Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media.

Media 97

Media Nonprofit Pitching Analytics 97

Stephen Waddington

JULY 7, 2022

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. The PRCA has a leadership opportunity to help drive change by holding its members to account to report on their clients and work, however for now it plans to be reactive on this issue.

Leadership 111

Leadership Publicity Energy Crisis 111

Stephen Waddington

AUGUST 13, 2020

There’s only one of you Find a client Reduce your personal costs. Reduce them further Benchmark fees and services Create a strong proposition. It’s a hugely supportive community for anyone working solo in PR. Get fit and healthy. The market is saturated Create a business plan.

Agency 147

Agency Insurance Insurance Banking 147

Presspage

APRIL 11, 2024

If you ask the three founders of Presspage, Bart Verhulst, Sébastien Willems and Tim van den Tempel, they have a clear answer: offer a smart solution that caters to your customers’ needs, and find the most talented people to make it happen. Last year, the Presspage team celebrated its 15-year anniversary. That’s how Presspage was born."

Enterprise 117

Enterprise Automotive Company Airlines 117

Offleash

NOVEMBER 1, 2023

By Robin Bulanti and Julie Tangen Twenty years ago, Joanna Kulesa made her mark on Silicon Valley, launching a unique high tech PR agency model unbound by convention. In Da Club by Fifty Cent was the #1 song (Go, shorty, it’s your birthday…) Finding Nemo was the #1 movie. The year was 2003. Android, MySpace, and Tesla were founded.

Skype 122

Skype LinkedIn Media Training Agency 122

PRSay

MAY 7, 2021

Find details here. In 2010, as a student, I was elected to serve as the vice president of career services on the PRSSA National Committee. As a Board member, you’ll have the opportunity to lead and set an example of service for others in the industry. Find mentors and mentor others. Applications are due May 25.

Education 96

Education Technology Policies Leadership 96

Scott Public Relations

JULY 13, 2023

These reverberations are also reshaping the global operating environment of PR and comms firms as well as clients’ communication needs. The global annual PRBI Barometer is a decision-making tool that allows member agencies to make knowledgeable business decisions.

Ethics 52

Ethics Survey Insurance Insurance 52

PRSay

SEPTEMBER 1, 2022

Bogart, APR, Fellow PRSA, a distinguished PR leader who worked more than 50 years in the profession and served as a PRSA president, died on July 22 in Cincinnati. Lund Public Service Award , given to a member whose participation as a volunteer has increased the common good and reflected credit on society. She was 85.

Local 86

Local Leadership Travel Groups 86

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Our impressive group of solo PR professionals often step outside the traditional media relations box to offer clients a wide range of offerings in their suite of services. As we know, that couldn't be further from the truth.

Media Relations 97

Media Relations Media Social Media Internal 97

Deirdre Breakenridge

FEBRUARY 8, 2019

In PR, we’re all in the advocacy business — but most of us are advocating on behalf of a client’s product or service. How does your PR work and strategy change when you know you’re not just competing for attention, but competing against other organizations loudly and specifically disagreeing with your messages?

Policies 157

Policies Community Twitter Blogging 157

Deirdre Breakenridge

MARCH 8, 2017

Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why? What are the best ways to find out the content your customers and constituents want? Do you have a content strategy in place? And much more!

Radio 170

Radio How To Community Storytelling 170

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

For a PR agency , what’s better than winning a new client? Naturally, any good PR firm wants to do both. But it costs a lot more to find a new client than to keep (and grow) current ones. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency.

Agency 182

Agency Banking Internal International 182

PRSay

APRIL 21, 2022

In its essence, lifelong learning is exactly what it sounds like: Continuously taking advantage of and pursuing opportunities in a wide range of activities and settings in order to improve personal and professional skills. I’m not an expert in any of these areas, but it was necessary (not to mention tremendous fun!)

Education 135

Education Technology Writing Report 135

PRSay

JUNE 28, 2021

I loved the organization and admired the team of professionals with whom I worked, in an industry that benefits human health. Yet, I had been unhappy with the job’s lack of flexibility and professional development opportunities. Yet, I had been unhappy with the job’s lack of flexibility and professional development opportunities.

LinkedIn 149

LinkedIn Crisis Agency Crisis Communications 149

Victorious PR

APRIL 3, 2023

Public relations (PR) is a crucial aspect of any organization’s communication strategy. One of the key aspects of PR is developing strong relationships with the media. Finding the top PR agency that can do that for you is instrumental in finding success. PR is, after all, a business of people.

Media 52

Media Reputation Agency Interviews 52

Solo PR Pro

APRIL 25, 2023

Contracts are an essential tool for your Solo PR business. This scenario would never happen, yet this happens in far too many PR businesses. One Step in Running a Successful Business Far too often, solo and small PR agencies verbally agree to terms with clients and begin work without a contract. Protect your business.

Writing 85

Writing eBook Small Business Agency 85

Victorious PR

APRIL 3, 2023

Public relations (PR) is a crucial aspect of any organization’s communication strategy. One of the key aspects of PR is developing strong relationships with the media. Finding the top PR agency that can do that for you is instrumental in finding success. PR is, after all, a business of people.

Publicity 52

Publicity Media Reputation Agency 52

Solo PR Pro

MAY 2, 2023

When you’re a new solo PR pro, you might find yourself wondering: How the heck am I supposed to know what to charge when no one talks about it? Solo PR Pro has a number of pricing resources in our member library. [If Additionally, to be a successful solo PR pro, you have to know both what you're spending and earning.

