Cision

JUNE 5, 2015

Ninety-five percent of communicators say they measure their PR, including social media. Two-thirds haven’t heard of the Barcelona Principles and 40 percent don’t set goals for social media. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you.

Resources 120

Resources Measurement Advertising Advertising 120

5W PR

MARCH 26, 2024

Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience. Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary. Media relations Stay ahead of the game by connecting with the media.

B2B 78

B2B Strategy Communications Case Study 78

5W PR

MARCH 26, 2024

For fintech, this means getting to grips with the media landscape and forming connections with the right people. The media scene It’s not a one-size-fits-all game anymore when it comes to financial news. It’s on the company to underline the robust security measures it’s put in place.

Strategy 78

Strategy Privacy Financial Guidelines 78

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. Users can track and share media mentions on the go. Measurement templates. And now onward with this month’s PR Tech Sum. >>>

Reddit 176

Reddit Software B2B Technology 176

Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. ” – IPR’s Organizational Clarity paper.

Internal 218

Internal International Communications Employee 218

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Surrogate and Social Media Metrics. Engaged time.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

You can download the subsequent white paper and see the complete list of evaluation criteria here. The full report white paper is 40 pages long and laden with findings, charts, graphs, and recommendations you can review. Too often media and TV do not portray us accurately.”

Ethics 110

Ethics Industry Publicity Analysis 110

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. The PESO model takes the four media types —paid, earned, shared and owned—and merges them together.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

JANUARY 28, 2016

Every brand knows the importance of social media. In fact, only 15 percent of marketers know how to prove the impact of their social media efforts quantitatively. The white paper provides a six-step guide for communicators to revamp their social strategies and shows why social listening and measurement need to be a part of it.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Casual observers of the many ways PR generates earned media, like jumping on a breaking story, might conclude that planning isn’t a priority. Some PR tactics can seem like spontaneous ones that require only media contacts and sales skills. They’re measurable. Yet that’s very rarely the case. They’re actionable.

Strategy 220

Strategy Measurement Advertising Advertising 220

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. Long-form helps close the deal.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 51% are neutral about trust in trust media.

Government 138

Government Survey Ethics Media 138

Cision

JULY 2, 2015

Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Want some advice?

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You. Consider a social media correspondent.

Media Relations 120

Media Relations Media Pitching Measurement 120

Cision

AUGUST 24, 2015

When it comes to social media ROI, you’ve got to connect the dots, says Gary Vaynerchuk , business builder and owner of VaynerMedia. At his recent webinar, “ The Do’s and Don’ts of Social Media ROI ,” Gary discussed how brands can quantify their social media content and learn what content leads to sales. Neglecting engagement.

Social Media 120

Social Media Media Analytics Data 120

Sword and the Script

NOVEMBER 15, 2022

If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook, guide or white paper. The writer turns the paper around quickly, but then it spends weeks in the review and approval process. It’s assigned to a writer with strict orders that you need it yesterday. That’s not marketing.”

B2B 78

B2B eBook Survey Report 78

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Measurement. These three sites are geared toward women and have huge social media presences. Transparent and honest use of social media. Learn how with Cision’s free white paper! Track competitors.

Media 120

Media Social Media Community Measurement 120

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success.

Communications 150

Communications How To Case Study Community 150

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Solo PR Pro

SEPTEMBER 12, 2017

Added to this murky market is the debate about the value of media relations, a service which far too many believe encompasses the scope of the public relations practice. We argue about the relevancy or shrinking media market ad nauseam. Example 1: Old: We had xx media mentions this week.

Measurement 49

Measurement Report Analytics Google 49

Cision

JUNE 27, 2015

Data drives PR measurement. Want tips on how to prepare for a social media crisis? Click here for our latest white paper today! Don’t keep accomplishments locked up behind the scenes after a crisis hits. Review metrics. Keep everyone on the same page to prepare your brand for the next threat.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

FEBRUARY 12, 2016

Each department will benefit from social media in a different way, and their goals should reflect this. To create appropriate goals, sit down with the head of each department to ensure your social media strategy addresses all of their concerns and also abides by your overall company objectives. Get our free white paper to learn how!

Strategy 120

Strategy Customer Service Social Media Software 120

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Marketing attribution for earned media.

Technology 169

Technology Publicity Software Pitching 169

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?! Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Attendees of New York Fashion Week share photos across social media. Use technology and social media to extend it as much as you can. Measure everything, too. Want even more content marketing tips? Facilitation.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Get our free “Outside-The-Box Content Marketing for PR” white paper now! Measure your results. Measurement can often be the toughest part of any content marketing campaign.

Film 120

Film Content Marketing Analytics Measurement 120

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Why then, does marketing need more white papers, landing pages and registrations?

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Cision

JULY 8, 2015

To help financial institutions tap into consumers’ input and reactions about EMV technology, Cision aggregated tens of thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015. catches up with international card payment security measures, many U.S. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

Cision

OCTOBER 27, 2016

As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. How are you measuring your programs? This is very ineffective.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . Jeni reassured attendees that success is possible if you identify your company’s strengths and limitations and tailor your overall marketing goals for each social media platform. Get our recent white paper today! Monitor The Media.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

OCTOBER 29, 2015

A r eport issued by PageFair (which produces tools to measure the impact of ad blocking and develops unobtrusive advertising) states that ad blocking use grew 41 percent in the last 12 months and that publishers lost an estimated $22 billion in 2015. The implications for PR and media relations? The issue is a battle of perceptions.

Trends 120

Trends Software Advertising Advertising 120

Cision

NOVEMBER 14, 2015

Finding the right influencer takes time, patience and accurate social media monitoring tools. In order to measure your success later down the line, you’ll need to determine your metrics before getting involved in an influencer program. Your brand interacts with a variety of people on social media each day. An ROI of $6.50

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Cision

NOVEMBER 11, 2016

With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. In the near future, I do see an increase in measurement, metrics, and quantifying value.

Communications 253

Communications Data Local Survey 253

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Agility was a media database owned by PR Newswire. Case in point? In 2010, Vocus acquired the Help a Reporter.

SEO 132

SEO Content Marketing Marketing Software 132