ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. I’m not one who think the trend is good for PR people who specialize in earned media placement, for obvious reasons. PR is about reputation. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

David PR Group

DECEMBER 2, 2016

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world. Online reputation is much more than search results. Ouch, right?

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

Communications Conversations

MARCH 19, 2015

Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. How could a brand like Spirit have SUCH a negative brand reputation and still be in business? And yet they seem to have a HORRIBLE brand reputation. They would be more aggressive with media relations.

Airlines 60

Airlines Reputation Brand Branding 60

Stern + Associates

OCTOBER 26, 2023

They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. Your communications strategy isn’t just a series of silos but an intricate web where what effects one part will impact another.

Agency 62

Agency Communications Crisis Communications Crisis 62

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

DECEMBER 21, 2021

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. Reputation management is crucial. . ~ Eric Koefoot , President & CEO, PublicRelay , Inc. .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G. Hereford Award out of over 300 entries.

Airlines 87

Airlines Web SEO Internal 87

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Modern digital media brought web analytics which have made gathering metrics easier. Here are the top ten metrics respondents say they track: 1) Web traffic / web analytics: 73%.

Measurement 122

Measurement Communications Survey Web 122

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. Herein lies a limitation of the use of AI in public relations. More nuanced topics such as the impact of public relations on misinformation or climate change are challenging.

Publicity 98

Publicity Wikipedia Marketing Training 98

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? My reading of blogs by public relations professionals also suggests that most of them see this same potential.

Reputation 52

Reputation Social Media Internal International 52

Bad Pitch Blog

MARCH 25, 2010

Media relations gets a bad reputation in our industry. It''s because so many PR professionals are taught media relations so quickly/poorly/cursorily -- if at all -- that many probably suck at it. As a result, they hate media relations and as they rise in the ranks they''re inspired to cast it aside.

Media Relations 41

Media Relations Media Pitching Web 41

The Hoyt Organization

DECEMBER 8, 2023

Furthermore, social media offers a unique opportunity to keep your ear to the ground by monitoring discussions related to your brand and industry. This lets you respond promptly and manage your brand reputation. Social media is also an excellent tool for lead-generation campaigns.

Leadership 52

Leadership Social Media Reputation Brand 52

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Presspage

MAY 31, 2023

By being intentional and purposeful in how information is shared, these teams can maximize their impact and maintain control over the narrative surrounding their brand and therefore reputation. Traditional methods of storytelling, such as press releases and media relations, are no longer sufficient in engaging with the audience.

Brand 78

Brand Branding Storytelling Software 78

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JANUARY 12, 2021

I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services. Yes, you should try to include multimedia if you can because it supports your media relations efforts. Do you really need images and videos in press releases?

Financial 89

Financial Video Survey Google 89

PR Job Coach

AUGUST 21, 2010

In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. In the process these poor souls harmed their credibility and reputation, sometimes forever.

Web 135

Web Pitching LinkedIn Interviews 135

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. You can get a copy of the full report here: 2018 State of the Media.

Survey 103

Survey Report Media B2B 103

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. The credibility and authority factors Broadcast media has traditionally been perceived as a reliable source of information.

Radio 75

Radio Television Media Local 75

David PR Group

SEPTEMBER 11, 2014

Most of us are aware that we can turn off web browser settings that track our history. Private browsing makes sense when you are using someone else’s computer, want to view pages without historical cookies influencing performance, or want to keep your web activity private.

Trends 59

Trends Privacy Web Reputation 59

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Data collection can be easier when you’re holding online events or interacting with communities on your web channels. You can then start to fine-tune the route forward.

Community 92

Community How To Marketing Data 92

Stuart Bruce

SEPTEMBER 30, 2014

Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life. The social web is no longer new, but should be an integral part of how a successful company operates.

Social Media 150

Social Media Twitter Radio Sports 150

Critical Mention

NOVEMBER 5, 2019

Another great benefit of networking across social media channels is the ability to ensure your business stays relevant by monitoring your audience. Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. Doing so helps increase web traffic and form completions.

Social Media 105

Social Media Media Customer Service Radio 105

Shift Communications

DECEMBER 26, 2016

Over the years, we’ve uncovered some amazing, easy-to-use and best of all – free – tools the search engine offers that can make a big difference in a media relations program. Leveraging data to strengthen your public relations efforts can be complicated – but it doesn’t have to be. Google Trends. Casey Egan. Marketing Analyst.

Google 98

Google Data Pitching Tools 98

Reputation Us

AUGUST 1, 2016

Capistrano comes to LT Public Relations from MIA BELL, a full service retail strategy firm that specializes in national business development for brilliant natural, organic beauty and personal care brands. He supported the PR team through media relations and content development for the web, social and print.

Internal 60

Internal International Crisis Management Retail 60

Lauri Pehar Borsh

JANUARY 31, 2014

Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. Originally published on the Jaffe PR Blog on Jan 22, 2014.

Social Media 83

Social Media Media Journalism Reputation 83

Wadds Inc.

JANUARY 16, 2023

They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards. Their actions do not represent most of us who are called to be public relations professionals. We in PR must continue to do all we can to protect and defend our reputations as professionals.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. 5. Make a plan for communicating with the media.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

David PR Group

OCTOBER 17, 2014

When the Internet came along and turned the media business on its ear, we watched as print outlets slowly evolved into media companies trying to figure out how to structure their new web-based editions. Do we charge for it? Part of it? Do we give it away?

Journalism 85

Journalism Print Newspapers Advertising 85

The Resolution Blog

OCTOBER 7, 2015

And, hey guys, it’s not like we have our troubles to seek as an industry when it comes to reputation. #B: Web Results Direct. Media Relations Blog. IC AG Public Relations. He helps businesses and organisations to use SEO, media relations, content marketing and social media marketing.

SEO 120

SEO Engineering Content Marketing Agency 120

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. PR can even boost your SEO.

Writing 40

Writing SEO Web Content Marketing 40

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Critical Mention

SEPTEMBER 10, 2019

With that said, your online presence plays an incredible role in your organization’s reputation. Maintaining a successful online reputation can boost credibility and increase sales. We have put together five different ways you can improve your online reputation so you can help grow your brand. Monitor your Online Reputation.

Reputation 60

Reputation Case Study Mobile eBook 60

Waxing UnLyrical

MAY 6, 2011

That being said, I am currently working to apply my skills to my own endeavors (re: web site, blog, Twitter, etc…) and wanted to get insight into how you gained your first few clients and maintain your success.&#. If you position yourself as a publicist, you’ll get a lot of media relations inquiries.

Web 77

Web Writing Blogging Reputation 77

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Guarding their reputation and work also necessitates new patent/ copyright laws in place. ” ~ Prof.

Writing 198

Writing Communications Marketing B2B 198