Upcoming Trends in Advertising

Ronn Torossian

Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to be available in science fiction movies. This meant that marketers had to use the technologies that were existing at the […].

Targeted Advertising: Does it Actually Work?

Contently - Strategy

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile.

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#14: What happens when influence outshines advertising?

NewsWhip

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021.

Marketing trends: A beginner’s guide to programmatic advertising

Agility PR Solutions

In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements. This means advertisers must personalize a brand’s message to make ads stand out. The post Marketing trends: A beginner’s guide to programmatic advertising appeared first on Agility PR Solutions.

7 Myths of Automotive Supplier and Vehicle Technology PR

Bianchi Biz Blog

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Do the new automaker players that are moving into the market know you?

8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. That experience sparked a keen interest in the space and also gave me an insider’s view of the market.

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. Increasingly, reporters in the tech, advertising and marketing space are less inclined to do traditional product launch coverage unless the company is a top gun. The post PR Tips For A High-Impact Technology Launch appeared first on Crenshaw Communications.

Campaign Recap: Advertising Week 2018

5W PR

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!)

Digital Advertising and Public Relations, Part 3: Advertising Strategies

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. The first and most common use of advertising is to capture attention. The second use of advertising is a method called retargeting.

10 Marketing Technologies That Should Be On Your Radar in 2021

PR 20/20

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand.

PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT? We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months.

Digital Advertising and Public Relations, Part 5: Advertising Measurement

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? While most advertising systems offer built-in reporting, do we truly have a clear view of what’s working and what’s not? Properly and completely deployed, these two products can measure the impact of digital advertising.

Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

How to Tackle Social Media for Your Business Even When Technology is Not Your Strong Suit

ReimaginePR

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. Blog Social Media Advertising award winning PR Brand Story brand storytelling buyer persona social media social media marketing social media promotionIf you think you can keep your business out of the social media scene, think again. Facebook currently claims 1.09 billion daily active users on average.

5 ways to help creative teams adapt to technological change

Agility PR Solutions

It can be especially difficult for creative professionals to adapt to advancements in technology, according to new research from The Creative Group, a division of global staffing firm Robert Half. The firm recently surveyed advertising and marketing managers about how their teams cope with […]. The post 5 ways to help creative teams adapt to technological change appeared first on Agility PR Solutions. Marketing Public Relations marketing

How technology has changed PR agencies

PR Daily

The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? PR pros, digital marketing gurus and advertising junkies have taken “traditional” and thrown it out the window. This way, brand awareness will be achieved in the entire marketing mix.

How PR pros must adapt to new technologies

PR Daily

Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. PR talent expert Jamie McLaughlin of JWM Talent shares how he sees the future of the PR role as new technology becomes more deeply embedded in companies and agencies.

Pinterest seeks to woo advertisers and international users as IPO looms

PR Daily

Pinterest is aiming attract future stockholders by convincing marketing partners it can help them pin big profits with consumers. The Verge reported : Pinterest, which launched in 2010, primarily makes money by attracting advertisers to its platform, where users create boards in which they self-identify their interests and through which advertisers can try and sell them products. How do you think the platform’s offerings could affect your social media marketing strategies?

Crenshaw Clients Among Some of the Hottest AdTech Companies According to Business Insider

ImPRessions - Crenshaw Communications

It emphasizes the growing number of companies that have come up with ways to help marketers change how they plan and target their campaigns as the landscape sees dramatic changes. advertising Crenshaw Communications media relations News leadership public relations technology

3 digital marketing trends brands can’t ignore in 2021

Agility PR Solutions

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore.

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In win for advertisers, FBI takes down fake online ad ring

PR Daily

It’s a big win for online advertisers who rely on algorithms and safe networks to place their digital banners. The crew, known as 3ve, used botnets, hijacked data centers and created their own websites to defraud advertisers. The defendants allegedly also leased more than 650,000 IP addresses, resulting in more than $7 million in revenue from fake advertising. The action highlights a real problem digital marketers and advertisers face.

