The Hoyt Organization

JANUARY 25, 2024

Invest In Media Relations In an already crowded cannabis market, media relations can help you reach new audiences. This will not only improve user experience but also boost your SEO rankings. This market analysis should also help you understand who your competitors target and what has worked for them.

Strategy 104

Strategy Brand Branding Local 104

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. Paid Social: Cliff Notes to 3 Social Media Studies.

Study 138

Study Media Relations Media B2B 138

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer? ” Why do SEO people always mention they are a content writer?

SEO 100

SEO Pitching Small Business Agency 100

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. Jokes, aside, earned media has and will always have a place in public relations.

SEO 227

SEO Agency Reputation Policies 227

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Onclusive

SEPTEMBER 7, 2021

Blogs In our experience, a brand’s blog can become an excellent website traffic and conversion driver as a result of improved SEO. However, newswire distribution is as important to your plan as ever, because it supports SEO and continues to result in significant website activity.

Measurement 356

Measurement SEO Web Social Media 356

PRSay

MAY 23, 2018

An added bonus for the SEO team: Most blogs allow guests and contributors to include backlinks throughout their content. Where traditional outlets can take weeks and sometimes months to publish an article, blogs are able to get posts up within days or even hours. Blogs are easy to share. Blog posts are highly shareable.

Media Relations 135

Media Relations Publicity Media Local 135

ImPRessions - Crenshaw Communications

JULY 6, 2022

It should never be the sole distribution method, but it’s an efficient way to put out key announcements and can sometimes offer an SEO boost. But there are several budget friendly options that can offer more targeted SEO reach for a gentler cost.

SEO 333

SEO Analysis Meeting Travel 333

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. See these related posts: Media Relations: Proven Ways to Get More Out of It.

SEO 64

SEO Tools Engineering Web 64

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. But this is SEO, not digital PR. Social media, blogs, podcasts, and other online channels presented new opportunities for communication.

Digital PR 83

Digital PR SEO Engineering eBook 83

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

And public relations in particular simply doesn’t lend itself to sudden starts and stops. Media relations results can lag activity by three months or more. And I’d argue that no marketing function confers the credibility and SEO impact of earned media. No amount of paid advertising can buy trust.

Comparison 296

Comparison Advertising Advertising Reputation 296

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. Explore SEO link building budgets You might not expect this one but it’s big! They are specialists. With all PR measurement remember….

How To 180

How To SEO eBook Measurement 180

Remote PR Jobs

SEPTEMBER 25, 2023

PR drives SEO. PR’s role goes beyond earned media coverage, but it’s still an essential piece of many PR campaigns. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO.

Mobile 100

Mobile SEO Reputation Web 100

Bianchi Biz Blog

FEBRUARY 22, 2024

Traditional and digital media relations environments are seeing it, too. Online success starts with SEO (search engine optimization). A story in a trusted media outlet may get you on page 1 of the results, while your website maybe come pages later, if at all, in a search.

Automotive 65

Automotive Technology SEO Engineering 65

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

SEO value: Since Google made press releases nofollow links, SEO impact is less likely. So a release should be written to gain the type of coverage that will itself boost SEO – that is, from high-value media domains, not for a quick bump.

SEO 279

SEO Print Financial Product Launch 279

Ishmael's Corner

MAY 17, 2015

The post New England Patriots Forget to Run SEO Play for Deflategate Microsite appeared first on Storytelling Techniques For Effective Business Communications. New England created a microsite to defend Tom Brady’s honor and the integrity of the franchise after the Wells Report reignited Deflategate. For the 27 Americans out […].

SEO 60

SEO Storytelling Content Marketing Report 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. A useful goal is to keep ‘master’ lists as up-to-date as possible. We write a great deal in PR.

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

SEPTEMBER 18, 2018

Not only is it great for SEO, but it helps with potential investors, employees and clients that see we are active in the news ourselves. The post Managing Media Relations for a Publisher; Off Script No. 7) How has your nonprofit experience helped you professionally?

Media Relations 68

Media Relations Media Insurance Insurance 68

Sword and the Script

DECEMBER 29, 2020

Journalists Love Twitter, and if Your Job is Media Relations, You Should too. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms. The median public relations salary in the U.S. Sorry, Press Releases Do Not Help Your SEO Anymore. I found the product to be impressive and promising.

SEO 100

SEO Software Resources Newspapers 100

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR drives SEO. PR’s role goes beyond earned media coverage, but it’s still an essential piece of many PR campaigns. Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior.

Mobile 244

Mobile SEO Web Journalism 244

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

Landis PR

AUGUST 1, 2022

By using PR tactics such as media relations and social media marketing, brands will form a consistent brand identity that goes beyond the product or service they are selling—almost taking on a persona of its own. A Note on SEO: Though SEO is important, it shouldn’t be the driving source for your PR efforts.

Publicity 98

Publicity Brand Branding SEO 98

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. Ignore SEO at your peril. SEO and PR can influence search ranking and increase site traffic. Aiming too high to start.

SEO 178

SEO Storytelling Product Launch Measurement 178

Bianchi Biz Blog

SEPTEMBER 7, 2023

With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, doing social media promotion, and creating blog posts, videos, webinars and other content.

Automotive 73

Automotive Media Mobile B2B 73

5W PR

MAY 6, 2022

Media Relations. For this, PR needs to find the target audience for the product and promote the product on media channels where the potential customers are likely to be. SEO and Content Marketing. These high-quality backlinks help the website’s SEO and how high they appear on SERP.

How To 88

How To SEO B2C Content Marketing 88

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Survey 94

Survey Industry Leadership Study 94

Rock the Status Quo

AUGUST 20, 2015

But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. I also took a quick look at media relations and pitching, to see what search trends looked like there. The results surprised me.

SEO 100

SEO Comparison Content Marketing Trends 100

Deirdre Breakenridge

MAY 8, 2017

In the Agency Search Report, we argue the importance of PR reflects the continued evolution of what public relations means in the minds of clients. It’s seen as far more than media relations. Media coverage mattered as much then as it does in a digital world. Again, it’s all about PR Expanded. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. At the top of the funnel, in the awareness phase where leads are generated, engagement, and the delivery of compelling information are critical. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . But what are its drawbacks? Cons: Short lifespan. When the budget runs out, the impact wanes. Expensive process.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JUNE 11, 2020

A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. When a release is distributed through a paid service, it runs in hundreds of online outlets and will typically enjoy a temporary SEO bump. Releases work with branded content.

SEO 221

SEO Data B2B Writing 221

Bad Pitch Blog

JANUARY 13, 2016

Like when pitching blogs and social media were still new. Interview Briefs, Spokespeople & So-Called Media You Should Avoid : We look well beyond the front end of the media relations process. This includes tips for the other side of the pitch.for spokespeople and interview briefs and more. Don't get me started.

Pitching 40

Pitching Media Relations Media Big Data 40

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more.

How To 279

How To Media Pitching Creativity 279

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

What’s more, a brand or personal reputation that is built through executive speeches, user reviews, bylined content, and earned media coverage will enjoy the credibility that comes from implied endorsement from authoritative sources, not just self-promotion. Earned media boosts SEO. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185