Why It’s Hard to Measure PR in the First Place

Onclusive

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. And when you have a grasp on the science behind the tech, you can better explain issues tied to PR measurement to your C-suite leaders.

Are You Accurately Measuring the ROI of Your PR Strategy?

Cision

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. The post Are You Accurately Measuring the ROI of Your PR Strategy?

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Bringing PR Measurement Into the Digital Era

Cision

Read on to learn more about how PR can bring measurement into the digital era. They look at results across channels, such as PR, social, web, display advertising, search, etc. The Benefits of PR Measurement Across Channels. Bringing PR Measurement Together.

3 ways PR pros can use technology effectively

PR Daily

Technology has forever changed the way PR pros communicate with their audiences. No matter the organization or client, PR pros must learn to embrace social media communications—including the technology behind their chosen platforms.

The Most Important PR Measurement Tool You’re Not Using

Cision

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. Using out-of-date measurement techniques?

Web Ad Blocking – is it Ethical?

PRSay

The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. The Web is not free, it never was. Ethics Ad blocking Advertising American Association of Advertising Agencies BEPS block FTC Interactive Advertising Bureau Technology

Video: The Future of PR Measurement With Kevin Akeroyd

Cision

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. How to go about gathering the data needed to measure.

Expert advice for measuring the ROI of public relations

PR Daily

To further complicate things, measuring the return on investment (ROI) in PR is a seemingly herculean task. I hate to say it, but marketing directors and PR folks seem conflicted on measurement. Some are adopting the Barcelona Declaration of Measurement Principles.

How to Measure the Success of Video Communications

Shift Communications

However, one area where video-minded PR professionals fall short is how to measure the success of video communications. The old way of measuring video success was simple, if ineffective: how many views did our video receive? The Video Communications Measurement Funnel.

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5 technologies that will change how you do PR

Presspage

the importance of measurability. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. We still won’t see an email load as a web page does: it doesn’t play video or show interactives.

#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

And you can’t have a productive workplace if you’re not measuring it. Here is some of what we talked about: On how they got started: I realized the real opportunity was to figure out how to “end human suffering in the world as it relates to technology.”

The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. PR coverage has typically been measured by media outlet audience size.

TrendKite Reveals PR Attribution: Measure Traffic from Articles Without Links

TrendKite

Today, we're taking PR measurement to a new level with PR Attribution. This is new technology we’ve developed in-house, that allows PR professionals to see all visitors coming to their website from PR articles - regardless of there being a backlink in the article or not. The Pioneering Story of Measuring PR’s Digital Impact. A True Technological Feat : How PR Attribution Works.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

The Conundrum of Measuring PR Value

TrendKite

PR pros never had an easy time measuring PR value but it used to be just as hard for advertisers and marketers to prove their worth as well. The good news is; earned media and search technology has rapidly evolved to favor the PR professional – now its time for PR to evolve to capture the opportunity. The PR Reporting conundrum is that many of the data points they need to measure PR value are in platforms owned by Marketing, Sales and Web Development teams.

Using Twitter to monitor and measure public health and wellbeing

Stephen Waddington

A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter. Tools are limited to the publicly available data on the internet and relationships that the vendor has brokered with technology platforms. Social media listening is finding applications in healthcare. It’s a powerful example of modern marketing and public relations. Social media listening has become a booming business in the past five years.

Are You Accurately Measuring the ROI of Your PR Strategy?

Beyond PR

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago.

Video: The Future of PR Measurement With Kevin Akeroyd

Beyond PR

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. How to go about gathering the data needed to measure.

Is it time to refresh the Barcelona Principles?

PR Daily

PR pros report that proving value to leaders remains a key concern, despite almost a decade applying the vaunted measurement guidelines. Measurement has never been more important for PR practitioners. The idea, he says, was to stop measuring inputs and start looking at outputs. “It’s

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

Web Designer News. Jeff Sauro and Measuring U. Also, my web searches uncovered this great Medium article on 20 UX Design Blogs and this Quora Q & A on the topic. Tom Tullis, author of Measuring the User Experience will be speaking. Events NY Tech Tech Technology enterprise technology influencer marketing tech PR UXI enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design.

3 tips to catapult your B2B content and news past the noise

PR Daily

Show the evidence, but let people—not data, products or technology—be your storytellers. Big changes in search engine technology have also propelled the rise of business communication that is more conversational.

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Why you should already start evaluating your marketing strategy

PR Daily

Here are five reasons from the web design firm 97 Switch on why you should constantly be revisiting your marketing strategies: 1. RELATED: Struggling to measure the success of your comms programs? Measurable. Trying to increase web traffic?

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications.

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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year).

PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution

Sword and the Script

Recently, I’ve begun looking more closely at PR technology , companies. This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. 3) Measuring the influence of coverage.

NewsWhip’s Benedict Nicholson on Social Data to Boost PR

Flack's Revenge

This chart is a ranking of publishers based on the total engagements their web content about machine learning drove. PR Tech Social Media Tech Tech PR Technology engagement media relations PR social media

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Crowdsourcing PR Dashboard Advice

Flack's Revenge

It reminded me of the awesome power of crowdsourcing and the social web. One person chimed in and said, essentially, “just go out and do great PR – you are wasting your time trying to measure.” The Complete Guide to Dashboards – The Measurement Advisor.

The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]

Sword and the Script

Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility. PR Agility PR Solutions PR tech PR tools product review Technology

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Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

Web Designer News. Jeff Sauro and Measuring U. Also, my web searches uncovered this great Medium article on 20 UX Design Blogs and this Quora Q & A on the topic. Tom Tullis, author of Measuring the User Experience will be speaking. Events NY Tech Tech Technology

B2B Marketers: Even more data is coming, are you ready?

Shift Communications

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Vice President, Technology Business Development East Coast.

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Amid the Rapid Pace of Change, These 5 Fundamentals of PR are Still Essential

Sword and the Script

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. In technology, the classic comparison of Salesforce to Oracle is an iconic example. 5) Feedback and measurement. Two is the new five.

What’s in Your Fall 2014 Communications Toolkit?

PR Expanded

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Google Analytics 101 for Hospitals and Healthcare

Shift Communications

Think about what things hospitals measure in terms of marketing. One way to measure this is by returning visitors from social media channels. Examine and measure organic search traffic within your geographic radius. Vice President, Marketing Technology.

Monday Roundup: Internal Communications

Waxing UnLyrical

Our executional elements for that will include tactics and tools, certainly, but in the end, our messaging and measures must reflect our existential mission,” says Sean Williams as he lists several questions that will help gauge the effectiveness of your internal communications.

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. billion, the expandability of the social web is only limited by imagination.

{PR}edict: Predictive Analytics and the Future of PR, Part 1

Shift Communications

What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. With these technologies, turning data into valuable insights is within everyone’s reach. Vice President, Marketing Technology.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” Good morning from Atlanta!

Ok Google, how do you optimise PR in the age of voice search?

PR in High Definition

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. Siri and Cortana will refer you to the top web results.

How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. Vice President, Marketing Technology. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy

Brand24:  A Worthy Consideration for Media Monitoring [Product Review]

Sword and the Script

The system provides measures for the routine items you’d expect: mentions, impressions, likes, comments, and sentiment. It categorizes results into social media, forums, news, blogs and web results, though there was a lot of overlap. Marketing martech PR tools product review Technolog

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