Expert insights. Personalized for you.
For the general sports fan, statistics and data have been making their way into the mainstream for some time, similar to how online has brought measurement to marketing in a new way over the past 5+ years. And like sports, marketing is now going through a tremendous shift that feels momentous, the way Moneyball and its ilk were to sports. Let’s parallel that to PR and marketing. There is a similar push coming to marketing and PR in the not too distant future. MORE
One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. These qualitative benefits of PR are as old as the marketing funnel itself. How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR. Share Data For A Better PR Program. MORE
It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. To answer that question, we did our homework using our own data in a research experiment to determine what strategy worked best for our audience (i.e. if you want to replicate this for your own purposes, use your data, not our conclusions ). Overall, our experiment gave us nine weeks of data. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Vice President, Marketing Technology. MORE
This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Rather than guess, let’s take a data-driven approach. Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Data Data-Driven PR Marketing Social Media StrategyDo hashtags matter? MORE
In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. The program offers SHIFTers the opportunity to participate in an educational course that allows traditional PR pros like myself the chance to dip our feet in the intricate and fascinating world of marketing. MORE
Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Build influence in advance of and at an event by identifying who you should be talking with and what you should be talking about through the use of data. Vice President, Marketing Technology. MORE
Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. What if a company’s data doesn’t exactly map to the generic model? Account Manager, Integrated Services / Marketing Strategist. MORE
SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences. What’s on the minds of Chief Data Officers as we talked for two days about key issues in data? With such significant investments in AI, CDOs shared concerns about AI governance, especially around generated data such as meta-data. Implications for Marketing and PR. MORE
As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. However, all of this data processing may not necessarily lead to any insights or any strategic changes; in many cases, we’ll be publishing massive quantities of shelfware that will go unseen. Vice President, Marketing Technology. MORE
In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. The 2018 PR Mega-Trends. Hyper-Segmentation of News Means Hyper-Segmentation of PR. PR Professionals Blindsided by Rich Media. Part 4: Search Marketing. SEO and PR Merge In Some Firms. MORE
An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. However, for public relations practitioners, influencer marketing poses significant challenges, such as: Cost : influencer marketing costs reach into 7-figures for top-tier influencers, far out of range of most public relations budgets. MORE
SEPTEMBER 12, 2017
The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? To make accurate predictions, we need data with three attributes, what I call the three Cs: Clean. If our data lacks any of these attributes, creating reliable predictions will be impossible. Clean Data. Prediction is nothing more than sophisticated mathematical extrapolation of existing data. Compatible Data. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Isn’t data the basis of data-driven PR? MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Many PR practitioners rely on intuition, experience, or informal qualitative practices to make decisions. What It Means to Be Data-Driven. MORE
In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. To optimize the ROI on digital marketing spend, CEOs, CCOs, and CMOs need to invest in PRTech , in addition to MarTech. So what does digital marketing growth have to do with PR? PR and marketing convergence. MORE
Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. On top of that, free tools like Iconosquare for Instagram and Google Analytics can provide data on other platforms that don’t have sufficient native offerings. Marketing Coordinator. MORE
As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients. Her team receives the data and then releases a study or white paper detailing any notable trends in her client’s industry. MORE
Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. For B2B companies, this presents a massive PR opportunity. Data-driven coverage can establish a brand as a category expert or leader. It’s pull marketing 101. MORE
We trust our guts (and have an implicit bias) that our brilliant idea will work best to meet our marketing goals, rather than trusting the data to suggest what will and won’t work. The solution is simple: opinion out, data in. To make data-driven PR work, we must rely on data, not opinion or instinct, to make decisions and come up with ideas that lead us to success. We start with data from past campaigns, past events and past goals. MORE
You don’t need to be as popular as Taylor Swift in order for PR to deliver real results to the bottom line as long as you have the right audience. Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. Do this exercise with your own data! Vice President, Marketing Technology. MORE
In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Crafting the Data-Driven Pitch. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Identifiable variables and data sources. MORE
The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Data is Just for Consumers and Science Projects, right? So, you think you’re data-driven…. MORE
Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer. Learn what Data Studio is, how it works, and how to build your first dashboard in our new, free on-demand webinar. What is Data Studio? MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. How to Pitch a Data-Driven Pitch with… Data! MORE
You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit. MORE
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. Media Lab and Deloitte launched the joint project Data USA. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT? Want help integrating marketing technology into your strategy? MORE
The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget. While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data. along with post content data. MORE
In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Vice President, Marketing Technology. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Defining Data. Data Sources. MORE
