Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Reporting (Premium) Reporting on monitoring results is where the rubber meets the road. And this year was no exception.

Pitching 96

Pitching Print Measurement Report 96

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. How will you measure success? AirPR: What are best practices in PR & content marketing measurement?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Barokas

DECEMBER 3, 2019

It took countless brainstorming sessions, messaging workshops, copy drafts and design meetings with our web partner for our vision to become clear. Barokas Communications is more than a top technology PR firm. Case studies also feature top line outcomes, to provide a glimpse at impact, results and how we measure success.

Case Study 78

Case Study Enterprise System Fashion 78

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Branding Brand Technology 62

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. Speak to, not at your audience. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Additional duties. In multiple mediums.”.

Communications 121

Communications Crisis Internal International 121

Flack's Revenge

DECEMBER 14, 2016

It reminded me of the awesome power of crowdsourcing and the social web. One person chimed in and said, essentially, “just go out and do great PR – you are wasting your time trying to measure.” The Complete Guide to Dashboards – The Measurement Advisor. The Inquiry. So I kept looking. Digging Deeper.

Measurement 120

Measurement Exercises Interviews Tools 120

PR 20/20

MARCH 7, 2023

Before the assessment portion, you’ll attend four courses: Discover the Next Generation of Google Analytics Use Google Analytics to Meet Your Business Objectives Measure Your Marketing with Google Analytics Go Further with Your Google Analytics Data. Find and evaluate AI technology vendors and partners. Classify AI applications.

Course 52

Course Marketing Analytics Google 52

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. Speak to, not at your audience. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Measuring the success of your influencer program As we noted earlier, it is key to establish the goals of your influencer program well before you launch. You may need to use technology to track these metrics.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. Speak to, not at your audience. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Tap into the knowledge base in your organization and use it to create compelling content that meets the needs of your audience. 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. First client meeting fear? Do you or one of your team members have their first client meeting coming up? Here ex-PR consultant and CoverageBook team member Laura Joint shares her best tips in how to ace your first meeting. A standard in article scoring?

Tools 137

Tools Publicity Measurement SEO 137

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. It’s imperative to meet on a regular basis to discuss performance, professional goals and areas to improve. Technology.

Marketing 52

Marketing Technology Internal International 52

Mindful Marketing

JULY 30, 2022

Jason Kichline is founder and chief technology officer of OnSong , namesake of one of the world’s most widely used music performance apps. Value-Added: “The defining measure for most consumers is what they receive compared to what they pay. A subscription model supports this additional functionality and added value.”

Software 84

Software Consumer Analysis Examples 84

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Anyone with a smartphone can shoot images and video.

Crisis 151

Crisis Government Energy Community 151

PRSay

NOVEMBER 10, 2016

Search for broadcast video has been limited historically to the metadata about that content; that is, the tags, short descriptions or, in the case of US TV, closed caption text, and for international content, speech-to-text transcriptions (created on our systems via TVEyes Language Technologies).

Television 79

Television Sports Web Advertising 79

Sword and the Script

JANUARY 20, 2018

It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. This is also an important point because marketing technology is only useful if people actually use it. The case study says the Cisco AR catalog has more than 2,500 weekly users.

Case Study 96

Case Study B2B Study Marketing 96

ImPRessions - Crenshaw Communications

MAY 3, 2017

As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites. Embrace technology and look for new tools. Want to make a killer impression the next time you meet with a prospect? And do some educating.

Writing 149

Writing Education Pinterest Creativity 149

Shift Communications

DECEMBER 12, 2016

This hypothesis meets all the criteria for a good hypothesis: Can be proven true or false. We’ll use SHIFT’s custom-built SCALE Scanner to evaluate links for social sharing and trust, as measured by Moz’s MozTrust score. Vice President, Marketing Technology. The Hypothesis. Testing one condition at a time. Christopher S.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Beyond PR

SEPTEMBER 29, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 57

Media Advertising Advertising Measurement 57

PR 20/20

AUGUST 22, 2017

IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Some of us willingly share more with strangers on the web than we would at the holiday dinner table. we’ll schedule a meeting one month from now, evaluate the new process and revise. It Demands Accountability.

Marketing 87

Marketing Resources Technology Internal 87

Shift Communications

FEBRUARY 3, 2016

You wouldn’t approach a meeting with a prospective customer that way, and this reporter has the capability to reach many prospective customers, current customers, investors and employees. That’s when I thought of the idea for a collar that could use cloud technologies to track dogs if they are ever lost. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. Their value and success will be measured by outcomes, not outputs.”. The marketing services industry is in a state of flux.

Agency 40

Agency Marketing Financial System 40

Waxing UnLyrical

JANUARY 24, 2011

(Wait for it…) Relax, I’m not going to re-list what’s already been written all over the Interwebz about affordable technology available to non-profits. As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

PR 20/20

AUGUST 17, 2017

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. Source: Mathew Sweezey ).

Marketing 49

Marketing eBook Case Study Comparison 49

Waxing UnLyrical

JULY 13, 2015

Why: “In the 21st century internal communications environment, trusted advisor status is earned not only for consultative skills, but for genuinely meeting your leaders half-way (or more!) Measuring employee engagement in internal communication. Why: “We exist to help create organizational competitive advantage.

Internal 40

Internal International Communications Employee 40

Shift Communications

FEBRUARY 13, 2017

However, one area where video-minded PR professionals fall short is how to measure the success of video communications. The old way of measuring video success was simple, if ineffective: how many views did our video receive? This harkens back to the old days of web analytics, when we all tracked hits. The Old Way. Video Metrics.

Video 117

Video Measurement Communications How To 117

PR 20/20

SEPTEMBER 19, 2017

Many CMOs and CIOs resort to several platforms to piece together holistic technology stacks (CRM, CMS, sales enablement, analytics, the list goes on). HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. Luckily, HubSpot is delivering.

Marketing 40

Marketing Tools Report Data 40

Maxim Behar

OCTOBER 15, 2023

Come meet my PR." And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. We have a bi-annual meeting at the House of Lords. PR is not a profession. How are you?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. So I write about all sorts from technology, hotels, food, news and of course my team here in Leeds.

Interviews 35

Interviews Writing Blogging Social Media 35

Norton's Notes

JULY 29, 2015

Twitter’s approach to open data also makes measurement easy. Deep down, I’m still a lover of long form content and don’t want to lose this to valuing web clicks. How do you think an ever increasing growth in technology will change the marketing sector? Always prefer a call or meeting in person. Email or call discuss?

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Regular dissemination of good communication, meeting and texting practices is also necessary. My own predictions are listed at the very bottom.

Marketing 192

Marketing Content Marketing Data Social Media 192

Norton's Notes

SEPTEMBER 3, 2015

Then I could be doing anything from attending client meetings to working on our own business strategy, pitching new clients or helping the team be great at what they do. We’ve had a measurable impact on their business and we love working with them. Define your goals, and how they will be measured. Develop your strategy.

Interviews 28

Interviews B2B Blogging Real Estate 28

ZudePR

JULY 20, 2016

1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions. It spokes off a coworking space, and has communal areas where the businesses meet. One circle’s the people you meet/message/chat with every few months, share information, shoot the breeze.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. PE Firm Buys 3 PR Tech Vendors.

Reputation 84

Reputation Technology Tools Data 84