PeakMetrics Insights

APRIL 27, 2019

When your team does something big, the news should know about it. Organizations have a few options when attempting to generate attention in the new era of digital native media outlets. Regardless of the methods used, every good story starts with a significant news-worthy event. Identifying News Media Influencers.

Social Media 40

Social Media Radio Engineering Writing 40

PeakMetrics Insights

APRIL 27, 2019

When your team does something big, the news should know about it. Organizations have a few options when attempting to generate attention in the new era of digital native media outlets. Regardless of the methods used, every good story starts with a significant news-worthy event. Identifying News Media Influencers.

Social Media 40

Social Media Radio Engineering Writing 40

Onclusive

MAY 4, 2020

They are engrossed in the latest news and updates, which may affect their well-being. The volume of news content being published, as well as the consumption of news media, has spiked. The role of public relations is to positively place a brand into news stories. Understanding the news is the first step toward shaping it.

Crisis 464

Crisis Publicity Exercises Trends 464

The Hoyt Organization

APRIL 17, 2024

This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. Imagine having a tool that monitors the web and delivers free business news and information to you. It allows you to monitor the web for specific keywords or phrases. What Is Google Alerts?

Google 75

Google Publicity Customer Service Web 75

Onclusive

OCTOBER 5, 2023

Get Your News with AP Planner When it comes to securing coverage, timing can be crucial! Our AP Planner service gives you visibility over the complete news agenda over the next 12 months. We have a rich database of 120,000+ news items and events. We also use the space to shine a light on what we do and why we do it!

Internal 195

Internal International Corporate Meeting 195

NewsWhip

APRIL 15, 2024

Now, with a relentless 24/7 news cycle and new social platforms constantly emerging, how do the best editors stay ahead of breaking stories? As a data-driven newsroom, they’ve always been ahead of the curve in terms of content discovery and social monitoring. , Instead, the news is brought to them.

Reddit 88

Reddit Tools Analytics Instagram 88

Onclusive

AUGUST 30, 2023

With this tool, you’re well-equipped to stay on top of what’s important and relevant and protect your brand from unexpected news and competitor activity. Competitor and risk analysis tools are another incredibly useful ally to ensure you stay informed about any negative mentions or trends related to your brand.

Brand 195

Brand Branding How To Reputation 195

Burrelles Fresh Ideas

APRIL 2, 2024

But established news outlets still hold immense power. As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Print media is the most trusted source of news in the world at 58% (vs.

Media 102

Media Radio Print Newspapers 102

NewsWhip

MARCH 13, 2024

Dealing with fake news, misinformation, disinformation, and the dreaded “gray zone” of misunderstood facts has become part of the PR pro’s daily duties in recent years. As you might expect, this approach emphasizes a state of “ watchful waiting ” and suggests using data and insight to inform all proactive responses and activities.

Brand 147

Brand Branding Crisis Exercises 147

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. Our CSM is responsive and helpful, making the overall user experience positive.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes.

Training 195

Training Media Training Reputation Crisis Communications 195

Burrelles Fresh Ideas

OCTOBER 31, 2023

Newsjacking involves interjecting your perspectives and viewpoints into unfolding news storylines, effectively hitching a ride on current trending news subjects to garner attention and visibility for your brand. But you must strike fast within the news story lifecycle. But is newsjacking still the right move for your brand?

Ethics 101

Ethics Trends Social Media SEO 101

Onclusive

AUGUST 24, 2020

Since then, Patrick has built the company into the technical leader in PR analytics and, perhaps, the only fully integrated media monitoring company of its scale. Just last year, he also introduced the first sentiment detection engine to the media monitoring business that can detect sentiment in 100+ languages.

Analytics 347

Analytics Engineering System Software 347

Onclusive

JANUARY 31, 2023

Here’s what we found… Mainstream news doesn’t always drive social media discussion  Greenwashing discussions often run in parallel across online news and social media; the same topics cause similar spikes in volume. This highlights the need to closely monitor social media discussion about your brand.

Analysis 195

Analysis Media Fashion Retail 195

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. Support your strategy with automated reporting.

Tools 370

Tools Report Comparison Media 370

Critical Mention

OCTOBER 25, 2021

Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. The post Succession Season Premiere: What Was All That Media Monitoring Talk About? Until next time! Critical Mention. Eric Lebowitz.

Media 162

Media Fashion Television Radio 162

Onclusive

APRIL 4, 2023

Given the importance of a CEO’s personal brand and beliefs in shaping consumer assumptions about a business, it’s essential to cultivate a positive image (and course correct when it goes astray). How to monitor sentiment around my CEO and their personal brand? Check out the new Onclusive’s CEO Index.

