Cision

NOVEMBER 28, 2017

The amount of information you need to contact an influencer — direct phone, email, social handles, pitching preference, outlet information, history and bio, etc. Additionally, once that first campaign has been executed there are always updates that need to be made based on results ranging from pitching preferences to opt-outs.

Small Business 245

Small Business Media SMB Pitching 245

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. A chapter a day will also be published on the website and shared via @weareproofed on Twitter. How do you recommend planning and measuring success? Start your own business and pitch for work. The recruitment market is tough.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

DECEMBER 22, 2020

71% of 337 respondents to a Twitter poll said they should report to the CEO. The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 178

Survey Marketing B2B Study 178

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. Measuring up, Marsha. PR is about building your brand and your authority over time. Quantity, quality and Google Analytics.

Data 78

Data Newspapers Analytics Measurement 78

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Burrelles Fresh Ideas

OCTOBER 24, 2023

The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social.

Strategy 97

Strategy Ethics Social Media Data 97

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Jeff Dionise, Beryl Love , Patty Michalski and Susan Page provided attendees insightful pitching tips.

Mobile 120

Mobile Print Trends Twitter 120

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. Decision Time Nears for Mega Measure: FASTER Bay Area. I really don’t have one.

Meeting 98

Meeting Media Print Enterprise 98

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Editorial calendars can be incredibly helpful in determining when to pitch certain stories. Measure your lists’ success.

Pitching 40

Pitching Media Radio Print 40

Cision

MAY 4, 2015

Monitor conversations across Twitter, Facebook, Instagram, LinkedIn, YouTube, Glassdoor, Yelp and more. Measure the most effective content and optimize strategies for ROI. It is designed to help communicators build relationships with influencers and prospects, distribute and amplify quality content, and measure and report success.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? The proliferation of owned media. Media’s evolving landscape.

Reddit 120

Reddit Social Media Pitching Comparison 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations. PR can create media coverage emphasizing the brand’s campaigns, pitch directly to potential investors, or build collaboration with relevant organizations.

Video 110

Video Marketing SEO Social Media 110

Bad Pitch Blog

AUGUST 4, 2010

People sometimes ask us why we out our own on The Bad Pitch Blog. Our traffic logs show that bad pitches get more traffic than our how-to articles. In fact, the average daily site visits increase by 100 percent (thanks in part to sites like Twitter). Consider the various outlets that send us pitches, and promote, our content.

Pitching 68

Pitching Case Study Print Google 68

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Collect and cultivate freelancers.

Television 120

Television Interviews Engineering Tools 120

Beyond PR

MARCH 22, 2018

Just measure it in inches.” You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Social Media – Twitter, Instagram, Facebook, YouTube, etc. Connect with her on Twitter.

Media 75

Media Radio Newspapers Print 75

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient. The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape.

Data 120

Data Nonprofit Analytics Instagram 120

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Second, almost everything is now measurable. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 63

Marketing B2B Print Technology 63

OnePitch

MAY 12, 2022

What are the benefits of a broadcast placement rather than a digital/print one? Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story. Do that in high-energy, short and impactful soundbites.

Strategy 52

Strategy Interviews Pitching Energy 52

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation. To connect with Katie, you can follow her on Twitter. Contact us to discuss your specific needs.

Community 92

Community How To Marketing Data 92

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. Could you see this content in a printed magazine, encyclopedia, or book? Both are on a 100-point scale.

How To 71

How To SEO Google Examples 71

Waxing UnLyrical

SEPTEMBER 13, 2012

The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. It’s a far more visual experience to check out a person’s influence print. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

Measurement 73

Measurement Print Analysis Journalism 73

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount. Contact us for more information and to discuss your specific needs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. Truescope product overview.

Tools 162

Tools Media Software Analysis 162

Bad Pitch Blog

AUGUST 11, 2009

Editor''s Note: Nick Balkin''s Twitter is located at @ nickbalkin. Play Hard to Get Like Joyce''s Ulysses or any David Lynch film, a well-crafted pitch should be nearly impenetrable to mere mortals. For good measure, spell things phonetically and use random, Faulknerian italics. The Twitter Revolution is upon us.

Pitching 102

Pitching Twitter Facebook Report 102

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 64

Marketing Pitching Corporate Tools 64

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Bad Pitch Blog

APRIL 2, 2009

Be measured. And as usual, print this out, distribute it, hang it on the conference room whiteboard and on the refrigerator door. The next post, promise, will be the worst pitch imaginable. twitter @laermer. Phones don’t pick up nuanced speech. You need to be clear. Don’t go over the top, though. There you have it.

Conference 40

Conference Pitching Meeting Print 40

Beyond PR

JUNE 8, 2016

Regularly assess whether they and the publication are still covering the topics you’re pitching them on. While you shouldn’t pitch them right now, keep them on your reading list and periodically circle back to see if their coverage area has expanded. Research, measurement, optimization and patience are key to success.

Media Relations 40

Media Relations Media Journalism Print 40

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

JUNE 2, 2011

At six weeks, they claimed to have sent out some pitches and some introductions. Then… upon asking to see the pitch and introduction, the PR pro said, “no problem,&# and promised to send an email along for review, along with a list of whom it would go to. Here are some key lessons: 1. While I would not choose this v.

How To 76

How To Pitching Local Interviews 76

Sword and the Script

JANUARY 3, 2017

I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Know a PR, marketing or sales leader with compelling ideas fit for print? Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch. Want to be part of the Off Script series?

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Waxing UnLyrical

NOVEMBER 30, 2010

I talked about everything from watching Twitter explode with Michael Jackson death rumors to how the Red Cross was using texting for crisis communications. In the months that followed he gave me the opportunity to research, plan, pitch and ultimately implement the site. We didn’t use it and we didn’t talk about it. pts Settings.

Blogging 60

Blogging How To Social Media Community 60

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. They receive literally hundreds of pitches a day so it’s a lot harder to grab their attention.”. Follow her on Twitter @ADHicken for tweets about marketing, the media, Cleveland and comic books.

Strategy 40

Strategy Media Radio How To 40

Bad Pitch Blog

JULY 14, 2009

Nielsen Media Research says they are measuring ratings for TV shows “regardless of the platform on which it is viewed.” Despite noble efforts, we still don’t have clear (read obvious) metrics to measure our efforts. REMEMBER: Bad Pitch Night School During The Day--July 29--registration is open: www.CrappyPR.com Twitter @laermer.

Training 46

Training Groups Customer Service Television 46

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. The social Fringe community.

Community 40

Community Print Twitter Creativity 40

Frederik Vincx

DECEMBER 11, 2015

Twitter paid amplification? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure.

How To 60

How To Software System Employee 60