6 crucial digital marketing trends to follow

PR Daily

Digital marketing is filled with opportunities for brands with the right mindset and technology. There are six trends that every marketer must understand, according to Delivering on the Promise Of Performance Marketing, a study released last week by Deloitte Digital.

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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. A great brand marketing PR campaign can even drive leads and sales.

How to fix your Gen Z marketing problem

PR Daily

Everyone wants to market to Gen Z. The problem, though, is that they are a challenging group for marketers to win over—probably more so than any other generation before them. As a result, traditional marketing tactics are not as effective. This is a powerful marketing tool.

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How behavioral marketing affects PR playbooks

PR Daily

Behavioral marketing aims to address that problem. What is behavioral marketing? Put simply, behavioral marketing is when a marketer targets leads or customers based on actions they take, rather than just the pages they view. Why does behavioral marketing matter?

Top Ad And Marketing Podcasts For PR Pros

ImPRessions - Crenshaw Communications

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. AdAge Marketer’s Brief.

22 expert tips to help plan your 2022 marketing strategy

PR Daily

A round-up of solid advice from 22 top marketing pros to make your next year the best one yet. As we make plans for the new year, what marketing advice for 2022 should we focus on? It’s wild to me that so few marketers do this! Marketers don’t make meaning, people do.

Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools.

Across the Generational Divide: Two Marketers’ Perspectives

Deirdre Breakenridge

A Guest Post by Gail Nelson, Head of Marketing, SYZYGY & Amanda Degelmann, Marketing Coordinator, SYZYGY. We’re in the midst of millennial marketing mania. We work at a digital marketing agency focused on data-driven performance media—programmatic advertising, PPC, SEO and more—and our clients rely on us for out-of-the-box thinking. And was narcissism correlated with the exploding use of digital technology?

Transparency and accountability in digital advertising: can P&G make it happen?

Media Bullseye

They are also one of the largest spenders in advertising, paying as much as $7.2 billion on advertising last year alone. So, it stands to reason that with a budget that large, there are two things that can probably be said about P&G: one, they are serious about advertising; and two, decisions they make about spending have the potential to reverberate across the industry—sort of like Walmart’s ability to affect the food supply chain when they make a change.

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FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

While any pharmaceutical firm or marketing agency should always rely on legal experts for the critical details, there are some key points healthcare PR pros need to know. In January 2014, the FDA issued a Guidance with a long, complicated name for a relatively simple concept: The FDA wants pharmaceutical brands to report their online communications like they have been for traditional marketing.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

I recall sitting in the weekly meeting at my first marketing internship. It’s valuable currency for advertisers when it comes to targeting. To do so, we must be able to communicate, market, sell, and teach it in simple terms.

Crenshaw Adtech Clients Win Big at Annual Adweek Readers’ Choice: Best of Tech Partner Awards

ImPRessions - Crenshaw Communications

We are excited to announce two of our clients have been recognized by Adweek at the annual Readers’ Choice: Best of Tech Partner Awards , which recognizes the top advertising and marketing technology providers and leaders across 35 categories.

Top Ad And Marketing Podcasts For PR Pros

ImPRessions - Crenshaw Communications

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. AdAge Marketer’s Brief.

Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

Privacy laws spook marketers. The changes have marketers scrambling, which gives ad tech the opportunity to be Ellen Ripley, the hero of this horror story. All players are working on solutions to keep advertising effective. .

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. Podcasts may be the other last mile in marketing , that last little bit of undivided attention, during a commute or a workout. And that’s the theme for this week’s Unscripted Marketing links [UML].

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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. New additions to the new rules of marketing and PR.

4 mistakes e-commerce marketers make when measuring ROAS

PR Daily

Most e-commerce businesses rely heavily on advertising to draw customers to their websites and, in the case of retargeting, remind them of past visits or past purchase intentions. Often, e-commerce businesses will use different marketing agencies to manage different channels.

Google’s Primer App – Quick Lessons on PR and Marketing

Shift Communications

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Yesterday, to combat that confusion for small businesses, Google released an iOS app with short lessons that school users on best practices for content marketing, PR & Media, and Search Advertising, called Primer.

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