru Equity Partners; PR tech startup Handraise hauls in $6.3 Both companies had plans that looked good to go on paper. In other words, there has to be really good fit. Sumera Equity Partners had danced around the PR tech space for a while.

Software 132

Software Reddit Technology B2B 132

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. Our CSM is responsive and helpful, making the overall user experience positive.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Phrases such as ‘sponsored by, ‘partnered with’, ‘promoted’ and ‘presented by’ are indicators of sponsored content.

Advertising 334

Advertising Advertising B2B SEO 334

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. De-influencers are people who intentionally reduce their exposure to social media influencers or encourage others to do so. What are de-influencers?

How To 195

How To Consumer Social Media Community 195

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

Lately, however, they prioritize another goal that’s at least as important as growing partners or even customers — recruiting the best workers. Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values. Now, those are table stakes.

Brand 156

Brand Branding How To Employee 156

5W PR

MARCH 26, 2024

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. This helps companies connect with potential clients, partners, and media personnel while stamping the company as a thought leader.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Unlike other social media platforms, Threads makes it difficult to search for relevant conversations or even trends.

B2B 170

B2B How To Instagram Reddit 170

Bianchi Biz Blog

FEBRUARY 22, 2024

Having a presence at industry shows is a good way to get exposure to your customers and prospects, but that alone won’t cut it. Having a content-rich website is a helpful tool, but it won’t do your company any good if your prospects aren’t visiting your site. We can reach our customers via social media.

Automotive 65

Automotive Technology SEO Engineering 65

PRSay

AUGUST 16, 2022

I firmly believe that regardless of the age, stage or phase of any organization, there are many ways to make a social impact. If you are a newly established PR consultancy, perhaps you cannot donate funds to charity yet, but with your expansive network, you may be able to rally others around a good cause. Custom Ink. DonorsChoose.org.

Company 157

Company Nonprofit Apparel Banking 157

Stern + Associates

AUGUST 25, 2023

However, finding the right PR agency to partner with is rarely a cut-and-dry task. It’s always a good idea to inform prospective PR partners about your target budget, so they can set realistic expectations and help you find creative solutions to deploy the PR campaign your business needs.

Agency 62

Agency Publicity Measurement Strategy 62

Communications Conversations

JUNE 11, 2021

Governance isn’t one of the sexiest areas of social media marketing. And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. A lot of that has come out on social media over the last 12 months since George Floyd was murdered.

Guidelines 190

Guidelines Community Social Media Examples 190

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 165

Communications Ethics Training Hotels 165

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. adults get their daily news : social media. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 96

Strategy Publicity Media Video 96

ImPRessions - Crenshaw Communications

MARCH 19, 2019

But a good PR program will support a brand marketing campaign in a variety of ways, like educating prospective customers and boosting a brand message. The social media explosion has greatly expanded the toolbox of tactics comprised in a PR campaign. Good PR takes time. Today’s PR is specialized.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

5W PR

MARCH 6, 2024

One data breach, splashed across news feeds and social media can shatter that image for years. Data Social media sentiment, news coverage, and public concerns are all things PR professionals should be tracking at all times. This is where PR steps in. Rising stakes Cybersecurity used to just be relegated to IT departments in the past.

Privacy 78

Privacy Data Education Tools 78

5W PR

MAY 30, 2023

Whether it’s through hair product advertisements , packaging, or social media, there are many ways to showcase the benefits of hair products and stand out in a crowded market. By sharing feedback from satisfied customers, brands can provide social proof of their product’s effectiveness and build trust with potential customers.

Creativity 88

Creativity Video Social Media Education 88

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 106

Media Relations Media Storytelling Report 106

Onclusive

MARCH 31, 2021

Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. Once someone at your company or agency partner (i.e. No brand is immune. Establish an escalation protocol.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on NicoleMarieFallon.com I worked as a freelance and staff journalist for about eight years before I launched Lightning Media Partners. I learned what good and bad PR looks like, and I also discovered that, for some reason, most journalists don’t answer emails from PR pros. You’re busy, they’re busy.

Pitching 100

Pitching Report Writing LinkedIn 100

5W PR

FEBRUARY 20, 2024

A recent study found that 83% of global consumers would switch brands for social or environmental responsibility. Doing good is simply good for business. Partner with organizations that share the brand mission and support causes they care about. Consumers are no longer swayed by catchy jingles and flashy products.

Consumer 78

Consumer Brand Branding Ethics 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

After selecting an agency partner, it’s imperative to lay out expectations, deliverables and success metrics for both sides. For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . Each is supported by tactics designed to achieve them.

Agency 310

Agency Measurement Meeting Reputation 310

Wadds Inc.

