Cision

JUNE 17, 2015

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. Jeff Dionise, Beryl Love , Patty Michalski and Susan Page provided attendees insightful pitching tips. Q: What’s the current role of mobile and social on newsrooms?

Mobile 120

Mobile Print Trends Twitter 120

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

Bianchi Biz Blog

FEBRUARY 29, 2024

Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape. Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.”

Report 101

Report Automotive Media Local 101

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. PR tech briefs and mentions Mobile app for Notified PR platform. Notified says it rolled out a mobile app for this platform that is available to customers on iOS and Android. Users can track and share media mentions on the go. Measurement templates.

Reddit 176

Reddit Software B2B Technology 176

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 99

Media Nonprofit Pitching Analytics 99

The Hoyt Organization

JANUARY 25, 2024

Invest In Media Relations In an already crowded cannabis market, media relations can help you reach new audiences. In addition, ensure that your website is mobile-friendly. This market analysis should also help you understand who your competitors target and what has worked for them.

Strategy 96

Strategy Brand Branding SEO 96

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Many consultants with mobility limitations can work remotely and will no longer need to deal with the challenges of long daily commutes. . In PR, publicists generally know how long certain tasks take, like writing press releases or drafting pitches, so it’s smart to ask for check-ins on hours spent or feedback needed.

How To 315

How To Employee Training Interviews 315

Bianchi Biz Blog

MARCH 31, 2022

In an ideal world, the best pitch, the best ideas presented, would win. Media interviews or media coverage would depend solely upon the quality or novelty of the pitch. Though they might like to, most journalists don’t have time to sift through all the pitches they get … or to vet new, unproven sources.

Automotive 77

Automotive B2B Pitching Agency 77

Bianchi Biz Blog

JUNE 5, 2023

I spent 20 years in media relations at General Motors between two journalism careers. What advice do you have for PR people that want to pitch you? If you are pitching me, focus on commercial trucking (Class 4-8). If you are pitching me, focus on commercial trucking (Class 4-8). Any pet peeves with PR people?

Meeting 75

Meeting Automotive Media Transportation 75

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention.

Automotive 91

Automotive Interviews Technology Mobile 91

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. Ultimately smart PR strategists get to know their clients so well that they can size up a media opportunity, pitch it with aplomb and seamlessly work to make it happen.

Publicity 256

Publicity Brand Branding Storytelling 256

Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. What advice do you have for PR people that want to pitch you? I think the most important thing is to keep pitches simple but most importantly relevant.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

JULY 10, 2023

What advice do you have for PR people that want to pitch you? A great PR pitch needs to tell me why I care so I can help tell readers why they care, too. Just existing, or doing a thing, isn’t enough to get news coverage anymore—especially in the current era of digital media audience declines and ever-tightening budgets.

Meeting 83

Meeting Report Automotive Media 83

Bianchi Biz Blog

AUGUST 9, 2021

I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News. What advice do you have for PR people that want to pitch you? Pitch features with good people within companies, not just products.

Transportation 96

Transportation Meeting Automotive Report 96

Shift Communications

DECEMBER 12, 2022

The first prong was focused on media relations, our bread and butter, which entailed aggressive outreach around a robust editorial calendar comprised of timely pitch topics from anything like “Fall Foods to Supercharge Your Gut Health” to “Immunity Boosting Foods That Are Also Great for Your Skin.”

Marketing 78

Marketing Mobile System Instagram 78

Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors.

Meeting 82

Meeting Automotive Media Transportation 82

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). What advice do you have for PR people that want to pitch you? Familiarize yourself with our publication and the types of stories we cover.

Engineering 77

Engineering Automotive Agriculture Media 77

Beyond PR

JUNE 8, 2016

As you update your media lists, don’t just look at whether or not a contact is still at a publication. Regularly assess whether they and the publication are still covering the topics you’re pitching them on. Readers’ digital and mobile consumption habits are central to this schedule. Learn more about data visualization.

Media Relations 40

Media Relations Media Journalism Print 40

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Bianchi Biz Blog

APRIL 3, 2023

My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? What advice do you have for PR people that want to pitch you? Look up our coverage before you pitch to ensure Automotive News is a good fit and personalize the pitches. I don’t want the same story as everyone else.

