Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. Twitter landed in a distant fifth place at 36%, even though 90% of journalists say they are still on it and that it can be a highly effective platform for media relations ; People with the most influence. So, says Propel, which provides PR software.

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

JUNE 17, 2022

Everyday media relations work has a way of policing itself, too. The knottier challenge lies in the systemic breaches that make us all look bad. PR practitioners, she writes, should be “acting as the voice of conscience for their organisations.” Institutional breaches grab headlines.

Ethics 182

Ethics Reputation Corporate Industry 182

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. We don’t get too crazy here at Wards, but we do have fun while evaluating vehicles and vehicle systems.

Automotive 81

Automotive Engineering System Media 81

Sword and the Script

JULY 5, 2022

The way to flip this around – from a messaging standpoint – is to focus on the number of PR people using PR software for media databases. Reporters change beats and publications so often that the cost to keep media databases up-to-date is high. International media. Media relations. Content picks.

Technology 93

Technology Software Survey Internal 93

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Pick one, study it as a team and then follow the steps to writing a plan. Not on my list? Managing a Chapter crisis.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. Allow plenty of time to pitch anything with a seasonal hook; as many PR people know, media relations is a little like retail.

Media 212

Media Pitching Report Interviews 212

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. According to the survey, the average blog post is 1,269 words. Multiple surveys and data studies support this conclusion.

B2B 149

B2B Study Blogging Marketing 149

Critical Mention

FEBRUARY 18, 2021

health-care systems as well as the brave people who battled head-to-head against the devastating Australian wildfires. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Media 113

Media Comparison Radio Sports 113

Melissa Agnes

MARCH 10, 2014

Monitoring all social media and being proactive. Identify a crisi team, have a trained spokesperson, establish a notification & monitoring system #NYUPRSM — Emma Mundy (@emma_mundy) March 6, 2014. Q5: Why do we build relationships with media and bloggers prior to a crisis situation? A3 Know ur Stakeholders.

Twitter 212

Twitter Crisis Communications Crisis System 212

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Marketing attribution for earned media.

Technology 169

Technology Publicity Software Pitching 169

Solo PR Pro

FEBRUARY 1, 2022

Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him.

Meeting 131

Meeting Radio Sports Telecommunications 131

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Right now, the biggest focus is on writing and presenting content for mobile consumption. Emerged Trends. Content optimization for the mobile and semantic web. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Like Burrelles, most media monitoring companies already built some form of AI into their systems.

Writing 192

Writing Communications Marketing B2B 192

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Maris Callahan is the director of public relations for Donuts Inc. and name.kitchen, where she does media relations, content marketing, and social media. You imagine having complete control over what clients you work with.

Travel 281

Travel Technology Conference LinkedIn 281

Cision

SEPTEMBER 1, 2015

In the text analytics world, there are tools that can recognize entities and apply related information. For example, a system might “know” that Steve Jobs was CEO of Apple and Tim Cook is currently the CEO. Increasing visual media content. Anthropologists more or less agree that writing originated through pictures.

Measurement 120

Measurement Trends Analytics Data 120

ZudePR

JANUARY 21, 2016

There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. I Don’t Want To Know About Your Time-Saving Content Curation System, Or You, For That Matter. Friends said nice things: “You’re all over social media Dave.” Content Curation System One.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Bianchi Biz Blog

APRIL 18, 2022

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

MAY 3, 2021

I’m intrigued by how automakers are trying to make new vehicle technologies relatable to the average new car buyer. Whether it’s the increased connectivity of an infotainment system or advanced safety features, not everyone sees the benefits of these things or fully understands how they work. Any pet peeves with PR people?

Automotive 86

Automotive Meeting Media Pitching 86

Cision

MARCH 8, 2016

My skill set includes strong writing and speaking, both essential for a communication professional. Want to improve your media relations? Get Cision’s free State of the Media 2016 Report! In addition, it is a field that is intellectually stimulating and constantly changing, both of which appeals to my interests.

Financial 120

Financial Reputation Newspapers Social Media 120

Beyond PR

DECEMBER 7, 2017

A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. It may also be beneficial to use some kind of automated phone system. Write a Captivating Subject Line.

Pitching 72

Pitching Software Writing Construction 72

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Slowly we were starting to see that the news media was changing.

Healthcare 137

Healthcare Journalism Local System 137

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. From there it works as something like a project management and workflow tool to assign and track media relations tasks. On the other side, all the dealmaking has weighted down the giants with more than they can integrate.

Technology 81

Technology Company Analytics Writing 81

Sword and the Script

OCTOBER 29, 2019

You can use the announcements you’ve already uploaded, and then write a custom note or personalized pitch. Sometimes PR pros don’t want to use an email system like the one in Prezly to send out pitches, because they want to use their own email. Prezly does not provide a media database – that is a ready-made list of media contacts.

Pitching 63

Pitching Analytics Enterprise System 63

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.

Meeting 94

Meeting Transportation Media Sports 94

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. Do you write a new pitch all together? This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process.

Software 69

Software Tools Pitching Media Relations 69

Bianchi Biz Blog

DECEMBER 7, 2020

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. I also write about mobility and transportation topics, including pedestrian safety. If a story topic interests me, I expect I will report and write a better story.

Automotive 56

Automotive Report Meeting Transportation 56

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. From the perspective of the consumer team in the Boston office the answer is a resounding, NO! Client: Blink.

Print 60

Print Media Travel Wireless 60

Journalistics

JANUARY 24, 2016

These posts represent the types of things you might not want to write about again. When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company. Some might call me old-fashioned when it comes to media relations.

Blogging 69

Blogging Strategy How To Writing 69

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media.

Comparison 120

Comparison Television Print Social Media 120

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. Trends in advanced safety systems and more efficient equipment technology. I really enjoy writing stories where people share their experiences or perspective. Describe the craziest or most fun story you have written.

Groups 55

Groups Meeting Transportation Media 55

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Last time we spoke about your content strategy. What are we doing?"

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Bianchi Biz Blog

NOVEMBER 16, 2020

I recently did a piece that gave a behind-the-scenes look at how FCA’s user-experience team has had to fine-tune the new Uconnect 5 infotainment system during the pandemic while everyone works from home. I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there.

Automotive 92

Automotive Meeting Report Media 92

Solo PR Pro

AUGUST 5, 2019

Changing Channels Before we look at the tech effect on PR, the survey results show an interesting disparity where CEOs and PR students place a higher value on shared media (defined as social media and online influencers). as a profession, we must prevent media relations from becoming a lost art.

Technology 66

Technology Trends Survey Report 66

Business Wire

FEBRUARY 21, 2017

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage. Do not just say what the project is, explain the importance to your end audience.

Writing 216

Writing Report How To Google 216