Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have embedded video monitors in their pumps. So, what’s new?

Software 124

Software Analytics Technology Video 124

Business Wire

APRIL 25, 2017

By Vilan Trub, Marketing BizWireTV is a sleek digital news show that reaches audiences around the globe. Here are some great tips from Executive Producer Amy Feller that will increase the chances of your news release being featured on BizWireTV: Write a compelling headline Headlines don’t just attract readers, they entice viewers as well.

Television 156

Television Video Travel Analysis 156

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Leverage the Surprise and Delight of Live Video Live video drives community engagement.

Facebook 178

Facebook Community Advertising Advertising 178

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. What is a Press Release? news articles). A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR for Anyone

MAY 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. They want national media exposure: Good Morning America, Today Show, Fox & Friends, CBS This Morning, any of the nightly news shows, CNN, MSNBC, etc because they think size of audience matters.

YouTube 130

YouTube Pitching Video System 130

Onclusive

FEBRUARY 2, 2022

Connect it to current issues or events, such as recent news, new statistics, or a new element to a story that the journalist has recently covered. Organize your most salient information at the top with a bulleted list, and provide snippets of relevant data with links to more data if needed. Personalize your pitch.

Pitching 195

Pitching Data Technology Storytelling 195

Landis PR

MAY 10, 2021

Ah, yes, the press release. Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Will the same old, tired press release format catch a reporter’s eyes? Here are 15 steps to successful press release writing: Do your research. Find the news.

Writing 98

Writing Video Interviews Report 98

Deirdre Breakenridge

APRIL 13, 2015

News video. Almost every editor of a news website I’ve spoken with in the last six months has told me that a news story with a couple of good, original images, and a video that lets the reader feel like they’re there, is top of their list for news content. Now every news website needs video.

Video 150

Video Trends Radio Newspapers 150

ImPRessions - Crenshaw Communications

JUNE 10, 2020

And it goes without saying that you should read major news publications like the Wall Street Journal, Forbes, Inc., Take this time to identify a list of PR professionals you’d like to engage. These tasks can be done digitally and a supervisor would be happy to jump on a video call to explain more. . Network network, network.

Agency 284

Agency Interviews Journalism Instagram 284

Onclusive

AUGUST 22, 2017

This “PR scope creep” is partly due to ambition (hopefully) and partly due to the fact that the digital world in which we work is ever-expanding in nature — there’s always something new to learn and experiment with, especially in PR. Check out our list of the best PR conferences to attend in 2017. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. If news items aren’t planned carefully, the company’s announcements may not get the attention they deserve.

How To 259

How To Social Media Product Launch Construction 259

Business Wire

APRIL 3, 2017

Creating and distributing news is only part of the equation when it comes to amplifying a branded message. Media relations is as vital as the news being issued in the first place and for this reason, understanding the habits of journalists and reporters goes a long way in getting your news to its intended target audience.

Survey 150

Survey Engineering Report Google 150

The Proactive Report

NOVEMBER 10, 2016

We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape. Google maps.

Engineering 160

Engineering Google Banking Small Business 160

NewsWhip

APRIL 27, 2023

Based on what we’ve heard from our customers, we’ve developed a list of the 10 essential tools comms and PR pros can’t live without in 2023. GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide.

Tools 78

Tools Communications Pinterest Analytics 78

The Proactive Report

APRIL 3, 2015

There’s just a list of press release headlines with a link to the full release. Make it the one-stop venue where the public and the media can find information and news about the brand. Put the contacts on the main page of the newsroom as well as on every press release. Here is the checklist. PR contacts.

Analytics 100

Analytics Resources Video Google 100

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The press release says Propel has raised $1.2

Pitching 148

Pitching YouTube Community Company 148

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. Get rid of the [PR] middleman,” the company says in a promotional video. Your marketing team will own the PR activities.”

Software 131

Software Pitching Analysis Community 131

PR Fuel

SEPTEMBER 2, 2021

Have you considered the importance of press releases to your marketing strategy? A press release is a written or recorded piece of communication sent to media outlets covering important news about your company. If you’re considering using press releases, hire the best press release service. Check Out their Cost.

Software 102

Software Measurement Reputation Meeting 102

Landis PR

OCTOBER 11, 2021

As speakers and panels were confirmed, we distributed press releases to national, international and trade media. For additional pre-event news, we created and pitched two pre-Safety Summit announcements: . An “event preview” with news about the first American demo of an autonomous street sweeper. Video promotion.

Local 98

Local Newspapers Sports Video 98

Onclusive

NOVEMBER 16, 2017

Some companies that claim to have PR attribution only measure press releases and not earned media articles, while others use traffic panels that merely guesstimate the traffic coming back to your site. NEO (News Engine Optimization). Check out our How it Works video for a quick overview of our platform. Owned Media Readership.