Automotive 77

Automotive Meeting Report Insurance 77

Bianchi Biz Blog

MARCH 6, 2023

When reporting, I absolutely loathe buzzwords like “mobility” and “software-defined vehicle.” I started at Autoline, then moved to AutoGuide.com, did a couple years at CNET Cars (née Roadshow) and now I’ve been at the Wrecked Media Group/EV Pulse for just shy of a year. What advice do you have for PR people that want to pitch you?

Meeting 77

Meeting Automotive Media YouTube 77

Bianchi Biz Blog

APRIL 24, 2023

This is especially true in today’s world where PR people outnumber journalists by 7 to 1, and journalists are flooded daily with 20 times more pitches than they could ever conceivably pursue.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Cision

FEBRUARY 16, 2016

While multimedia news stories are often created in-house, communication professionals could be proactive by providing photos and videos when pitching reporters. In 2015, Twitter introduced new tools Curator and Moment to help journalists curate and embed tweets on websites, mobile apps and television. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

Bianchi Biz Blog

AUGUST 8, 2022

I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” What advice do you have for PR people that want to pitch you? Read some of my stories to get an idea as to what I might be interested in before you pitch me.

Technology 93

Technology Meeting Media Analytics 93

Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. How have traditionally print newspapers made sense of the changing media landscape? She’s not looking for pitches laying out everything there is to know about a subject.

Newspapers 120

Newspapers Print Mobile Pitching 120

Bianchi Biz Blog

APRIL 18, 2022

What advice do you have for PR people that want to pitch you? Even if you do everything right, there’s a good chance I didn’t have the time to consider the pitch. And, every pitch has to stand out these days because we’re so inundated. Meet the Media: Justine Murphy, Senior Editor at Laser Focus World.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

Meeting 57

Meeting Automotive Mobile Transportation 57

Bad Pitch Blog

JUNE 16, 2009

A little bird tells me that Twitter can reinforce habits that, in turn, can improve our media relations efforts. A three paragraph pitch (or less) should be enough for you to get your point across. A three paragraph pitch (or less) should be enough for you to get your point across. Twitter follows you everywhere.

Twitter 46

Twitter Pitching Mobile Report 46

Stephen Waddington

JULY 26, 2017

This model started to creak in the early 1990s with the rise of broadband internet, mobile phones and fragmented media. Modern press offices have evolved to work across all forms of content and media. Workflow: tools, content, creation, pitch, post and amplification. The process starts with monitoring. Show and tell.

How To 84

How To Reddit Media Pitching 84

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. What’s your secret to media relations success? I want to make a positive impact and move the business forward.

Financial 120

Financial Healthcare Media Relations Technology 120

Bianchi Biz Blog

MARCH 21, 2022

What advice do you have for PR people that want to pitch you? Not doing any real (or enough) research of the people and publications that could best fit the information they are pitching. You might also be interested in: 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers. Any pet peeves with PR people?

Meeting 73

Meeting Newspapers Agriculture Media 73

Stephen Waddington

SEPTEMBER 17, 2019

Print news media under threat is not an exclusive. We consume news through TV, mobile apps, PC and social media. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. What does this mean for the public relations industry?

Print 60

Print Newspapers Media Advertising 60

Bianchi Biz Blog

DECEMBER 7, 2020

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. I also write about mobility and transportation topics, including pedestrian safety. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Automotive 56

Automotive Report Meeting Transportation 56

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Public relations is no different.

Publicity 119

Publicity Customer Service Community Internal 119

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. We are convinced that our clients value a firm with experts in multi-media content creation, brilliant social media strategists and who can knock a media event out of the park.

YouTube 136

YouTube Training Video Survey 136

Bianchi Biz Blog

OCTOBER 24, 2022

What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to. You might also be interested in: Meet the Media: Kristen Strakalaitis, Morning Host of First Shift at Automotive News.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

SEPTEMBER 20, 2021

What advice do you have for PR people that want to pitch you? The best advice I have for PR folks pitching story ideas is make sure the topic is relevant to the journalist you’re reaching out to. Random, unsolicited e-mail pitches can be pretty annoying. If it’s not, I can assure you your message will be promptly deleted.

Meeting 66

Meeting Automotive Media Airlines 66