Agility PR Solutions

JULY 11, 2021

As the COVID cloud begins to clear, retail stores are poised for a quick return of foot traffic. New research from CX solutions company Mood Media, shoppers are beginning to return to physical stores in significant numbers as pandemic measures lift around the world.

Retail 157

Retail Measurement Report Company 157

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

Social Media 233

Social Media How To Insurance Insurance 233

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. In the simplest terms, earned media amplification is the delivery of content produced by a third party to an audience of your choice.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Back to School (August-September) : Retail-focused brands can also take advantage of this period to build long-term customer loyalty with bundled offers, personalized shopping experiences, useful tips for parents and students and more.

B2B 156

B2B How To Privacy Retail 156

Shift Communications

DECEMBER 9, 2014

Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. For that, let’s look first at social media. The next question is, does that translate down funnel?

Measurement 161

Measurement Data-Driven PR How To Exercises 161

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Onclusive

FEBRUARY 12, 2018

We also work on PR for both the retail side of the company as well as the non-retail portions of Overstock services. M : AirPR has helped us understand an increasingly cluttered media landscape, and prioritize our efforts within that landscape. K: How do Overstock PR and content efforts drive growth for the business?

Interviews 223

Interviews Retail Data Engineering 223

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. To begin, let’s use media relations and blogger outreach to put some context around the subject.

Measurement 100

Measurement Advertising Advertising eBook 100

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Excluding staffing costs, the top-three results were social media tools, media databases and media placements.

Survey 87

Survey Measurement Employee Retail 87

Reputation Us

APRIL 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. THE REPUTATIONAL VALUE OF CUSTOMER RETENTION Lately, when it comes to retail purchases, U.S.

Reputation 78

Reputation Financial Consumer Survey 78

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. However, being on social media comes with both benefits and dangers. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Crisis 113

Crisis Digital PR Retail Reputation 113

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

Stephen Waddington

MAY 17, 2020

End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. Retail Supermarkets and hyper markets - a seldom mentioned reason for empty shelves is that people are eating three meals a day at home. Resilience will also become a performance indicator.

Tourism 118

Tourism Fashion Retail Travel 118

PRSay

NOVEMBER 19, 2020

But they still measure success according to hard metrics such as user acquisition and retention — and of course, by almighty sales. Amazon was named most often, by 6 percent of respondents, followed by a number of retailers such as Walmart and Target, and tech companies such as Zoom and Netflix. In our survey, we asked U.S.

Communications 170

Communications Survey Enterprise Radio 170

Prohibition

NOVEMBER 6, 2021

After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform. How does Social PPC work?

Social Media 62

Social Media Media Advertising Advertising 62

Cision

JULY 8, 2015

To help financial institutions tap into consumers’ input and reactions about EMV technology, Cision aggregated tens of thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015. catches up with international card payment security measures, many U.S. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

Cision

JUNE 3, 2016

Practically every brand has a social media presence. Social media is more than an array of communication platforms. In order to gain that knowledge and shape future campaigns, measurement is key. In order to gain that knowledge and shape future campaigns, measurement is key. Ready to start measuring your social ROI?

How To 120

How To Retail Measurement Tools 120

MaccaPR

JULY 24, 2019

The video, and accompanying survey of 6,400 women about how they perceive beauty in themselves, received national media coverage from Fortune to Time magazine and sparked a conversation about what beauty means. When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales.

Corporate 116

Corporate Retail Policies Employee 116

Polaris

JULY 31, 2014

I remember when I first adopted social media marketing as a way to promote my business. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help. What can social media marketing actually DO?”.

Social Media 103

Social Media Marketing Media Twitter 103

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Establish a social media account on a platform that has the best reach for your audience, and tell your listeners where they can find you.

Community 206

Community Nonprofit Conference Social Media 206

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Media and publications.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In In gaming, Snapchat is looked at as a fad, where retail has embraced it. As you can imagine, Snapchat measurement is not straightforward. Views on Snaps ( V ).

Measurement 40

Measurement How To Marketing Engineering 40

PR in High Definition

AUGUST 30, 2017

Taking PR content and coverage beyond any PR campaign you’re delivering should be high on your agenda, to take your success beyond earned media. One of the easiest ways to amplify coverage is using your paid media – the channels that require cash to extend your influence beyond your owned and shared networks.

How To 48

How To Media LinkedIn Retail 48

The Resolution Blog

JULY 9, 2018

For instance, The Body shop employes 17,000 people, Virgin Media 13,000 and B&Q 25,000?—?many It has a big impact in the retailers decisions. Have you ever wondered how retailers choose how prominent to place each product? Wouldn’t it be great if their response was synced with the media team? It’s a snowball effect?

Retail 168

Retail Internal International Twitter 168

Stephen Waddington

APRIL 23, 2020

Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Apps, social media channels and websites have been switched to providing a local context to government guidance. These include supermarkets, online retail, telecom and IT providers. We’ve some indication of what’s to come.

Government 132

Government Crisis Exercises Retail 132

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

The PR team must continue to perform at a high level and generate measurable outcomes for the fourth quarter. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season. Dust off dormant contacts.

Retail 136

Retail Creativity Leadership Agency 136

Communications Conversations

JUNE 30, 2016

If you do any reading in the social media marketing space on regular basis, you know there are a number of platforms that are often discussed. They’re a huge site for retailers. Historically, Pinterest has done a fantastic job of driving traffic, often one of the Holy Grails of measurement for the modern marketer.

Pinterest 97

Pinterest Social Media Tools Media 97

Cision

JANUARY 6, 2017

It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. How do you measure that success? That includes the guest experience, the environment, advertising and social media. What is your secret to success?

Retail 225

Retail Consumer Brand Branding 225

Newsfile

OCTOBER 24, 2023

Utilize Analytics Promote Your Earnings Calls Ensure you let investors, analysts, shareholders, media, regulators and other stakeholders know the date and time of your virtual earnings call. Pre-Call Announcements: Use various channels such as email , social media and your corporate website , to help ensure maximum awareness and attendance.

Conference 52

Conference Government Retail Analytics 52

PRSay

DECEMBER 28, 2021

Know how to measure the success of your campaign. Maybe your website already features a blog, or a couple social media channels with original content. An online ticket retailer might ask users to input their favorite sports team before sending email alerts about specific event tickets. Take advantage of automation.

Marketing 210

Marketing Apparel Data Software 210

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. What I love about this blog is it isn’t really a PR/social media blog. It covers a lot of ground.

Social Media 68

Social Media Blogging Media Airlines 68

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

Prohibition

AUGUST 23, 2023

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. What’s your best tip for measuring PR? This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Media Relations 98

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Theranos founder and CEO Elizabeth Holmes rise to media adulation was a rocket ship. Gordon, partner at Schwartz Media Strategies. This common error often leads to scandalous revelations and allegations in media that immediately attracts more journalistic and talk show scrutiny. Theranos founder and CEO Elizabeth Holmes.

Ethics 98

Ethics Employee Crisis Internal 98