Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. I’d do a considerable amount of blogging. 542 from the U.K.

Survey 170

Survey Media Relations Pitching Media 170

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Familiarize yourself with the journalist you are pitching to by finding out what they typically cover, reading their past articles and following them on social media.

Technology 100

Technology Publicity Pitching Trade Shows 100

5W PR

FEBRUARY 22, 2023

Always create press releases in the form of an authentic news story rather than writing it like an ad. The media is saturated with press releases, so it can be difficult to get yours noticed. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions for your information.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. The media is saturated with press releases, so it can be difficult to get yours noticed. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information.

Strategy 133

Strategy Marketing Trade Shows Video 133

Landis PR

FEBRUARY 7, 2022

Writing a white paper? Use snippets for organic social media posts and copy for PPC ads. Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. Trade media relations is a building block – not the end game. Lots of swag?

B2B 52

B2B Communications Trade Shows YouTube 52

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release. Lights out, end scene.

Trade Shows 72

Trade Shows Video Writing Conference 72

5W PR

APRIL 13, 2020

The term “byline” is the part that shows the readers of an article who is the writer behind it. There’s no need to be employed by a publication to be able to write a byline article or even a contributed piece for that publication. It’s better to write about expertise or experiences, rather than products or services.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Media contacts as influencers. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

OCTOBER 20, 2015

You want journalists to write about your business. In fact, networking is how I ended up writing for Cision! If you attend events that journalists attend, you have the chance to show them what’s great about you and your company. Journalists attend the same conferences and trade shows as you. Before you do, read on.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 68

Company Trade Shows How To Product Launch 68

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 4) Personal social media engagement. 1) Soft interviews on your company blog.

B2B 78

B2B Media eBook Interviews 78

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 126

Communications Crisis Internal International 126

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. This is where the savvy PR team comes in.

Leadership 149

Leadership Trade Shows Healthcare Education 149

PR Fuel

JUNE 9, 2021

Writing press releases can help you generate brand awareness and recognition. Writing press releases is also a cost-effective marketing strategy. Otherwise, media outlets might not decide to publish your press release. Otherwise, media outlets might not decide to publish your press release. When Should You Send a Release?

Small Business 62

Small Business How To Writing Conference 62

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. Are Trade Shows still a Good Place for PR Launches?

Trade Shows 86

Trade Shows B2B Conference Marketing 86

PR Fuel

MARCH 14, 2021

Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. If your press release is distributed by journalists in online publications or they write stories on your behalf, your website will acquire more backlinks.

SEO 52

SEO Engineering Web Trade Shows 52

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Where appropriate, determine who is planning to write a story and offer up more information.

B2B 136

B2B Leadership Trade Shows Insurance 136

Mark My Words

SEPTEMBER 21, 2018

Not only that, it smartly taps into the power of the second screen as the traditional audience attention turns away from television and moves toward mobile devices and social media who chat about the content they are watching. Look, here I am writing about it. from TV and press to direct mail and social networks?—?from

Trade Shows 60

Trade Shows Mobile Television Fashion 60

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Write social messaging and share it with your internal teams. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. I’ve been writing it every workday, and I’m still doing it a year later. I managed to get some content for social media and our reports. Today, it’s a vaccination site. It was a struggle.

Crisis 87

Crisis Employee Trade Shows Local 87

Flack's Revenge

JUNE 2, 2015

So, I decided to write this post and share what I learned. While I would have much preferred to write this with his name and full cooperation, better to share the information as an anonymous confessional than not at all; it is just too important to hold onto, and was presented in a public forum, so it is fair game, in my opinion).

Enterprise 120

Enterprise Trade Shows Radio Writing 120

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. Not long after that I started this blog and began writing. 6) 4 Big Media Trends that have Upended PR and Marketing. 7) How B2B Marketing Can Get More out of Trade Shows.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. The player wore the brace and the media response earned us major points. Feeling creative? Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

JANUARY 14, 2016

It even goes as far as to SHOW you how to write an email to Nick. And, there’s a handy little tool that gives you the opportunity to write your own email to Nick–and then it CRITIQUES it and offers SUGGESTIONS! Media/Influencer outreach. It goes on to give you tips on how to best email Nick. Freeeeaaaaaakky.

Tools 60

Tools Trade Shows LinkedIn Web 60

Garrett Public Relations

FEBRUARY 12, 2020

They’ve done little or no content marketing, social media or […]. Now, with the advent of digital marketing, some manufacturers are caught unprepared. Their websites aren’t mobile-friendly.

Company 98

Company Marketing Mobile Content Marketing 98

Communications Conversations

DECEMBER 17, 2014

But at the end of the day we write off a fair amount of work. To media tours. To trade shows. To the media. That means a LOT of over-delivering–sometimes to the chagrin of our agency owner partners (and ourselves, as solo consultants!). But, it happens. We try to push back. We try to manage expectations.

Corporate 148

Corporate Fashion Agency Travel 148

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. When customers and prospects ask for brand’s attention on social media, most of them merely want to be acknowledged. In the course of my networking this week, I’ve had a number of conversations about leads. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

JANUARY 9, 2018

Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. This is important for continuing media relations efforts, especially for startups: reporters watch what other reporters produce.

Media 102

Media B2B Groups Conference 102

Cision

JANUARY 26, 2016

All brands want media coverage. Cision’s tip sheet, “ 71 Ways to Get Media Coverage ,” offers a comprehensive list of tactics for securing the coverage your brand deserves. Consider making your pitch rhyme, writing a limerick or even setting it to music to give your pitch that extra “wow” factor. Read the free tip sheet today!

Media 120

Media Pitching Trade Shows Infographics 120

Cision

APRIL 20, 2016

When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. Begin there and look at who’s regularly writing about topics relevant to your customer base. Social Media. While these fall under the social media category, they’re also a beast of their own.

Report 120

Report Pitching Trade Shows Newspapers 120

Cision

DECEMBER 28, 2017

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Konnect Agency

JANUARY 7, 2022

While we might typically think of an influencer as someone with a large following, the profile of an influential individual has expanded beyond social media and can also include people of prominence, like a doctor, dietitian, or athlete. How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI.

Agency 52

Agency Marketing Media Trade Shows 52

Konnect Agency

JANUARY 7, 2022

While we might typically think of an influencer as someone with a large following, the profile of an influential individual has expanded beyond social media and can also include people of prominence, like a doctor, dietitian, or athlete. How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI.

Agency 52

Agency Marketing Media Trade Shows 52

PR Fuel

JUNE 16, 2021

You should also avoid writing press releases to send over the weekend. For a conference, grand opening, trade show, or another event announcement, send it three weeks in advance. . With their help, you can increase the chances that a media outlet will pick up your story. Avoid Unnecessary Stress.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52