OCTOBER 9, 2022

A campervan business, Socially Mobile, and Wadds Inc. A campervan business, Socially Mobile, and Wadds Inc. John Brown, Lois Brown, and Sara Collinge have built Don’t Cry Wolf as a model activist agency supporting brands with environmental and social concerns. That’s a good thing. We work well together. since we launched.

Creativity 98

Creativity Policies Mobile Storytelling 98

Shift Communications

JUNE 28, 2022

The decision to enter a social justice conversation is not one to be taken lightly. When it comes to engaging in social justice conversations, your employees, partners, stakeholders, customers, and neighbors want to understand who your organization is and what it stands for, sincerely. Do not get carried away by the news.

Employee 124

Employee Local Community Policies 124

PRSay

JULY 21, 2020

manager of North America at Ben & Jerry’s, and Pablo Toledo, executive vice president at Camino PR , who are both dedicated to brands doing good in the world. Organizations must be transparent with their clients, partners and customers. Monitor social media. It is key to understand the public conversation.

Communications 193

Communications Brand Branding Crisis Communications 193

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The statement supporting “stakeholder value” is also a good sign for public relations professionals who preach corporate responsibility or even strategic activism in U.S. We specialize in messaging to those very stakeholders, especially employees, partners, and customers. corporate boardrooms.

Corporate 203

Corporate Reputation Employee Government 203

PRSay

FEBRUARY 28, 2024

Whether from a marketing, PR, communications or social perspective, “Our voices are needed at the table,” said Thomas Bennett, APR. For King, the question has become “how the industry at large can become a more active and consistent partner in advancing cultural inclusion in our careers and professions. You gotta be good.

How To 102

How To Nonprofit Resources Groups 102

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. In particular, decision-makers should look for partners that are steeped in industry and brand language. What to look for in the ideal PR team. A firm grasp of the client business and industry.

Agency 224

Agency Creativity Resources Measurement 224

Communications Conversations

SEPTEMBER 2, 2021

Specifically social media coaching for executives and leaders. To help these leaders accomplish their business goals by using social media platforms (namely, LinkedIn). And, I limited it to LinkedIn since that’s the primary social network of choice for most leaders in our industry–at least when it comes to work stuff.

LinkedIn 111

LinkedIn Agency Exercises Social Media 111

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. We’re more than a proactive partner, we’re an extension of your marketing and PR team. The media relations struggle is real. Need help with marketing or PR?

Media Relations 173

Media Relations Media Pitching Survey 173

5W PR

NOVEMBER 19, 2022

Consumers enjoy the convenience of logging into their social media accounts and getting personal recommendations from their friends, family, and social media celebrities. Hosting an event with hundreds of influencers is a good idea. When influencers know how to take good photos, they know what their followers want to see.

Hotels 88

Hotels Marketing Travel Creativity 88

NewsWhip

OCTOBER 24, 2023

In the past we’ve looked specifically at earned media coverage, but we thought to ourselves hey, since we have data on Facebook, Instagram, X, Reddit, and others just sitting there in the dashboard we’ve already created for this, we may as well put it to good use, right? and 950k engagements respectively.

Reddit 78

Reddit Brand Branding Film 78

ImPRessions - Crenshaw Communications

MAY 24, 2022

The problem extends to marketing, but there’s some good news for PR. It makes sense that earned media and social mentions generated by a strategic PR campaign can work well to support B2B sales because of they are inherently credible compared to paid ads and other content. Earned media builds brand credibility.

B2B 170

B2B Brand Branding Education 170

The Hoyt Organization

JANUARY 25, 2024

Upgrade Your Website’s User Experience As with any business, it is vital to have a good website as part of your brand strategy. Partner With Relevant Influencers Influencers can help you reach a broader audience with their established credibility and expertise in the cannabis industry. Here are some best practices to consider.

Strategy 93

Strategy Brand Branding SEO 93

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Good content can overcome the tech “language barrier” that confuses prospects or clouds the relevant issues. Earned media drives brand differentiation.

Technology 246

Technology Company Banking Education 246

PRSay

JANUARY 28, 2022

Each post of the series chronologically follows the steps of a search process, with direct insights from Chaloner recruiters, clients, placements and candidates who Chaloner has partnered with during the recruiting process. Consider the tips below when you are preparing for your next virtual interview with a prospective employer.

Interviews 150

Interviews Meeting Video Communications 150

PR for Anyone

APRIL 3, 2024

She’s also the creator of Fly Granny BK, a highly active platform dedicated to highlighting the perks of aging and encouraging women over 50 to embrace and find positivity in their life changes. Throughout this conversation, Adelina’s warmth and authenticity really shine, and we’re excited to share her insights with you!

Fashion 130

Fashion Instagram Industry Meeting 130