Sword and the Script

MAY 7, 2019

It was a better way of helping people find information on the web. Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. So, all things considered, DA is a pretty good measure of quality, in my experience.

Google 138

Google Banking Engineering Web 138

ImPRessions - Crenshaw Communications

JULY 11, 2018

This may not be as easy as it sounds given travel schedules and other commitments, but it’s important to seize the opportunity. PR measures up. Clearly it’s best to have metrics established in advance as well as access to data like a client’s web analytics. What happens after the reporter says yes?

Report 136

Report Interviews Pitching Construction 136

The Resolution Blog

APRIL 9, 2019

Gini Dietrich We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO. I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. This is a marvelous, inspiring period of history when anyone can shed the traditional burdens of authority and build true influence on the web through their own merits. It’s in a cafe in Berlin.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

JUNE 6, 2018

News travels insanely fast through a multitude of channels and is nearly instantaneous–it’s online mere moments after it’s picked up by a publication. The speed news travels leaves very little time for PR pros to respond through a statement or even a social media post.

Travel 83

Travel Social Media Crisis Trends 83

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses.

Digital PR 62

Digital PR Tools Google Pitching 62

Maxim Behar

SEPTEMBER 4, 2023

In his podcast a while ago, the basketball coach recounted how he had cut his ex-girlfriend's hair, but this excerpt was pulled again in the days when the web is boiling over the horrific case of abuse of the 18-year-old girl from Stara Zagora. We all need to learn how and what we speak, write, look like. literally like first graders.

Social Media 52

Social Media Media Writing Web 52

Buzzstream

DECEMBER 28, 2023

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. That’s where Pixlr comes in.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. That’s where Pixlr comes in.

Tools 71

Tools Blogging Pitching Google 71

Contently - Strategy

OCTOBER 18, 2022

AI tools tell you what your ideal customers are doing on the web. Brandwatch : Measure customer sentiment, how you stack up to your competitors online, and your brand perception. Katelyn Bourgoin , customer research expert and founder of Customer Camp , tells us why: “Empathy doesn’t travel through osmosis. The best part?

B2B 137

B2B Company Survey Enterprise 137

Buzzstream

DECEMBER 28, 2023

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. That’s where Pixlr comes in.

Tools 62

Tools Blogging Pitching Google 62

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Since that point, the health of the business-to-business market has been mixed.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. 3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). But publishing our content, for most communications professionals, is still a fragmented process. So frustrating!

Media 79

Media Analytics Technology Corporate 79

Maxim Behar

MAY 10, 2021

He is the co-founder of Seychelles News Agency and creator of the new modern online web look of the Seychelles NATION. The massive information about the need for all people to be vaccinated and very proactive governmental measures will help a lot for sure.

Newspapers 98

Newspapers Tourism Government Journalism 98

Sword and the Script

JANUARY 20, 2018

The full paper has examples from various vertical markets including healthcare, energy and travel among others. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. I bet the CMO at Cisco wishes there are that many salespeople using their CRM each week.

Case Study 100

Case Study B2B Study Marketing 100

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. . The rule is: if you can’t measure the results, eliminate it.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Stephen Waddington

JANUARY 17, 2019

Measure and benchmark the results of your campaign based on your goal. It is frequently used in consumer categories where knowledge or service is deemed to be a premium such as dating, personal finance, health and travel. Test and learn. This is the basis of performance marketing. Cost per outcome is a popular metric for paid activity.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. I think on the flip we have also recognized things we did miss, and I would expect some types of travel, entertainment, family-focused activities and experiences that let us enjoy time with those we love to come roaring back. Predictions posts around the web. Marketing predictions.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

MAY 2, 2017

I think both sides bring a lot of skills to each that can make the individual practices better: PR (broad view of the big picture and great words) – marketing good view of the customer story and a stronger history of measurement models (ROI and KPIs). The last part is to then measure your results. Georgetown: What is IMC?

Corporate 61

Corporate Communications LinkedIn Agency 61

Waxing UnLyrical

FEBRUARY 15, 2013

The brands were measured against two parameters: The average time it took for brands to respond to the tweets; and. 67% of Indians who are on the web use online reviews to help them make purchases. reading and traveling. The response rate based on the total number of replies relative to total tweets sent.

Twitter 94

Twitter Facebook Social Media LinkedIn 94

MaccaPR

JANUARY 6, 2015

Is it website or Web site? From an in-flight video featuring a dancing Richard Simmons to the quippy "Do It For Denmark" campaign, Paul Maccabee assessed " 9 Travel Marketing Campaigns That Will Make You Laugh.". #9. Top 10 MaccaPR Blog Posts of 2014. #1. If you haven''t already, this is a great post to bookmark.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Waxing UnLyrical

AUGUST 10, 2015

Why: “When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. Learn how to gauge the effectiveness of your brand’s email efforts in this week’s roundup. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t).

Analytics 40

Analytics Travel Writing Analysis 40

Cision

AUGUST 26, 2015

Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Founder of SOBCon, the high-touch business summit, social web strategist, and one of the most thoughtful, prolific bloggers on the planet. Luxury travel & marketing strategist, speaker, #InfluencerChat co-founder and entrepreneur.

Social Media 120

Social Media Twitter Media Nonprofit 120

Norton's Notes

JULY 29, 2015

Sometimes I’m required to travel or take part in last minute project. Twitter’s approach to open data also makes measurement easy. Deep down, I’m still a lover of long form content and don’t want to lose this to valuing web clicks. We should all be concerned about the growth of the dark web.

Interviews 28

Interviews SEO Banking Radio 28

Norton's Notes

SEPTEMBER 3, 2015

Too many things, from coffee and animals to ballet and travelling. We’ve had a measurable impact on their business and we love working with them. Define your goals, and how they will be measured. Content marketing (including PR) that impacts the bottom line (for B2B companies). What are you passionate about? Implement it.

Interviews 28

Interviews B2B Blogging Real Estate 28

Masters in Communications

FEBRUARY 12, 2022

Also includes mobile gaming, social media, and the web. Mass communication is about sending one message with the intention of reaching more than one person - whether that is travelers on a road encountering a land boundary or watching television. These monuments were designed as messages to the world.

Ethics 52

Ethics Communications Print Television 52

PR 20/20

SEPTEMBER 19, 2017

According to a recent survey by CMO Council and RedPoint Global , “… only 3% of respondents felt all of their automation, engagement and deployment tools were fully connected, with data, metrics and insights traveling freely between different technologies.”. Luckily, HubSpot is delivering.

Marketing 40

Marketing Tools Data Report 40

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. It was constant traveling. I still travel and present at many global PR forums. Maxim: Over 60 for sure.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

AUGUST 9, 2011

Media on event, especially if working overseas, appreciate wifi during travel time when they can write up reports, upload or use social media. Although many of the measures can be deceptive (confusing “impression” with “view”), it is helpful to have some data to analyse and use as a benchmark for measurement.

Twitter 40

Twitter Social Media Conference Video 40

Waxing UnLyrical

DECEMBER 21, 2010

Now, you have to get on the boat and travel out of your island to visit wherever there is something happening. However, it is fine to make your island your base which you leave everyday to travel abroad and then come back to it at the end of the day. My island (base) is my Amplify site. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Facebook 108

Facebook Twitter Blogging Social Media 108

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. On practical steps/habits) To be maximally concentrated I travel. The Wall Street Journal calls him a top influencer on the web. I measure my productivity and outputs in many different ways. An all round nice guy. Email is killing me.

Writing 114

Writing Social Media SEO Blogging 114