5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” And we agree that nothing is quite as rewarding as securing that one BIG media placement. . While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

Agility PR Solutions

DECEMBER 5, 2022

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM.

Retail 86

Retail Industry Brand Branding 86

Cision

NOVEMBER 23, 2020

Michael Waters joins Modern Retail, Nicole Norfleet, Kavita Kumar, Dee DePass, Jacky Crosby all have new beats at The Star Tribune, and more.

Retail 120

Retail Media Blogging 120

Cision

NOVEMBER 23, 2020

Michael Waters joins Modern Retail, Nicole Norfleet, Kavita Kumar, Dee DePass, Jacky Crosby all have new beats at The Star Tribune, and more.

Retail 120

Retail Media Blogging 120

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. If it’s just a casual call about retail trends with an executive for a major retail client, surely there’s no need to be on, right? . But how to ensure the interview goes well?

Interviews 308

Interviews Media Retail Course 308

Agility PR Solutions

JULY 10, 2023

The pandemic-driven e-commerce surge amplified the role of digital marketing—and consumers have learned a trick or two since as they‘ve re-incorporated physical shopping but with the assistance of online tools like brand apps and social media platforms.

Retail 66

Retail Marketing Consumer Tools 66

Agility PR Solutions

DECEMBER 10, 2019

Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S. marketplace impressive.

Retail 135

Retail Leadership Brand Branding 135

Cision

FEBRUARY 3, 2020

Darcie Moran joins the Detroit Free Press, Gabriela Barkho new at Modern Retail, and more.

Retail 120

Retail Media Blogging 120

Cision

NOVEMBER 14, 2019

As the holiday shopping season ramps up, we’re recognizing some of the top sites for retail industry news.

Retail 120

Retail Industry Blogging Media 120

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. As CTV gains steam among both viewers and advertisers – with nearly 95% of US households reachable via CTV programmatic media and ad dollars flowing from linear to streaming – the opportunities are abundant.

Retail 170

Retail Brand Branding Privacy 170

NewsWhip

APRIL 6, 2023

We’ve often seen new flavors, and specifically brands collaborating to create fun or odd ones, receive a large amount of public interest to media coverage and on social media. This story spread across local media earning 56k engagements to six different articles.

Retail 78

Retail Brand Branding Local 78

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement 334

Measurement How To Retail Analysis 334

Agility PR Solutions

APRIL 2, 2019

Shoppers say their online and in-store behaviors have shifted for traditional consumer packaged goods (CPG) categories, following a year that’s seen the retail and grocery landscapes evolve dramatically. New research from intelligent media delivery firm Valassis examines the best approaches for connecting with the evolved consumer.

Retail 81

Retail Consumer Technology Media 81

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Being on social media is the online pastime that everyone loves. billion people were using social media globally. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In contrast to social media marketing, social commerce goes the extra mile.

Social Media 86

Social Media Media Mobile SEO 86

Bianchi Biz Blog

OCTOBER 23, 2023

I am the editor of AftermarketNews at Babcox Media in Akron, Ohio. There have been fluctuations in supply and demand in the automotive aftermarket since COVID and M&A has increased on the retail service level. The post Meet the Media: Madeleine Winer, Editor of AftermarketNews appeared first on Bianchi PR.

Meeting 95

Meeting Automotive Media Journalism 95

ImPRessions - Crenshaw Communications

APRIL 24, 2023

.” Insider’s Rising Stars of AdTech list recognizes those helping the ad industry grab new opportunities, like retail media and streaming TV ads. Those listed represent a range of roles at adtech companies, publishers, retailers, and advertisers.

Retail 156

Retail Engineering Advertising Advertising 156

Cision

APRIL 13, 2020

Ryan Neal joins Financial Planning, Corbin Hiar switches beats at E&E News, and more.

Financial 120

Financial Retail Media Blogging 120

ImPRessions - Crenshaw Communications

MAY 2, 2023

Those who work in PR, communications and media are especially concerned. For example, typing in “thought leadership topics in the retail sector” will produce a host of new ideas that can be used for byline pieces along with pitch angles. For example, ask for a list of publications that cover retail.

Retail 156

Retail Video Pitching Technology 156

5W PR

NOVEMBER 9, 2023

Black Friday and retail media Black Friday , the iconic shopping event following Thanksgiving, is taking on new significance as a proving ground for retail media. Retailers and brands are increasingly recognizing the potential of leveraging retail media to enhance their holiday advertising efforts.

