Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. That requires thoughtful attention and a strong sense of how media work. For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges.

Media 333

Media Pitching Report B2B 333

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Start research and writing a byline for my Trustmark client. Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Thomas for class. Class starts! 4:18 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Find your Target Audience.

Social Media 75

Social Media Marketing Media Instagram 75

Shift Communications

JULY 3, 2019

Keeping Up With Social Media. Last month, I had the opportunity to learn from successful social media professionals from a variety of organizations in the area at Boston’s PRSA Social Media Summit. Some people prefer consuming social content through mobile devices, and some prefer to use the computer.

Social Media 98

Social Media Media Storytelling Mobile 98

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager? Is it a good idea to bring in help?

Social Media 120

Social Media Media Internal International 120

wiredPRworks

MAY 18, 2022

.” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. I remember connecting with Barry via social media and then being surprised when he suggested a face-to-face meetup. Great advice!

Small Business 52

Small Business Social Media Radio Media 52

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

PRSay

APRIL 27, 2018

So I knew the three basic parts would be, in my view, a series of essays about a campaign you participated in and your career in general, a presentation of your campaign to a panel of peers and a standardized examination. But the five campaign questions are far more important and form the basis for your Panel Presentation later.

Mobile 119

Mobile Writing Social Media Corporate 119

Cision

JANUARY 25, 2016

Social networks are where a lot of people spend a lot of time to share a lot of stuff, but harnessing them for communication and marketing is much more difficult than it may appear. One of Dunbar’s most compelling datapoints comes from a survey of social media users in the U.K.

Social Media 120

Social Media Media Facebook Software 120

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

PR for Anyone

FEBRUARY 21, 2024

Dr. Gail Saltz, psychiatrist and media expert specializing in well-being, relationships, and anxiety, shares practical tips for managing these feelings in daily life. Dr. Saltz suggests limiting exposure to constant news alerts and social media updates, opting instead for a trusted news source at specific times of the day.

Exercises 130

Exercises Social Media Television Comparison 130

Polaris

JULY 31, 2014

I remember when I first adopted social media marketing as a way to promote my business. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help. What can social media marketing actually DO?”.

Social Media 103

Social Media Marketing Media Twitter 103

PR Fuel

AUGUST 19, 2020

If your small business can write a concise, well-thought-out press release for your event, it may get coverage. This article will tell you how to write a press release for an event to get coverage and tell your brand’s story. How to Write a Press Release for an Event. Remember, this is news writing. The Basics.

Writing 98

Writing How To Small Business Engineering 98

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Deirdre Breakenridge

OCTOBER 23, 2018

Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. Social media has revolutionized the way scientists are able to communicate in the public realm. DO be an engaged part of the #scicomm community.

Twitter 347

Twitter Social Media Community Conference 347

The Proactive Report

MARCH 27, 2020

Now is the time to be more present and add as much value to your customers and followers as you can. Articles on Ad Age and Forbes showcase past examples of how brands navigated difficult situations by being present and actionable. In 2019 Pew Research Center reported that more than half of adults get their news on social media.

Crisis 225

Crisis How To Small Business Social Media 225

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

Communications 190

Communications Sports Journalism Fashion 190

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Planning for Media Coverage. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.”

How To 265

How To Media Software Agriculture 265

Agility PR Solutions

JANUARY 30, 2022

From writing press releases to communicating with the media, the job of public relations professionals isn’t the easiest thing in the world.

Strategy 148

Strategy Technology Writing Social Media 148

Waxing UnLyrical

MARCH 14, 2013

Here are seven tips on successful social media disengagement to help you stay happy both at work and home: 1. If using Facebook, know your school or district’s policy on social media engagement. For example, here is the NYC DOE social media policy. Successful Social Media Disengagement for Teachers.

Social Media 92

Social Media Media Policies Facebook 92

Critical Mention

FEBRUARY 18, 2021

The New York Times Presents, a docu-series on Hulu , has released episodes containing riveting stories about the lives of people such as the awe-inspiring doctors and nurses who’ve dedicated their time alleviating the pandemic’s damage to U.S. Share Tweet Share. Critical Mention’s Word Cloud results are proof: Until next time!

Media 113

Media Comparison Radio Sports 113

Remote PR Jobs

JANUARY 30, 2024

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. Strong Writing Skills PR professionals are tasked with creating persuasive content that engages target audiences and effectively conveys key messages.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Polaris

APRIL 21, 2015

Whether you’re gearing up for an important marketing presentation to the board—or making the toast at your brother’s wedding—you likely struggle to get those butterflies flying in formation. PowerPoint decks present their own unique challenges. 3: “7 Strategies to Write a Speech with Ease” by Michelle Mazur.

Tourism 100

Tourism eBook Publicity Writing 100

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Karen Freberg

FEBRUARY 22, 2019

The new social media program officially launched today at USC, and it was a true honor to be in attendance. Karen has plans on launching a few more classes later this year, including an Issues in Social Media class. We need to make sure our students are getting both sides of the art and science of social media.

Social Media 48

Social Media Media Groups Industry 48

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. I’m presenting our full findings during a PRSA Case in Point on Aug. The short answer is: You ask journalists.

Media Relations 157

Media Relations Journalism Media Survey 157

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Axia PR

NOVEMBER 30, 2020

How earned media has changed, and what we have learned from it. Earned media is any material that has been written about you or your business that you haven’t paid for. Over the years, it has changed and is now presented through different media channels. It can be written off as “free publicity” for your company.

Media 62

Media Writing Social Media Publicity 62

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 152

Media Relations Media Print Software 152

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 64

Radio Pinterest Television Government 64

Stuart Bruce

JULY 16, 2014

This presents an opportunity for corporate social media policies and guidelines to enable far more employees to blog about topics that they are interested in and that will be of interest to customers and other stakeholders. Content corporate communications public relations Research blogging Global Web Index GWI'

Blogging 144

Blogging Writing Guidelines Film 144

Communications Conversations

NOVEMBER 12, 2021

As I enter into year 3 as an adjunct professor, it’s occurred to me: there are a number of classes universities really should offer in an effort to better prepare these kids for the real world in digital and social media marketing. My suggestions: 1 – Presentation skills & Powerpoint. Social media marketing.

Communications 155

Communications SEO Social Media Video 155

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

Critical Mention

AUGUST 27, 2020

Because social distancing is the key practice during isolation, friends and family members have found ways to still have movie nights and talk about their favorite shows while streaming them simultaneously. Earned media monitoring’s role in public relations is critical in this day and age. Share Tweet Share. Hulu takes on 87.5%

Television 97

Television Radio Media Analytics 97