ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Its impact was felt everywhere, and the PR business was no exception. Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. TL/DR version: AI is to PR now what social media was to PR in the early aughts. I’m not convinced.

Report 182

Report Policies Survey Ethics 182

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?

Media Training 180

Media Training Training Interviews Media 180

PRSay

SEPTEMBER 16, 2020

As a nationwide health care system, OEM was able to pull assets from across the country to develop a plan, and they worked with the VHA Office of Communications on both internal and external PR efforts. VA also chose to offer most outpatient care through telehealth services. We shared social listening reports from FEMA.

Ethics 202

Ethics Public Affairs Crisis Management Training 202

ImPRessions - Crenshaw Communications

DECEMBER 1, 2022

A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. Bland executive quotes are one of my all-time PR pet peeves. Here are my informal guidelines for making the PR world a better place through better executive quotes in press releases. But how does it add to the story?

Guidelines 203

Guidelines Data Course Financial 203

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Here are some simple steps PR reps should take to maximize success. they’re work.

Agency 170

Agency Media Software Pitching 170

5W PR

MARCH 27, 2023

This can help fund research and support services for people on the autism spectrum and their families. Training Employees on Autism Awareness Brands can show support for the autism community by training employees on autism awareness and creating an inclusive work environment.

Brand 88

Brand Branding Employee Resources 88

Deirdre Breakenridge

MAY 8, 2018

A Guest Post By Jolene Levesque, American University Student & PR Expanded Blog Contest Winner. One year later, I have realized that PRSSA offers many opportunities for students pursuing careers in public relations, including networking events, internship postings, and service initiatives. Enhancing Education. Broadening Network.

Education 232

Education Conference Meeting Crisis Management 232

Offleash

NOVEMBER 1, 2023

By Robin Bulanti and Julie Tangen Twenty years ago, Joanna Kulesa made her mark on Silicon Valley, launching a unique high tech PR agency model unbound by convention. In 2021, Offleash was named one of America’s Best PR Agencies by Forbes and has been recognized as an award-winning workplace by Fortune, Inc., The year was 2003.

Skype 122

Skype LinkedIn Media Training Agency 122

Stephen Waddington

AUGUST 29, 2019

She sits on the CIPR Board, has been a Council member for five years and volunteered for ten, most recently as Chair of the Local Public Service and Policy committees. We talked about member engagement, professional development, networks, and practice. Member engagement What’s your motivation to stand as CIPR President for 2021?

Meeting 96

Meeting Training Ethics Government 96

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Arriving a few minutes early will save any anxiety about being late, and, in the case of smaller audiences, it can offer the opportunity to mingle with members of the audience and possibly other panelists. How to be the star of your next panel.

B2B 178

B2B Trade Shows Leadership Conference 178

PRSay

OCTOBER 18, 2021

To communicate messages that help veterans in crisis, Bryant goes beyond traditional PR vehicles such as press releases and works with TV and film producers. “We Such advice also applies to how PR professionals advise senior leaders and respond to misinformation and disinformation spread on social media and elsewhere.

Public Affairs 86

Public Affairs Communications Crisis Film 86

Stephen Waddington

APRIL 21, 2021

The PRCA has published new guidance in partnership with Current Global to help PR and communications professionals deliver accessible content. The 35-page guide is packed with practical tools, advice and case studies designed to help PR professionals ensure their content is available and accessible to people of all abilities.

Guidelines 136

Guidelines Communications Tools Case Study 136

Bianchi Biz Blog

MAY 18, 2023

In our last post , we discussed how purchasing executives should consider how a PR agency’s expertise and experience in the client’s industry sector can affect the value they can generate for their company. So, what other factors should a procurement buyer consider when evaluating PR firms?

Agency 80

Agency Automotive Mobile Local 80

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. With Susan now retired, here she reveals the intangible qualities essential to client service that keep Stern Strategy Group forward-thinking in a world changing at lightning speed. What made you start your own firm?

Groups 103

Groups Employee Strategy Ethics 103

Shift Communications

APRIL 19, 2022

As these generations (who already spend hours each day on social media) age, they will have greater need for healthcare services. Healthcare companies will need to cut through the noise with compelling, value-adding communications that address the personal experiences and needs of their audience members.

Healthcare 88

Healthcare Communications Consumer Community 88

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Our impressive group of solo PR professionals often step outside the traditional media relations box to offer clients a wide range of offerings in their suite of services. As we know, that couldn't be further from the truth.

Media Relations 97

Media Relations Media Social Media Internal 97

5W PR

APRIL 21, 2021

For example, the company business cards can also include the company’s social media handles , or when an executive member speaks at a conference, the slideshow can also include those same handles. Another creative urban marketing option is to create a large mural in a prominent place that promotes the company, and its products or services.

Creativity 88

Creativity Strategy Marketing Infographics 88

PRSay

JANUARY 2, 2020

And I’m here to help with those who would like to join this PR movement. I know how they act and think differently than the typical PR person. This is a service business, so my job is to carry out orders and meet requests. I’m doing a training session that will clearly walk you through the specific answers.

