Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. I keep wincing after every sentence I write.

Media Relations 60

Media Relations Media Newspapers Print 60

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Bianchi Biz Blog

MAY 6, 2024

As editor, I write articles and manage multimedia content for the brand. I regularly write articles on market reports, industry regulations, information management technology, and operations. I love poetry and video games. Can you tell us what types of stories, trends or issues are on your radar now? I play guitar!

Meeting 76

Meeting Media Pitching Newspapers 76

Solo PR Pro

JANUARY 10, 2017

Video is far from being the new kid on the block. What has changed is the ease of creating and distributing video. While produced videos remain a valuable tool, the ability to create video with little more than a smartphone has opened up new avenues for incorporating it into your business strategy. Explainer videos.

Video 40

Video Strategy SMB Marketing 40

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I And I think it would be great for communicators and people in media relations to be mindful of that as well.

Journalism 211

Journalism Report Interviews Meeting 211

Landis PR

MAY 1, 2023

While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome. Fortunately, numerous resources are available to help you write an excellent prompt. Media Relations AI tools can also be utilized in media relations.

Tools 52

Tools Marketing Writing Resources 52

Onclusive

FEBRUARY 2, 2022

This is where your research on what impactful authors write about and in which style comes in handy. Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection. Then answer this question in your intro. Explain how the story will benefit the reader.

Pitching 195

Pitching Data Technology Storytelling 195

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Video Analysis. Monitors “video content on social platforms” to identify “logos, celebrities, scenes and objects.”

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 26% said “better and cheaper video production technology;”.

Survey 102

Survey Report Media B2B 102

Burrelles Fresh Ideas

JANUARY 30, 2024

When I am writing or editing others’ work, I personally use Grammarly Premium. Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it. Resource: Chris Penn of Trust Insights published a great video on the importance of AI disclosure and copyright assertion.

Ethics 97

Ethics Crisis Transportation Airlines 97

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 160

Social Media Mobile Media Video 160

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. Your marketing team will own the PR activities.”

Software 133

Software Pitching Analysis Community 133

PRSay

OCTOBER 31, 2019

Katmai National Park in Alaska shares video of bears and lets viewers vote for their favorite and fattest. Media has changed dramatically since my time as a young journalist when impact, timeliness and proximity ruled the day. Nearly every media outlet has a corresponding web page, and that page needs pictures and videos.

Pitching 139

Pitching Video Engineering Web 139

PRSay

AUGUST 30, 2022

During the video meeting, he announced that if you were unlucky enough to be on that call, then effective immediately, you no longer had a job. I generally advocate video as a communications tool, but 900 employees were not too many for the company to communicate with individually. She told her story in a video. She was honest.

Employee 87

Employee Real Estate Video Internal 87

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video. Take a class or two to hone your design and video production skills. Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

Critical Mention

APRIL 17, 2019

For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. They are simple and easy to administer, fans love them and you can easily collect tons of valuable user-related information. Vertical videos.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Notice none of them cited a wire service.

Survey 95

Survey Industry Leadership Study 95

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Audience: You’re not writing a content press release for journalists.

Writing 40

Writing SEO Web Content Marketing 40

Burrelles Fresh Ideas

JANUARY 2, 2024

The Role of Video Content in SEO Today, 92.3% of internet users worldwide watch videos each week. The surge in video content consumption cannot be ignored in the context of SEO. Search engines are increasingly valuing video content, making it a vital component of an effective SEO strategy.

SEO 84

SEO Mobile Engineering Ethics 84

prTini

SEPTEMBER 5, 2014

. 30 Little-Known Features of the Social Media Sites You Use Every Day. 25 Ways to Tighten Your Writing. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. How Dunkin Donuts is Using Social Media to Make Their West Coast Debut a Big Deal. Public Relations'

Media Relations 49

Media Relations Case Study Viral Instagram 49

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. I’m the Technology Editor at IndustryWeek magazine.

Technology 93

Technology Meeting Media Analytics 93

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Five years ago, no one expected their PR firm to have video storytelling capabilities.

Travel 281

Travel Technology Conference LinkedIn 281

Stephen Waddington

JUNE 9, 2017

Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Media relations – media relations is declining as an area of public relations practice, although it remains a core activity with half of respondents ranking it as important.

Publicity 111

Publicity Survey Measurement Community 111

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control.

Writing 192

Writing Communications Marketing B2B 192

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB? As public relations professionals, we need to focus on the greater good.

Pitching 0

Pitching Energy Media Relations Social Media 0

Prohibition

NOVEMBER 19, 2018

So this week we are delighted to reveal our own video-led Christmas campaign for our client and leading high-street jeweller Goldsmiths. The video content , which features ‘ Secret Santa’ , ‘ Mummy’s Present ’ and a ‘ Festive Proposal ’ have already amassed more than 650,000 combined video views at the time of writing.

Video 63

Video Film Fashion Web 63

Bianchi Biz Blog

MARCH 6, 2023

In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories. Probably the most fun thing I’ve worked on at EV Pulse is my video review of the Kia EV6. What story or stories are you most proud of?

Meeting 77

Meeting Automotive Media YouTube 77

PRSay

JANUARY 21, 2020

If the show’s concept is so popular and repeatable, then why not just write scripted, fictional versions of it? Your PR content may not have the backing of a network like ABC, but it can still benefit from a professional production team during writing stages, behind the camera and when developing a strategy.

Communications 161

Communications Storytelling Film Training 161

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. According to the survey, the average blog post is 1,269 words. Multiple surveys and data studies support this conclusion.

B2B 149

B2B Study Blogging Marketing 149

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. It is, after all, called Media Relations. It is, after all, called Media Relations. See what they write about. Follow them on social media. Take a look at Adobe Spark for quick, easy videos that make an impact.

How To 100

How To Media Case Study Resources 100

Landis PR

APRIL 12, 2021

So stories tend to be tight, with an emphasis on video. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Photos count, sometimes a lot, but overall, their weight is just not comparable to video on TV news.

Meeting 98

Meeting Media Print Enterprise 98

Wadds Inc.

JANUARY 11, 2023

Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks. The combination of GPT-3 and audio and video transcription software such as Otter.ai The remainder of the entry read as though it was legitimate but was fiction.

Publicity 98

Publicity Wikipedia Marketing Training 98

Landis PR

FEBRUARY 7, 2022

Writing a white paper? Use snippets for organic social media posts and copy for PPC ads. Producing an explainer video? Trade media relations is a building block – not the end game. Media relations is an art and not a science. 5 Tips for Nailing B2B Tech Media Relations. Lots of swag?

B2B 52

B2B Communications Trade Shows YouTube 52

ImPRessions - Crenshaw Communications

JULY 14, 2021

Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. I also produce audio and video content for our online and multimedia channels. area locals, A Sound of Thunder.

Transportation 99

Transportation Meeting Newspapers Media 99