Reputation 195

Reputation Corporate Brand Branding 195

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Media Monitoring & Analysis. In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes.

Training 370

Training Media Training Reputation Crisis Communications 370

Agility PR Solutions

MAY 21, 2023

With recent advancements in content creation, social and news media monitoring and listening, as well as predictive earned media placement, AI is proving that it can be a resourceful tool for many PR practitioners. We need to keep up with the advancement of AI in marketing communications and PR.

Resources 173

Resources Technology Tools Communications 173

Onclusive

NOVEMBER 29, 2023

The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals.

Reputation 195

Reputation Brand Branding Crisis Management 195

Onclusive

NOVEMBER 29, 2023

The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals.

Reputation 195

Reputation Brand Branding Crisis Management 195

The Resolution Blog

APRIL 30, 2020

For many, it’s simply pivoted, and the coverage is still coming in… If this is you, great news! The post How to monitor & report on PR coverage for free (or with a very small budget) appeared first on PR Resolution — by CoverageBook. However times are uncertain and budgets need […].

Report 317

Report How To Industry Blogging 317

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Gen Z is the most skeptical and prefers to get their news via social media (especially TikTok). If you answered yes, you’d be wrong!

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Separately, the company said it added YouTube to the sources it monitors.

Software 125

Software B2B Pitching Data 125

Onclusive

NOVEMBER 17, 2021

This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring. Welcome back to our blog series about managing corporate reputation with PESTLE analysis! Finally, you can track sentiment trends over time. Current trends.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

FEBRUARY 5, 2024

The Presidential Candidates segment involves monitoring keywords associated with major contenders from both the Republican and Democrat parties. Our methodology included monitoring major social media platforms including Facebook, Twitter, Instagram, Pinterest, Weibo, Tumblr, and Reddit – as well as forums, blogs, videos, Web, and News.

Analysis 150

Analysis Reddit Energy Pinterest 150

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends.

Tools 232

Tools Radio Trends Pitching 232

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Reporting (Premium) Reporting on monitoring results is where the rubber meets the road. We can help!

Pitching 94

Pitching Print Measurement Report 94

ImPRessions - Crenshaw Communications

JULY 14, 2020

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. One way to be proactive in generating news is to showcase research that offers surprising insights or trends. If well designed, a simple survey can garner coverage when there isn’t any original news.

Tools 295

Tools Software Survey Meeting 295

Burrelles Fresh Ideas

AUGUST 2, 2023

Television and radio stations continue to be a primary source of news, entertainment, and information for millions of people worldwide. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio 74

Radio Television Media Local 74

Burrelles Fresh Ideas

APRIL 9, 2024

Now, brands can share their news directly with their audience, using social platforms as their stage. Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial. Negative reviews, comments, or news can spread across the internet in minutes.

Social Media 92

Social Media Marketing Media Storytelling 92

Onclusive

DECEMBER 8, 2023

This results in a jumbled primary season as states and state parties attempt to comply with new rules. Many of the dates are still not confirmed but are constantly being monitored by our team of researchers. These tend to make news as an indicator of a candidate’s support, alongside voter registration and early voting dates.

Television 195

Television Examples Conference Report 195

Onclusive

DECEMBER 8, 2023

This shifts the traditional lead states of Iowa and New Hampshire back, and pushes states like South Carolina, Nevada and Georgia forward. This results in a jumbled primary season as states and state parties attempt to comply with new rules. Find out more about our Forward Planner in partnership with the Associated Press here.

Television 195

Television Examples Conference Report 195

Sword and the Script

JANUARY 17, 2023

My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. Agility PR Solutions (Canada).

Technology 92

Technology Software Resources Pitching 92

ImPRessions - Crenshaw Communications

JULY 27, 2021

It’s also key to learn about any given industry so you’re better equipped to monitor news, suggest new pitch angles, spot trends, and keep an eye on competitors. It’s not enough to just know about the organization. But I was not prepared for the sheer amount of it!

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

However, monitoring the latest data security incident isn’t enough. While cybersec journalists typically monitor the latest hack or vulnerability, how they cover the news changes from reporter to reporter and outlet to outlet. from last year.

Privacy 294

Privacy Media Telecommunications Conference 294

Burrelles Fresh Ideas

JANUARY 30, 2024

For its part, Boeing immediately accepted responsibility and created a plan to monitor the building of its planes. Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok.

Ethics 96

Ethics Crisis Transportation Airlines 96