The Hoyt Organization

JANUARY 25, 2024

Invest In Media Relations In an already crowded cannabis market, media relations can help you reach new audiences. This will not only improve user experience but also boost your SEO rankings. This market analysis should also help you understand who your competitors target and what has worked for them.

Strategy 96

Strategy Brand Branding SEO 96

ImPRessions - Crenshaw Communications

JULY 6, 2022

While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information. Getting on the phone.

SEO 333

SEO Analysis Meeting Travel 333

Onclusive

SEPTEMBER 7, 2021

Blogs In our experience, a brand’s blog can become an excellent website traffic and conversion driver as a result of improved SEO. However, newswire distribution is as important to your plan as ever, because it supports SEO and continues to result in significant website activity.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. One reason for the concern about earned media is the flabbergasting ratio of PR people to journalists.

SEO 227

SEO Agency Reputation Policies 227

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

JULY 7, 2021

To build trust, and to encourage a response to a solid pitch, even if the answer is no. The truth about media relationships is that they’re most valuable in generating a fast answer, not a guarantee of coverage. . Do you have any news for us to pitch? Never ask an executive if they have anything for us to pitch.

Agency 353

Agency Interviews Pitching Retail 353

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. An added bonus for the SEO team: Most blogs allow guests and contributors to include backlinks throughout their content. Blogs are easy to share.

Media Relations 135

Media Relations Publicity Media Blogging 135

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. But this is SEO, not digital PR. Social media, blogs, podcasts, and other online channels presented new opportunities for communication.

Digital PR 83

Digital PR SEO Engineering eBook 83

Bad Pitch Blog

JANUARY 13, 2016

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. These same words make it easier than ever to send a bad pitch. The good news?

Pitching 40

Pitching Media Relations Media Big Data 40

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 169

Technology Publicity Software Pitching 169

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. Or offer to take a stab at first drafts of bylines, press releases, or pitches. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. Explore SEO link building budgets You might not expect this one but it’s big! I know as I have pitched and won these budgets.

How To 180

How To SEO eBook Measurement 180

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more. It’s critical. .

How To 279

How To Media Pitching Creativity 279

Sword and the Script

MARCH 17, 2015

For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. As a result, I chalked up bad pitches to one or two lazy PR people (or worse, intentionally manipulative ).

Pitching 60

Pitching SEO Media Relations Report 60

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. See these related posts: Media Relations: Proven Ways to Get More Out of It.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market.

Software 134

Software Pitching Analysis Community 134

Sword and the Script

DECEMBER 29, 2020

Journalists Love Twitter, and if Your Job is Media Relations, You Should too. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms. The median public relations salary in the U.S. Sorry, Press Releases Do Not Help Your SEO Anymore. I found the product to be impressive and promising.

SEO 101

SEO Software Resources Newspapers 101

Rock the Status Quo

AUGUST 20, 2015

But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. I also took a quick look at media relations and pitching, to see what search trends looked like there. The results surprised me.

SEO 100

SEO Comparison Content Marketing Trends 100

PR in High Definition

AUGUST 21, 2018

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. media relations) PR agency, an SEO agency or an influencer relations agency – but when you only have the budget for one of them, the temptation is to invite all three to pitch.

Agency 48

Agency Pitching SEO Comparison 48

Sword and the Script

SEPTEMBER 18, 2018

I understand more about a media company’s ins and outs and the structure and challenges they face. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. The post Managing Media Relations for a Publisher; Off Script No.

Media Relations 68

Media Relations Media Insurance Insurance 68

ImPRessions - Crenshaw Communications

JUNE 11, 2020

A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. When a release is distributed through a paid service, it runs in hundreds of online outlets and will typically enjoy a temporary SEO bump. Releases work with branded content.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. Public relations is about making great content that engages, educates, and entertains. Ignore SEO at your peril. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Notice none of them cited a wire service.

Survey 96

Survey Industry Leadership Study 96

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Because you have extra budget to spend on sponsored content, you have all the control. But what are its drawbacks?

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

MAY 3, 2019

Using paid tools to boost engagement with your earned media. Better connecting your hard-won media placements with the value they bring to your SEO team. More important, they’ll magnify and multiply your hard-earned successes beyond the impact they once had when they stood as “earned media” alone.

How To 134

How To Education Exercises Newspapers 134

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations. They can develop accessible communication to handle media inquiries to ensure the brand responds to any challenges swiftly and confidently. #7.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. It raised a Series A round of funding for $1.1

Software 89

Software Pitching Measurement Enterprise 89

Landis PR

MAY 1, 2023

If you use Google Chrome, AIPRM for Chat GPT is a convenient extension that integrates with ChatGPT and provides curated prompt templates for a range of industries, such as sales, marketing, SEO, and SaaS. Media Relations AI tools can also be utilized in media relations. Once you have the draft release, PressPal.ai

Tools 52

Tools Marketing Writing Resources 52

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. Land a media relations pitch with SEO and social audience data If you want to improve your media relations game I recommend reading the 2019 Cision Global State of Media Report.

Privacy 60

Privacy SEO Pitching Instagram 60

ImPRessions - Crenshaw Communications

JULY 14, 2021

The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Further, the associated digital content has the added benefit of boosting SEO with higher domain values. Speaking gigs can also offer opportunities for repurposed marketing and PR content.

B2B 334

B2B Company Case Study Conference 334

5W PR

JUNE 15, 2022

For example, companies in the cannabis industry can set up SEO and email sign-up targets. Pitching content to journalists and media outlets should always be focused on the reasons why the journalist or outlet should be accepting and publishing the company’s pitch. Media Relations.

Brand 88

Brand Branding Consumer Pitching 88

PRSay

AUGUST 9, 2019

I’m not saying that press release SEO, Facebook pages or Snapchat strategies are bad. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Strategy 130

Strategy Newspapers Facebook Google 130

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Polaris

NOVEMBER 29, 2014

Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. Ketchum, a multinational public relations firm, invites bloggers to enjoy a four-course meal prepared by a celebrity chef at a New York City restaurant. .” Yet even I’m bombarded with irrelevant pitches addressed to “Undisclosed Recipients.”.

Policies 181

Policies Marketing Viral Pitching 181

PRSay

MARCH 30, 2018

I’m NOT saying that press release SEO or Facebook community management or blogging or podcasting are bad — great tools that contribute to great outcomes. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Facebook 92

Facebook Newspapers Google Strategy 92

Prohibition

SEPTEMBER 27, 2022

SEO can be improved through PR. Public Relations can play a key part of any Search Engine Optimisation (SEO) strategy. As your brand is mentioned online more frequently through earned media coverage, it becomes more visible, meaning potential customers become more likely to visit your website.

Publicity 62

Publicity Brand Branding SEO 62