In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. Instead of relying on third party analysis in the news, a citizen analyst can pick up the source data and find an answer for themselves, then work with a citizen journalist to shed light on the truth. Why does the Citizen Analyst matter to marketers and communicators? Vice President, Marketing Technology. MORE
As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. A 10x Marketer is similar in nature and equally as rare. What exactly is a 10x Marketer? A great team can only be built by recruiting that 1%, often called the “10X” engineer/marketer/bizdev/designer/etc. Account Manager, Marketing Technology. MORE
As marketers, we reply on people having opinions to do our jobs. Scientific data tells us that a rooster crowing does not, in fact, cause the sun to rise. While this may be a silly example it demonstrates the point that the plural of anecdote is not data. When trying to understand what the market needs, you can’t just assume that if one or two people feel a certain way that the majority feel the same as well or even have the same information. Data is all around us. MORE
As marketers and communicators, we have focused relentlessly on the single influencer. In old influence marketing, the biggest dots we pitched tended to cluster in one or two communities, but we want our message to reach many different communities. Vice President, Marketing Technology. The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. MORE
This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? PR Isn’t Sales. If conversion is the problem, fix that with better sales training or better marketing. The Impact of PR. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. No amount of quantitative data will ever answer the qualitative question, “ Why? MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. What if we looked at our data more granularly? MORE
In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. We marketers and communicators have killed the infographic. Nearly 20,000 times per day – and in a sampling of those tweets, they’re almost entirely from marketers. Click to view the live infographic and work with the data. Audiences can slice and dice data to find the information they care about most. MORE
We see this happening in the communications and PR industry. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising. The Data Science Shortage. MORE
Shift Communications
NOVEMBER 7, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Many PR practitioners rely on intuition, experience, or informal qualitative practices to make decisions. What It Means to Be Data-Driven.
Shift Communications
NOVEMBER 14, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Vice President, Marketing Technology.
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Shift Communications
DECEMBER 12, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Identifiable variables and data sources.
Shift Communications
NOVEMBER 28, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Isn’t data the basis of data-driven PR?
Shift Communications
NOVEMBER 21, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Defining Data. Data Sources.
Shift Communications
DECEMBER 5, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Vice President, Marketing Technology.
Shift Communications
FEBRUARY 3, 2015
As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients. Her team receives the data and then releases a study or white paper detailing any notable trends in her client’s industry.
Shift Communications
JANUARY 30, 2017
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. How to Pitch a Data-Driven Pitch with… Data!
Shift Communications
JANUARY 23, 2017
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Crafting the Data-Driven Pitch.
Shift Communications
MARCH 19, 2015
One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. These qualitative benefits of PR are as old as the marketing funnel itself. How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR. Share Data For A Better PR Program.
PR Expanded
NOVEMBER 16, 2016
In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work.
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Shift Communications
MAY 3, 2016
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. Media Lab and Deloitte launched the joint project Data USA. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT? Want help integrating marketing technology into your strategy?
Shift Communications
FEBRUARY 20, 2019
The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget. While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data. along with post content data.
Shift Communications
JANUARY 4, 2016
In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. We marketers and communicators have killed the infographic. Nearly 20,000 times per day – and in a sampling of those tweets, they’re almost entirely from marketers. Click to view the live infographic and work with the data. Audiences can slice and dice data to find the information they care about most.
Shift Communications
NOVEMBER 18, 2015
As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. A 10x Marketer is similar in nature and equally as rare. What exactly is a 10x Marketer? A great team can only be built by recruiting that 1%, often called the “10X” engineer/marketer/bizdev/designer/etc. Account Manager, Marketing Technology.
Shift Communications
MAY 22, 2017
We see this happening in the communications and PR industry. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising. The Data Science Shortage.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. For B2B companies, this presents a massive PR opportunity. Data-driven coverage can establish a brand as a category expert or leader. It’s pull marketing 101.
Shift Communications
SEPTEMBER 15, 2016
You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit.
Shift Communications
NOVEMBER 24, 2014
As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. However, all of this data processing may not necessarily lead to any insights or any strategic changes; in many cases, we’ll be publishing massive quantities of shelfware that will go unseen. Vice President, Marketing Technology.
Shift Communications
JANUARY 26, 2016
In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. The program offers SHIFTers the opportunity to participate in an educational course that allows traditional PR pros like myself the chance to dip our feet in the intricate and fascinating world of marketing.
Shift Communications
FEBRUARY 4, 2015
The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Data is Just for Consumers and Science Projects, right? So, you think you’re data-driven….
Shift Communications
DECEMBER 4, 2017
In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. The 2018 PR Mega-Trends. Hyper-Segmentation of News Means Hyper-Segmentation of PR. PR Professionals Blindsided by Rich Media. Part 4: Search Marketing. SEO and PR Merge In Some Firms.