How To 147

How To Training Creativity Storytelling 147

ImPRessions - Crenshaw Communications

MAY 20, 2019

This is the time of year when I get questions from new graduates about which path makes the most sense for an aspiring PR professional. But the question isn’t just for PR beginners. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Business Wire

JUNE 28, 2017

Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. Secondly, that they must constantly train to acquire new competences matching the pace of digital evolution. Choose the community you want to reach and craft messages adapted to its members.

Mobile 152

Mobile SEO Web Training 152

PRSay

JANUARY 11, 2020

Harold Burson, APR, Fellow PRSA , the distinguished founder of one of the world’s largest PR agencies, died on Friday in Memphis, Tenn. Burson, once described by PRWeek as “the century’s most influential PR figure,” was a PRSA member for more than 60 years. He started Burson-Marsteller in 1953 with Bill Marsteller.

Newspapers 128

Newspapers Interviews Agency Leadership 128

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Like many client service businesses, ours works best when it’s predictable and reliable. How PR Teams Manage the Unexpected. It helps if the agency leaders are transparent about the change and make it clear they’re working to replace an outgoing team member with someone as good or better. The overpromise.

Media Training 249

Media Training Policies Agency Interviews 249

Stephen Waddington

JULY 16, 2021

I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. The report includes contributions from panel members, formed from leaders from across the UK communications industry. These were maintained throughout the lockdown.

Publicity 199

Publicity Government Crisis Employee 199

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. It is always the right time to do PR. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

HMA Public Relations

DECEMBER 16, 2020

Culinary training programs take place in a commercial kitchen with an emphasis on customer service, healthy dietary planning, food preparation, and proper sanitation skills that equip participants with the necessary skills to seek employment in the food industry. ABOUT ONE STEP BEYOND, INC. Phoenix-based One Step Beyond, Inc.

Corporate 40

Corporate Training Transportation Nonprofit 40

PR 20/20

JULY 6, 2020

PR 20/20 continually invests in the growth and professional development of our team. Team members are more confident. This year, PR 20/20 recommitted its business to helping clients grow using HubSpot. The HubSpot Academy team is incredible when it comes to making quality training available. HubSpot Training Program.

Training 72

Training How To Course Software 72

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. 8 reasons to invest in internal PR. Programs like “ work-together days “, summits, social outings, and training sessions can help keep a workforce connected and engaged.

Internal 136

Internal International Communications Employee 136

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. That’s why it’s important that all members of your PR team are working in sync and that the time is being well deployed.

Agency 149

Agency Tools Technology Media Training 149

PRSay

JANUARY 21, 2020

Regardless of whether you consider yourself a member of Bachelor Nation, you’d have to be living under a rock to escape the hype of the popular ABC dating show. It may sound overly simple, but most of the best content — especially for PR professionals — follows that very same format. Expert producers.

Communications 160

Communications Storytelling Film Training 160

ImPRessions - Crenshaw Communications

JUNE 15, 2017

And though the first break is rarely easy, for anyone set on a career in PR there are likely to be forks in the road at the beginning of the career journey. They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. Not necessarily.

Agency 122

Agency Nonprofit Corporate Training 122

Solo PR Pro

DECEMBER 3, 2019

As we head into 2020 and a brand new era, there are a few things that Solo PR pros need to leave in 2019. Underpricing your services. As we enter the next decade, commit to pricing your services (PRO Members Resource) like a boss and not a junior level employee. Being a Solo PR Pro does not have to be a lonely pursuit.

System 65

System Training Resources Employee 65

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. He released a statement to the press on behalf of Pennsylvania Railroad about a train wreck that tragically killed 50 people. It’s PR not ER. on Beautiful.ai This is nonsense.

Industry 153

Industry Publicity Agency Community 153

Stephen Waddington

SEPTEMBER 18, 2020

It's not the whole solution - long-term, systemic change is required - but professional coaching can transform the careers (and experiences) of people from demographic groups that remain under-represented in PR, particularly at a senior level. I'm pleased that there is a PR apprenticeship. The recruitment market is tough.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

David PR Group

MARCH 19, 2020

Yesterday, a few members of my networking group had a conference call to check-up on one another and share insight from the past week. Leo , who does sales training, sees opportunity in helping clients maximize sales productivity during “social distancing.”. In this crisis, we must find opportunity. It’s a big question. –John.

Brand 79

Brand Branding Skype Web 79

PRSay

JANUARY 11, 2018

Despite these guidelines, PR pros continue to send reporters elaborate pieces of content. We ran a quick sample of PR Newswire releases and found that they weighed in at a median of 600 words. Learn more about her training, consulting or writing and editing services at WylieComm.com. Plus, reading online can get onerous.

Guidelines 150

Guidelines Survey Google Study 150

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Deirdre Breakenridge

OCTOBER 20, 2015

To me, the ever-changing PR landscape is like a rabbit, while we are all like turtles crawling along to catch up. Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market.

Education 150

Education Training Course Social Media 150