Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Since that point, the health of the business-to-business market has been mixed.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

JANUARY 20, 2018

This is also an important point because marketing technology is only useful if people actually use it. The full paper has examples from various vertical markets including healthcare, energy and travel among others. The case study says the Cisco AR catalog has more than 2,500 weekly users. Why is this relevant to B2B marketing ?

Case Study 99

Case Study B2B Study Marketing 99

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Norton's Notes

JULY 29, 2015

Sometimes I’m required to travel or take part in last minute project. Twitter’s approach to open data also makes measurement easy. Deep down, I’m still a lover of long form content and don’t want to lose this to valuing web clicks. How do you think an ever increasing growth in technology will change the marketing sector?

Interviews 28

Interviews SEO Banking Radio 28

Norton's Notes

SEPTEMBER 3, 2015

Too many things, from coffee and animals to ballet and travelling. We’ve had a measurable impact on their business and we love working with them. Define your goals, and how they will be measured. How do you think an ever increasing growth in technology will change the marketing sector? What are you passionate about?

Interviews 28

Interviews B2B Blogging Real Estate 28

PR 20/20

SEPTEMBER 19, 2017

Many CMOs and CIOs resort to several platforms to piece together holistic technology stacks (CRM, CMS, sales enablement, analytics, the list goes on). HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. Luckily, HubSpot is delivering.

Marketing 40

Marketing Tools Data Report 40

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. It was constant traveling. I still travel and present at many global PR forums. Maxim: Over 60 for sure.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

AUGUST 9, 2011

It can also be useful for those using geosocial networking technology to be able to connect on arrival and with others. Wifi technology. Media on event, especially if working overseas, appreciate wifi during travel time when they can write up reports, upload or use social media. Focus on actual attendees.

Twitter 40

Twitter Social Media Conference Video 40

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

MAY 2, 2017

Two things really stand out to me: a) How I define the scope of the practice (and what I think the word PR means) and b) the tools and technology available to see how a message is taking hold. The last part is to then measure your results. She is Wendy Zajack and she’s my guest for this latest edition of Off Script.

Corporate 61

Corporate Communications LinkedIn Agency 61

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Cision

AUGUST 26, 2015

VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Founder of SOBCon, the high-touch business summit, social web strategist, and one of the most thoughtful, prolific bloggers on the planet. Staying in tonight?

Social Media 120

Social Media Twitter Media Nonprofit 120

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. On practical steps/habits) To be maximally concentrated I travel.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. Marketing predictions. Susan Kostal | Stet.

Marketing 170

Marketing Employee Content Marketing Training 170

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52