PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. Increasingly, reporters in the tech, advertising and marketing space are less inclined to do traditional product launch coverage unless the company is a top gun.

PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively.

Campaign Recap: Advertising Week 2018

5W PR

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York.

Digital Advertising and Public Relations, Part 3: Advertising Strategies

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The first and most common use of advertising is to capture attention. Vice President, Marketing Technology.

Digital Advertising and Public Relations, Part 5: Advertising Measurement

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Vice President, Marketing Technology.

Instagram opens advertising to all

PR Daily

When Instagram first started allowing advertising on its platform, it was limited to a select few clients that had to shell out a hefty sum. But starting this month, Instagram advertising is open to all manner of advertisers.

Pinterest seeks to woo advertisers and international users as IPO looms

PR Daily

Pinterest is aiming attract future stockholders by convincing marketing partners it can help them pin big profits with consumers. The company’s revenue, which came from advertising, totaled $756 million last year, up 60 percent from a year earlier. Marketing Social Media Pinterest

How technology has changed PR agencies

PR Daily

The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted?

Digital Advertising and Public Relations, Part 1: Introduction

Shift Communications

The way is paid media: digital advertising. Advertising and public relations share a common goal: more attention. Forward-thinking public relations professionals know that advertising and public relations together often generate greater impact than each channel separately.

In win for advertisers, FBI takes down fake online ad ring

PR Daily

It’s a big win for online advertisers who rely on algorithms and safe networks to place their digital banners. The crew, known as 3ve, used botnets, hijacked data centers and created their own websites to defraud advertisers. Despite the arrests, the threat remains for advertisers.

5 technologies that will change how you do PR

Presspage

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Embrace the future of PR The incremental progress of technology often gives the impression of stagnancy.

Google’s Primer App – Quick Lessons on PR and Marketing

Shift Communications

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology.

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GDPR Primer for Marketing and Public Relations

Shift Communications

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. How else will marketing and PR be affected? GDPR stands to impact advertising companies most of all.

I‘m in PR: What’s the Big Idea?

Flack's Revenge

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn.

Across the Generational Divide: Two Marketers’ Perspectives

PR Expanded

A Guest Post by Gail Nelson, Head of Marketing, SYZYGY & Amanda Degelmann, Marketing Coordinator, SYZYGY. We’re in the midst of millennial marketing mania. And was narcissism correlated with the exploding use of digital technology?

Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. His marketing technology landscape lists ~5K tools.

Top Marketing Trends for 2019

Critical Mention

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. Marketing’s funnel is changing. Data drives marketing.

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8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. 10 Powerful Ways to Energize Your B2B Content Marketing.

Simple Content Marketing Framework

Shift Communications

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Our ROI on content marketing will go down. Vice President, Marketing Technology.

Micro vs. Macro Influencers

PR Expanded

Social media marketing tactics seem to be taking over. Leveraging micro influencers for your campaign can not only increase your ROI, but it can also decrease your overall marketing spend as well.” Don’t let the name fool you.

FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

While any pharmaceutical firm or marketing agency should always rely on legal experts for the critical details, there are some key points healthcare PR pros need to know.

Marketing After Facebook for Brands [VIDEO]

Shift Communications

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:01:02] So what’s a marketer to do?

New research uncovers marketing opportunities with ad blockers

Agility PR Solutions

Can brands maneuver around ad-blocking technology? It’s a definite challenge, but new research from creative portfolio site Visual Objects reveals there may still be marketing and advertising opportunities with consumers who use it. Marketing Public Relations marketing

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels.

The Future of Marketing: Sara Castellanos

Shift Communications

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. Marketing Analyst.

How to Social in 2019: Experts Share their Views

Flack's Revenge

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Is Facebook still a good place to invest in social media marketing?

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Instagram’s sagging engagement, LinkedIn’s new marketing tools, and Google’s revamped news section

PR Daily

Related reading: Instagram enables marketers to boost influencers’ sponsored content. Many companies are challenging Amazon’s Prime Day with deals and campaigns of their own, but eBay took a sassy tack with a video called “Honest Alexa”: LinkedIn offers marketing optimization tools.

State of Social 1Q15: LinkedIn Marketing Solutions Dips

Shift Communications

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Marketing Revenue. Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1. Vice President, Marketing Technology.

The bedtime test of content marketing and PR

Shift Communications

Vice President, Marketing Technology. The post The bedtime test of content marketing and PR appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Advertising Content Marketing Marketing Press Release Public Relations

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

Are the social media waters still safe for marketing? This is because social media is a channel and just one of many in the marketing mix. Finally, you probably need to bring some budget for social media advertising and time to experiment with paid media techniques.

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd.

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Why you should already start evaluating your marketing strategy

PR Daily

For businesses, March also marks the end of the first quarter of the year and the perfect time to review the early results of your annual marketing strategy. Here are five reasons from the web design firm 97 Switch on why you should constantly be revisiting your marketing strategies: 1.

Welcome to the Future of Earned Media Communications

Cision

In fact, 81 percent of marketers view earned media as more than or equally effective as paid media. Where it has been lagging behind paid and owned, however, is in the crucial layer of technology and data that brings automation, integration and attribution to earned media campaigns.

The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

There is more than one way to view tools of the marketing or PR trade. There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use.

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Google confirms big changes to the face of its PPC advertising

Norton's Notes

In a very recent announcement, Google has confirmed that it will no longer display advertisements on the right hand side of its search engine result pages. Advertising Marketing Social Media adblockers advertising Google PPC

5 Takeaways from the Salesforce State of Marketing

Sword and the Script

Marketers disagree on needs and metrics – but appear to be doubling down on s ocial media advertising and mobile marketing. That’s according to the new 2015 State of Marketing Report which Salesforce recently published. Marketing metrics too have little consensus.

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How to build communities of social media influence

Shift Communications

As marketers and communicators, we have focused relentlessly on the single influencer. In old influence marketing, the biggest dots we pitched tended to cluster in one or two communities, but we want our message to reach many different communities. Vice President, Marketing Technology.

Transparency and accountability in digital advertising: can P&G make it happen?

Media Bullseye

They are also one of the largest spenders in advertising, paying as much as $7.2 billion on advertising last year alone. Each platform is different, with varying audiences, technologies, and the content varies too.

These Cliff Notes to 19 Email Marketing Studies will Give You a Quick but Thorough View of Current Email Marketing Benchmarks and Statistics

Sword and the Script

Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Twice in a week, I found myself having a conversation about email marketing. What’s the typical click-through rate on marketing emails? Why turn to email marketing vendors?

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PR and Marketing in 2015: The Road Ahead

Shift Communications

When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. Email marketing will continue to experience the renaissance it’s enjoyed over the last couple of years as social becomes noisier and noisier.