Resources 68

Resources Employee Reputation Corporate 68

Business Wire

FEBRUARY 2, 2018

People join to both learn AND share – their members are vested in each other’s success. Members ask questions and the community rallies together to provide answers, support and tips. You must identify why people use your product, what problem does it solve and how your community members can help each other succeed using your tools.

Facebook 178

Facebook Community Advertising Advertising 178

Solo PR Pro

NOVEMBER 9, 2021

Whether you need help with recurring client work or need someone to help you market your business, bringing on another team member can make a big difference for your productivity and work-life balance. We spoke with Solo PR Pro’s very own VA (yep, we practice what we preach!) How to find the right virtual assistant.

Software 104

Software Social Media Customer Service Travel 104

PRSay

JANUARY 21, 2020

Regardless of whether you consider yourself a member of Bachelor Nation, you’d have to be living under a rock to escape the hype of the popular ABC dating show. The audience knows that every year, the Bachelor (or Bachelorette) is an actual human being trying to find real love. Does it always work out? Of course not. The problem?

Communications 160

Communications Storytelling Film Training 160

PRSay

SEPTEMBER 9, 2019

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. As federal government employees, we learned we could provide an evidence file to members of Congress, the Office of the Medical Inspector and the Office of the Inspector General. Such a scenario presented itself to me in 2010 and 2014.

Ethics 150

Ethics Public Affairs Government System 150

Solo PR Pro

APRIL 27, 2021

Many veteran Solo PR pros have learned sometimes the best course of action is to take a deep breath and carefully probe for additional information first. In this post Solo PR PRO President, Karen Swim , shares her approach to pre-qualifying clients ( Solo PR PRO Premium members : see below to download a full questionnaire).

How To 110

How To Internal International Pitching 110

Victorious PR

FEBRUARY 14, 2023

Utilizing public relations (PR) has many benefits that go far beyond any exact moment. Even for a short period, while working with PR professionals, their work provides long-term, positive and lasting effects and ultimately helps you reach your goals. With so many firms promising success, picking the correct one may take time.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

Utilizing public relations (PR) has many benefits that go far beyond any exact moment. Even for a short period, while working with PR professionals, their work provides long-term, positive and lasting effects and ultimately helps you reach your goals. With so many firms promising success, picking the correct one may take time.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

Utilizing public relations (PR) has many benefits that go far beyond any exact moment. Even for a short period, while working with PR professionals, their work provides long-term, positive and lasting effects and ultimately helps you reach your goals. With so many firms promising success, picking the correct one may take time.

Brand 52

Brand Branding Reputation Employee 52

Wadds Inc.

JULY 7, 2022

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. The PRCA has a leadership opportunity to help drive change by holding its members to account to report on their clients and work, however for now it plans to be reactive on this issue.

Leadership 52

Leadership Publicity Energy Crisis 52

The Hoyt Organization

OCTOBER 17, 2023

Having trouble determining which awards are right for your brand and PR toolkit? Here are the top benefits of professional business awards and nominations: They Give You Free Publicity Being shortlisted for an award nomination opens the door to free publicity. Event organizers are always eager to maximize the visibility of their event.

Reputation 97

Reputation Local Resources Brand 97

Doctor Spin

JANUARY 16, 2024

The Mafia members were privy to each other’s identities, but the villagers were left in the dark, igniting a fascinating dynamic of information asymmetry. The Mafia members, hidden in plain sight, were part of these discussions, sowing confusion and misdirection. 1 Mafia (party game). 2024, January 13). In Wikipedia. 2 Andrew Plotkin.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

Ethical Voices

APRIL 2, 2024

Before that, I was in the private sector working for PR firms, and I worked primarily in South Florida in Miami and Fort Lauderdale. At that time, the county was going through this crisis because there were three county commissioners being charged with honest services fraud. I’ve been in the government sector for about 16 years.

Policies 62

Policies Ethics Government Leadership 62

Solo PR Pro

AUGUST 8, 2023

This year has served up its share of plot twists but Solo PR Pros can still come out on top. Maybe it’s expanding your services or reaching a new market segment. Focus on Professional Development Stretch goals often require skills or knowledge you might not yet possess. What opportunities lie ahead in the coming months?

Pitching 78

Pitching Resources Course Social Media 78

Solo PR Pro

SEPTEMBER 28, 2022

She recently retired as president and CEO of The Barber Group, a strategic communication and PR consultancy she founded in June 2000. Now she’s serving as a Council Member for the City of Gig Harbor, WA. No matter what her role has been, though, there’s one thing Mary especially enjoyed about her professional life: being challenged.

Meeting 52

Meeting Nonprofit Groups Advertising 52

Deirdre Breakenridge

NOVEMBER 3, 2016

Learn how to best prepare yourself to become the PR pro you hope to be! Are you trying to find ways to develop your professional portfolio and personal brand while still in school? Are you a professional who is willing to give back to the academic community? On Tuesday, November 15, 2016, at 8:30 p.m.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Deirdre Breakenridge

JANUARY 6, 2015

ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Resolution 1 : I will find new ways to leverage the power of data in 2015. Resolution 2 : I will find ways to do more with less (budget) in 2015.

Community 150

Community Education Twitter Financial 150

The Hoyt Organization

DECEMBER 12, 2023

Mastering confidence is essential for establishing a positive first impression with your audience; whether that be the community, members of the media, a client or a new acquiantance. That’s why we’ve put together this article on how to build confidence in your PR pitch. Some folks are just born with confidence.

Pitching 98

Pitching Publicity Meeting Storytelling 98

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104