Media 186

Media Measurement Software Storytelling 186

PR Fuel

SEPTEMBER 28, 2020

An easy way to build buzz about your business is by crafting and distributing a press release about your latest and greatest news and achievements. There’s an art to writing the best press release. Here’s the ultimate guide on creating press releases that will have an impact and get you noticed. Open with a Hook.

SEO 105

SEO Writing Newspapers Engineering 105

Sword and the Script

APRIL 12, 2022

Vetted verifies the contacts in its listing as experts, so reporters can contact them with confidence. While it’s free to join as an expert, the company makes money by charging listed experts when and if they are mentioned in an article. Vetted founder Jon Amar said he’d serve the new owners in an advisory capacity.

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

JANUARY 12, 2021

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. Press release pricing. to include one video or image.

Financial 88

Financial Video Survey Google 88

Business Wire

DECEMBER 19, 2017

While we may dream of it, rarely do we imagine our news being picked up and shared by global media. There are six reporters in the region that cover business and finance news and Kelvin is one of them. He noted that the AP’s official Twitter account has lists of their journalists by the stories they cover.

Internal 152

Internal International Media Pitching 152

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. In short, people want to get the news, views, and opinions on their fingertips. AMP Listing. 68% of smartphone owners use their phones occasionally to follow breaking news events.

Google 259

Google Digital PR Mobile SEO 259

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. The Benefits to a Great Press Release. Your website may extol the virtues of your product, with video and testimonials.

How To 98

How To Newspapers Analytics SEO 98

Cision

OCTOBER 2, 2015

Here’s the top media industry stories we’re following this week: The Big News: Mass shooting at Umpqua Community College in Roseburg, Oregon prompts further discussion over gun control ( The Oregonian ); NASA finds water on the red planet, begging the question, is there life on Mars ?

Real Estate 120

Real Estate Media Mobile Radio 120

Bianchi Biz Blog

APRIL 13, 2023

They consider major contributors to be ≥ ~40-50% of critical innovation elements; Patents and awards: list noteworthy recognition received by the innovation; Other (optional): an area to provide insight not covered by prior questions; and Collaboration (optional): if the innovation is an example of extreme collaboration.

Automotive 80

Automotive Mobile Technology Social Media 80

NewsWhip

DECEMBER 9, 2021

After the mass firings took place on Dec 1st there was hardly any media coverage of the incident, apart from one article in the Daily Beast and one in Yahoo news, both with very few engagements. News about the firings spread internationally. WION’s video with reporter Palki Sharma has received a massive 742k views.

Crisis 78

Crisis Instagram YouTube Employee 78

Critical Mention

OCTOBER 1, 2018

Since the press release was born in 1906, its purpose hasn’t changed–to spread important news. Today, PR pros know that journalists at top publications receive hundreds of press releases a day, many of which get deleted without ever being read. In a digital world, news spreads in real time.

YouTube 63

YouTube Video Pitching Social Media 63

Bianchi Biz Blog

MARCH 6, 2023

In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories. Probably the most fun thing I’ve worked on at EV Pulse is my video review of the Kia EV6. What story or stories are you most proud of?

Meeting 77

Meeting Automotive Media YouTube 77

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Old and new tasks. Press releases…but not for the press.

Communications 120

Communications Crisis Internal International 120

Deirdre Breakenridge

MAY 8, 2017

The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities. The skillsets most in demand were digital, social and video – no surprise, given the shift the industry has gone through over the last decade from a traditional PR to a PR Expanded world.

Agency 223

Agency Survey SEO Social Media 223

Cision

OCTOBER 22, 2015

Writing Press Releases. No matter which press release distribution service your brand uses, the skills needed to write a press release remain the same. All press releases should include a timely news announcement. Start the release with your news, then build out your announcement with more details.

Pitching 120

Pitching Community Travel Social Media 120

Presspage

AUGUST 5, 2020

In an ideal world, we would write each journalist an individual message - but what happens if you’re launching a major global campaign with press release distribution to hundreds or even thousands of journalists in dozens of countries? As we mentioned above, the same news can impact in a different way for different communities.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

In an ideal world, we would write each journalist an individual message - but what happens if you’re launching a major global campaign with press release distribution to hundreds or even thousands of journalists in dozens of countries? As we mentioned above, the same news can impact in a different way for different communities.

Pitching 78

Pitching Local Newspapers Policies 78

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. But our list has more to do with ideas we feel will elevate the industry as a whole. What’s on our holiday PR wish list. Prospects who take PR agency searches seriously.

SEO 200

SEO Pitching Agency Exercises 200