Shift Communications
FEBRUARY 25, 2015
As marketers and communicators, we have focused relentlessly on the single influencer. In old influence marketing, the biggest dots we pitched tended to cluster in one or two communities, but we want our message to reach many different communities. Vice President, Marketing Technology. The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
Shift Communications
APRIL 14, 2015
We trust our guts (and have an implicit bias) that our brilliant idea will work best to meet our marketing goals, rather than trusting the data to suggest what will and won’t work. The solution is simple: opinion out, data in. To make data-driven PR work, we must rely on data, not opinion or instinct, to make decisions and come up with ideas that lead us to success. We start with data from past campaigns, past events and past goals.
Shift Communications
JUNE 12, 2017
This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? PR Isn’t Sales. If conversion is the problem, fix that with better sales training or better marketing. The Impact of PR. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. No amount of quantitative data will ever answer the qualitative question, “ Why?
Shift Communications
OCTOBER 7, 2015
As marketers, we reply on people having opinions to do our jobs. Scientific data tells us that a rooster crowing does not, in fact, cause the sun to rise. While this may be a silly example it demonstrates the point that the plural of anecdote is not data. When trying to understand what the market needs, you can’t just assume that if one or two people feel a certain way that the majority feel the same as well or even have the same information. Data is all around us.
Onclusive
SEPTEMBER 13, 2017
In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. To optimize the ROI on digital marketing spend, CEOs, CCOs, and CMOs need to invest in PRTech , in addition to MarTech. So what does digital marketing growth have to do with PR? PR and marketing convergence.
Shift Communications
DECEMBER 9, 2014
You don’t need to be as popular as Taylor Swift in order for PR to deliver real results to the bottom line as long as you have the right audience. Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. Do this exercise with your own data! Vice President, Marketing Technology.
Shift Communications
MARCH 3, 2015
For the general sports fan, statistics and data have been making their way into the mainstream for some time, similar to how online has brought measurement to marketing in a new way over the past 5+ years. And like sports, marketing is now going through a tremendous shift that feels momentous, the way Moneyball and its ilk were to sports. Let’s parallel that to PR and marketing. There is a similar push coming to marketing and PR in the not too distant future.
Shift Communications
NOVEMBER 13, 2017
An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. However, for public relations practitioners, influencer marketing poses significant challenges, such as: Cost : influencer marketing costs reach into 7-figures for top-tier influencers, far out of range of most public relations budgets.
Shift Communications
OCTOBER 22, 2014
It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. To answer that question, we did our homework using our own data in a research experiment to determine what strategy worked best for our audience (i.e. if you want to replicate this for your own purposes, use your data, not our conclusions ). Overall, our experiment gave us nine weeks of data.
Shift Communications
NOVEMBER 5, 2015
In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season.
Shift Communications
JUNE 8, 2015
Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Build influence in advance of and at an event by identifying who you should be talking with and what you should be talking about through the use of data. Vice President, Marketing Technology.
Shift Communications
NOVEMBER 12, 2015
Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. On top of that, free tools like Iconosquare for Instagram and Google Analytics can provide data on other platforms that don’t have sufficient native offerings. Marketing Coordinator.
Shift Communications
JUNE 15, 2015
This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Rather than guess, let’s take a data-driven approach. Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Data Data-Driven PR Marketing Social Media StrategyDo hashtags matter?
Shift Communications
SEPTEMBER 12, 2017
The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? To make accurate predictions, we need data with three attributes, what I call the three Cs: Clean. If our data lacks any of these attributes, creating reliable predictions will be impossible. Clean Data. Prediction is nothing more than sophisticated mathematical extrapolation of existing data. Compatible Data.
Shift Communications
MARCH 7, 2016
Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. What if a company’s data doesn’t exactly map to the generic model? Account Manager, Integrated Services / Marketing Strategist.
Shift Communications
OCTOBER 26, 2017
SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences. What’s on the minds of Chief Data Officers as we talked for two days about key issues in data? With such significant investments in AI, CDOs shared concerns about AI governance, especially around generated data such as meta-data. Implications for Marketing and PR.
Shift Communications
NOVEMBER 9, 2015
In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. Instead of relying on third party analysis in the news, a citizen analyst can pick up the source data and find an answer for themselves, then work with a citizen journalist to shed light on the truth. Why does the Citizen Analyst matter to marketers and communicators? Vice President, Marketing Technology.
Shift Communications
FEBRUARY 1, 2017
Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer. Learn what Data Studio is, how it works, and how to build your first dashboard in our new, free on-demand webinar. What is Data Studio?
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