Trends 78

Trends Retail Advertising Advertising 78

Agility PR Solutions

MARCH 27, 2024

Even in an unstable economy, consumers overwhelmingly say they would fork over a few more dollars for products from brands and retailers that have a proven track record on sustainability support and action. New research from digital supply chain transformation firm Blue Yonder, which polled U.S.-based

Consumer 110

Consumer Retail Brand Branding 110

Ronn Torossian

APRIL 5, 2021

Recent reports predict that Gen Zers will not only yield tremendous spending power in the near future, but that they will also change the face of retail. One of the first to offer this prediction was online media firm Insider, Inc. In November, a Bank of America study substantiated the same by disclosing that Gen […].

Banking 195

Banking Retail Study Report 195

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

Internal 78

Internal International Retail Trade Shows 78

Agility PR Solutions

FEBRUARY 4, 2020

How do retail marketers plan to spend their advertising budgets in 2020? suggests that social media advertising will be a primary focus for retail brands hoping to reach consumers where they are most active. The post 2020 marketing budgets will make room for lots of social media ads appeared first on Agility PR Solutions.

Social Media 86

Social Media Retail Marketing Media 86

ImPRessions - Crenshaw Communications

MAY 10, 2023

Cooler Screens (the world’s largest in-store digital media and merchandising platform for retail) is a great example. As a personalizable technology, AI can help advertisers identify ultra-specific niches in order to get the right ads in front of the largest number of desirable people.

Publicity 410

Publicity Retail Tools B2B 410

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). The post How to Improve Your Social Media Targeting appeared first on Cision.

Social Media 233

Social Media How To Insurance Insurance 233

Landis PR

MAY 17, 2021

Stories that help my readership (retail and manufacturer execs in the frozen food and dairy industries) sell more products more efficiently and profitably are always on my radar. Hot topics right now are logistics, supply chain and merchandising ideas at retail. The post Meet the Media – Warren Thayer appeared first on Landis PR.

Meeting 92

Meeting Media Retail Radio 92

NewsWhip

DECEMBER 7, 2023

Earned media is unpredictable. That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions. So, this becomes a lesson that earned media encompasses much more than just what is written about by publishers online.

Brand 78

Brand Branding Retail Viral 78

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in. It’s guaranteed to make one more social-media savvy.

Company 203

Company Trends Case Study Crisis Management 203

Agility PR Solutions

MARCH 10, 2022

According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics. Carter’s, the retailer of children’s apparel ranks first while Trader Joe’s, the American grocery store, […].

Apparel 148

Apparel Consumer Brand Branding 148

Agility PR Solutions

OCTOBER 28, 2019

However, it’s no longer just being used by industries, such as retail and e-commerce, but virtually all consumer-facing businesses. The post How media do their marketing—and what they aren’t doing appeared first on Agility PR Solutions. This includes news publications, from online to print to broadcast.

Marketing 92

Marketing Retail Print Media 92

ImPRessions - Crenshaw Communications

MAY 18, 2017

Recently a journalist posted some basic advice for public relations people to improve media relationships. Improved Media Relations Means Better Pitches. Allow plenty of time to pitch anything with a seasonal hook; as many PR people know, media relations is a little like retail. It starts with research. Magazine story.

Media 212

Media Pitching Report Interviews 212

Onclusive

APRIL 3, 2019

Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . And now there’s direct to consumer (DTC) where sellers are circumventing the retailer and selling directly. Transparency in Marketing Measurement.

Storytelling 284

Storytelling B2C Retail Measurement 284

ImPRessions - Crenshaw Communications

MAY 13, 2021

adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) Here’s what you’ll be doing: -Manage team workflow and take ownership of account work while driving consistent media results. Execute and advise on PR strategies and collaboratively develop strategic media plans.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In the first place, quality usually beats quantity when it comes to earned media. PR is all about building connections, especially with media. Why bother? Immediately?!

Agency 353

Agency Interviews Pitching Retail 353

NewsWhip

NOVEMBER 9, 2022

The monthslong saga, however, is not yet over, as the media and public have shifted their interest to what the billionaire will do next with the platform. . More retailers commit to closing on Thanksgiving. This year the popular retailer is closing once again, this time joined by several other major players. .

Twitter 148

Twitter Brand Branding Retail 148