Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Video Analysis. Monitors “video content on social platforms” to identify “logos, celebrities, scenes and objects.”

Survey 146

Survey Software B2B Pitching 146

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Would you like to write about how blockchain is changing the jewelry business? Please write about them?’ Write about it.’”. to its audience.”.

Pitching 215

Pitching Journalism Construction Writing 215

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. I also produce audio and video content for our online and multimedia channels. area locals, A Sound of Thunder.

Transportation 99

Transportation Meeting Newspapers Media 99

Burrelles Fresh Ideas

JANUARY 30, 2024

For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. When I am writing or editing others’ work, I personally use Grammarly Premium. Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it.

Ethics 96

Ethics Crisis Transportation Airlines 96

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. As always, click any image for higher resolution. >>>

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 4) Emphasis on professional journalism. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. I also host HDT’s audio and video podcast, HDT Talks Trucking. Wilson award for business journalism. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing.

Meeting 86

Meeting Media Chemicals Radio 86

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Bianchi Biz Blog

MARCH 6, 2023

In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories. Probably the most fun thing I’ve worked on at EV Pulse is my video review of the Kia EV6. What story or stories are you most proud of?

Meeting 77

Meeting Automotive Media YouTube 77

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts.

Meeting 93

Meeting Media Journalism Education 93

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Build better relationships with today’s journalists by remembering these media insights and PR tips. Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. How long have you been in journalism and how did you get started?

Technology 93

Technology Meeting Media Analytics 93

Flack's Revenge

JUNE 8, 2016

Long time readers of this blog may recall my Extreme Media Relations series, about those who go overboard to sway the press. Then a swashbuckling Internet billionaire comes along and crushes a well-known blog with his wallet, threatening free speech and the hallowed halls of journalism. Well, not exactly. Puh-leeeease.

Media 120

Media Journalism Local Blogging 120

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases first began to integrate digital features in 1997 with the addition of audio, video, and images. The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Slowly we were starting to see that the news media was changing.

Healthcare 137

Healthcare Journalism Local System 137

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. So stories tend to be tight, with an emphasis on video.

Meeting 98

Meeting Media Print Enterprise 98

PRSay

FEBRUARY 20, 2020

A few days or a week of advanced warning may be the sweet spot to giving journalists enough space to write a better and more informed story without rushing, while also not providing too much time so that your story is forgotten or accidentally published before the embargo lifts. Connect with Lisa on Twitter: @LisaArledge.

Radio 198

Radio Tools Journalism Interviews 198

Rock the Status Quo

APRIL 8, 2016

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. It seems making the leap is very difficult for many – even in journalism. Try It: Write more – the #1 way to improve is through practice. Click To Tweet.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. It seems making the leap is very difficult for many – even in journalism. Try It: Write more – the #1 way to improve is through practice. Click To Tweet.

Storytelling 100

Storytelling Resources Journalism Examples 100

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Video goes vertical. Agencies are having to think of new, creative ways to use video for selling a product or message.

Trends 120

Trends Mobile Video Film 120

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations? Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I started in the fall of 2000 and taught there for about three years.

Education 107

Education Course Nonprofit Resources 107

Bianchi Biz Blog

SEPTEMBER 20, 2021

Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. Both videos are from when I worked at AutoGuide, my previous employer. In both videos we pulled out all the stops to create fun and engaging montages. Any pet peeves with PR people?

Meeting 66

Meeting Automotive Media Airlines 66

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Local news and indy journalism more trusted. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

Bianchi Biz Blog

NOVEMBER 1, 2021

You really have to try to not have fun when writing about the automotive industry. I love the written word, but video and audio exponentially add new ways to get my point across or to accentuate a specific idea. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Meeting 75

Meeting Automotive Media Newspapers 75

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

MAY 5, 2020

Muck Rack released a free online course called “ The Fundamentals of Media Relations.” Mr. Smart does often have a refreshing take on media relations. Five Reasons Why You Should Use Photos and Videos in a News Release via Jeff Shulman and Business Wire “Photos drive news release visibility and trust.

Pitching 84

Pitching Survey System Technology 84

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

AUGUST 17, 2019

Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. 2) Earned media still reigns as THE most credible. Most people find independent journalism and earned media to be the most credible source of information. How often should you publish on your company blog?

Study 61

Study Survey B2B Advertising 61

5W PR

MARCH 12, 2018

Thus began the #rethinkbeautiful campaign – a multi-level campaign combining social media influencers, marketing and advertising videos and visuals, consumer activations and traditional media to both consumer and trade. The social influencer program achieved more than 410,000 video views, 2,600 likes/ reactions and 2,309 shares.

Video 68

Video Mobile Consumer Advertising 68

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121